Fredrik Bonnalt

• Lead commercial supply strategy across Air, Transfers, Rail and Car Rental verticals for international OTA and corporate travel businesses.
• Responsible for strategic partnerships, distribution growth, supplier negotiations and content competitiveness across multiple travel categories.
• Own Air Supply strategy across EMEA and international markets for Emerging Travel Group’s B2B/B2C and corporate travel brands.
• Lead commercial relationships with GDSs, Websky, consolidators/aggregators and airline partners.
• Responsible for transformation from consolidator-based ticketing model toward self-ticketing and NDC distribution strategy.
• Negotiated and launched strategic GDS partnership targeting 200k+ annual segments.
• Managing air distribution ecosystem supporting $150M annual GBV in 2025, 100% growth YoY
• Driving multi-IATA expansion strategy across Germany, UAE, Kazakhstan, UK and US to unlock local fares and airline incentives.
• Leading NDC adoption strategy with airlines including Qatar Airways, Emirates, Lufthansa Group and Aeroflot.
• Increased commercial competitiveness through direct airline content, ancillary monetization and reduced dependency on third-party consolidators.
• Collaborate cross-functionally across Product, Finance, Operations, Legal and Engineering teams in a complex international matrix environment.

• Led global airline partnerships, renegotiating terms and improving partner performance.
• Collaborated across teams to optimize booking flows and partner tech.

• Managed top-tier OTA and affiliate partners, growing regional commercial footprint.
• Led technical onboarding and strategic account expansion.

• Developed commercial strategy across MEA, Europe, Americas.
• Advised executive leadership on route economics and performance.

• Oversaw air supply and partnerships across Nordic markets.

• Managed full hotel operations, improving profitability and guest satisfaction.

Exchange Program: University of Miami Business School – U.S.