FREDERICK ALI TALAA
MADRID
Summary
Accomplished Country Sales Manager and AI Consultant with a proven track record at Kolibri Visual, enhancing sales and customer service through AI & Automation. Expert in leading high-profile events and driving significant business growth. Skilled in operations management and strategic planning, achieving over 30% revenue increase annually. Demonstrates exceptional leadership and team management, ensuring operational excellence and financial optimization.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Country Sales Manager, AI Consultant & Event Manager
Kolibri Visual
01.2023 - Current
- Company Overview: Audiovisual Europe
- Leading sales strategies, business development, and event management for audiovisual solutions across Europe
- Managing high-profile events and audiovisual productions, ensuring seamless execution
- Consulting on innovative AV technology integrations to enhance event experiences
- Strengthening client relationships and negotiating major contracts
- Developing and implementing AI-driven solutions to optimize sales and customer interactions
- Designing and integrating AI and bot-driven automation to streamline lead generation and engagement
- Automating customer interactions and sales processes using AI-powered analytics
- Training sales teams to leverage AI tools for improved efficiency and decision-making
Country Manager – Operations Director
ADM Value
01.2018 - 01.2023
- Company Overview: Call Center
- Led call center operations, overseeing business growth, operational efficiency, and customer satisfaction
- Achieved an annual growth rate of 18% in 2019, which increased to 26% in 2020, followed by stabilization at 32% annual gross margin thereafter
- Increased EBITDA by 25% over two years through financial optimization and strategic cost management
- Developed and implemented AI-driven solutions to enhance customer service and sales performance
- Automated lead generation and optimized sales processes with AI-powered analytics
- Trained teams to effectively use AI and bot-driven automation for customer interactions
- Enhanced operational efficiency by integrating AI tools into daily workflows
- Managed budgets, financial performance, and expansion strategies to increase profitability
Music Producer & Sound Engineer
01.1996 - 01.2019
- Produced and engineered various music projects, collaborating with international artists
- Led sound design and audio production for events, films, and commercial projects
- Specialized in mixing, mastering, and live event audio management
Operations Director – Engineering & Installation
Olympic Broadcast Services
01.2014 - 01.2018
- Managed worldwide transmission of Olympic Games footage, leading 150+ personnel across 15 engineering teams
- Oversaw logistics, team mobility, and regulatory compliance for global event operations
- Developed strategic solutions to optimize signal transmission efficiency for international broadcasts
Key Account Manager & Sales Manager
MST Holding
Barcelona
01.2008 - 01.2014
- Increased client revenue by 30% annually and secured $10M+ in contracts
- Enhanced social inbound leads by 350% over four years
- Designed and implemented sales and marketing strategies to drive business growth
Sales Manager – Team Leader
Apple
Barcelona
01.2003 - 01.2008
- Developed and executed sales strategies, KPI monitoring, and team performance plans
- Managed and optimized sales operations to meet growth targets
- Provided coaching and mentorship to high-performing sales teams
Restaurant Manager
Novotel
01.1999 - 01.2002
Lead Waiter
Khumaras
01.1995 - 01.1999
Education
Business & Communication Engineer Degree -
SAE
Brussels01.2008
Bachelor of Science -
Lycée Lafayette
Clermont-Ferrand01.1994
Skills
- Sales & Business Development
- AI & Automation for Sales & Customer Service
- Operations & Project Management
- Event Management & Audiovisual Production
- Customer Engagement & Negotiation
- Leadership & Team Management
- Strategic Planning & Financial Performance
Languages
- English, Fluent
- French, Native
- Spanish, Advanced
Parallel Career
Music Producer & Sound Engineer, 01/1996, 12/2019, Produced and engineered various music projects, collaborating with international artists., Led sound design and audio production for events, films, and commercial projects., Specialized in mixing, mastering, and live event audio management.
Affiliations
- Calisthenics & Street Lifting Competiton
- Meditation Practitioner – Advocating for mindfulness in business and life
Certification
- Business & Communication Engineer Degree – SAE, Brussels (2008)
- Bachelor of Science– Lycée Lafayette, Clermont-Ferrand (1994)
Timeline
Country Sales Manager, AI Consultant & Event Manager
Kolibri Visual
01.2023 - Current
Country Manager – Operations Director
ADM Value
01.2018 - 01.2023
Operations Director – Engineering & Installation
Olympic Broadcast Services
01.2014 - 01.2018
Key Account Manager & Sales Manager
MST Holding
01.2008 - 01.2014
Sales Manager – Team Leader
Apple
01.2003 - 01.2008
Restaurant Manager
Novotel
01.1999 - 01.2002
Music Producer & Sound Engineer
01.1996 - 01.2019
Lead Waiter
Khumaras
01.1995 - 01.1999
Business & Communication Engineer Degree -
SAE
Bachelor of Science -
Lycée Lafayette
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