Summary
Overview
Work History
Education
Skills
Timeline
Generic
Frank Tornatore Brasile

Frank Tornatore Brasile

Consultant
Ontiyent,-Comunidad Valenciana

Summary

Marketing Lead | Expert in Lead Generation, Strategic Partnerships, & Market Expansion | Blockchain & Web 3 Strategies Dubai & Spain I am a specialist in digital marketing, lead generation, and sales strategy with a proven track record in blockchain, crypto ventures, and iGaming industries. I have led successful capital raising campaigns in Dubai, India, Singapore, Brazil, Mexico, and Malta. As a Blockchain Network Builder, I’ve established global relationships with exchange owners and event organizers. My expertise includes executing go-to- market strategies and digital transformation initiatives. I have developed and implemented comprehensive business strategies to ensure competitiveness and profitability. My role involves staying ahead of the latest trends in blockchain, crypto, and space, and translating these insights into actionable strategies. As a marketing leader and growth consultant, I excel in building brands, creating value propositions, and managing diverse acquisition channels. I have full P&L responsibility for affiliate programs, optimizing both organic and paid search traffic. My collaborative efforts with product development teams ensure continued customer satisfaction, while my strategic partnership management and market presence expansion drive revenue growth through cross-selling and upselling. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

45
45
years of professional experience
3
3
Language

Work History

Crypto Spaecialist i-gaming

Sliema
Sliema, Malta
01.2013 - Current
  • Lead marketing campaigns for 8 ICOs and STOs globally, disrupting industries like DeFi, remittance, religious, charity, and real estate
  • Build and maintain strategic partnerships, accelerating the development of crypto ventures
  • Manage a multicultural team focused on investor acquisition for blockchain projects
  • Specialize in establishing and optimizing relationships with crypto exchanges
  • Spearhead disruptive innovations across various sectors worldwide.
  • Developed strong communication and organizational skills through working on group projects.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Identified issues, analyzed information and provided solutions to problems.
  • Self-motivated, with a strong sense of personal responsibility.

Consultant

WM International
Dubai
03.2021 - 05.2022
  • Coordinated and managed all corporate exercises for the company
  • Analyzed and evaluated reports and financial performance related to corporate exercises
  • Secured iGaming licenses in the Caribbean and Europe, overseeing disposal, acquisition, and joint ventures
  • Monitored regional developments and investment opportunities through external relationships
  • Synchronized financial inputs and valuation assumptions across business units for financial models
  • Liaised with investment banks, commercial banks, and financial institutions
  • Collaborated with corporate marketers to localize global programs and integrate
  • EMEA activities
  • Developed and executed digital marketing campaigns for key moments
  • Supported the sales team with webinars and customer workshops
  • Analyzed data sets to improve marketing funnel performance
  • Engaged with global colleagues to share knowledge.

Head of i-gaming crypto

Asian Logic Ltd.
Dubai, Philipines
09.2015 - 10.2020
  • Of Affliates Globally
  • AsianLogic, Philipines
  • Managed online partner operations across Asia, overseeing 47 managers and 17 languages to ensure effective marketing mix and plans
  • Restructured and trained the Marketing Partners Department within the region for improved performance and efficiency.
  • Discussed financial options with clients and provided informed suggestions.
  • Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
  • Manage crypto design of product to disrupting stratergies

Manager of Digital Marketing

Avis Budget Group
03.2014 - 08.2015
  • Led the Digital Department, overseeing websites and partner microsites for Italy
  • Spain, and Portugal
  • Managed Southern Europe’s online operations with a £12 million budget for PPC and display advertising
  • Coordinated with six multilingual agencies across Spain, Italy, and Portugal for multicultural support
  • Oversaw online mobile advertising and migrated to new CMS and sites in the region
  • Managed seven sites and over 200 microsites across three countries
  • Developed and aligned online marketing strategy with organizational goals
  • Maintained cross-department relationships, including car inventories and finance
  • Supervised a team of seven specialists in digital channels E CRM, display advertising, social media, PPC, and SEM
  • Served as an external product consultant, educating clients and agencies on solutions and best practices, growing business partnerships.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Cripto Director

Rank Group
London
12.2011 - 02.2014
  • Directed partner relations within the Marketing Department
  • Managed business development through strategic partnerships
  • Oversaw SEM, SEO, mobile marketing, and partner collaborations.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Spearheaded innovative approaches to resource allocation and strategic planning.
  • Assisted in recruiting, hiring and training of team members.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.

Director of Finance And Operations

MTG Group, Malta
London
06.2009 - 12.2011
  • Directed partner marketing for Casino and Sportsbook in the i-gambling industry
  • Managed PPC, SEO, affiliate development, display advertising, and social media marketing for Casino, Sportsbook, and Poker
  • Localized websites to different languages and cultural regions.

liate Marketing Manager

Eurogaming, Malta
01.2007 - 05.2009
  • Directed affiliate marketing, increasing company worth and facilitating a successful sale
  • Brought in hundreds of affiliates and purchased traffic for Sportsbook and
  • Casino sites
  • Recruited, managed, and motivated marketing team, ensuring excellence across all aspects
  • Established performance offerings CPM, CPA, metrics) and handled new business development, PR, and marketing
  • Set up CRM for customer retention and revival campaigns
  • Won the 2008 Cap Euro Award for Best Casino Affiliate Program.Spoke at online gambling industry events
  • Collaborated closely with performance marketing agencies and resellers
  • Managed all acquisition and retention-focused marketing campaigns.

Country Operations Manager

Worldspan, Southern Europe
01.2004 - 01.2007
  • Led online marketing initiatives, establishing first-class brands across Southern
  • Europe
  • Drove business development for GDS software and online applications
  • Maintained constant contact with leading e-commerce businesses in Southern
  • Europe
  • Held full responsibility for local market performance, CRM management, and customer retention campaigns
  • Oversaw P&L for new direct sales, account management, indirect sales, and sales operations across the region
  • Set up and trained new teams in Southern Europe
  • Monitored online consumer drivers and led partnerships with key online companies, media, and content providers
  • Established key online partnerships to extend company exposure and attract customer base relationships.

Director

Equant, Southern Europe
01.2002 - 01.2004
  • Expanded business by fostering partnerships with current e-commerce clients
  • Oversaw online marketing, affiliate campaigns, and business development initiatives for markets in Portugal, Spain, and Italy
  • Managed comprehensive marketing campaigns targeting acquisition and retention
  • Cultivated relationships within e-commerce, mobile, entertainment, apps, media sectors, and VOIP networks
  • Developed go-to-market strategies for emerging products and services as per business plans
  • Managed multiple concurrent online businesses simultaneously.

Director of Corporate and Media

Jalisco
12.1990 - 12.2001
  • Communication
  • Telmex, Designed an organizational structure with streamlined hierarchies, emphasizing personal development and in-house executive training
  • Fostered flexibility and rapid decision-making capabilities to capitalize on the advantages of a small company for growth and excellence
  • Established strong media and telecom contacts across Latin America.

Managing General Agent

Estate Planning Institute of Los Angeles
01.1987 - 12.1989
  • Pioneered the implementation of Living Revocable Trusts as a replacement for wills among high-net-worth individuals
  • Introduced Universal Life Policies underwritten by an A.M
  • Best-rated American insurance company
  • Holds life licenses from the States of Texas, California, and Louisiana
  • Among the pioneering agents to introduce American life, estate planning, and health coverage policies to Mexico
  • Holder of CLU designation.

Director

Tropicana Orange Juice
10.1983 - 12.1986
  • Led company development initiatives across Latin America, establishing distributors and Maquila plants regionally

Senior Managing Director

Kawasaky Motorcicles Mexico
Guadalajara
02.1980 - 03.1983
  • Responsible for overseeing all brand activities in Mexico and Latin America
  • Established warehouse facilities for redistribution nationwide.

Education

Master's degree - Business Administration and Management

University of San Francisco School of Law
01.1985

Bachelor Degree - Business Administration

Kean College
01.1980

University of Greenwich

Skills

  • I-gaming Affiliate & Media Partner
  • Management
  • Blockchain Innovation
  • Business Development CMS
  • CPM CRM
  • Data Analysis & Optimization
  • Digital Marketing Direct Sales
  • Excel Global Marketing
  • Go-to-Market Strategies
  • Growth Hacking Html
  • ICO Marketing & Capital Raising
  • Lead Generation
  • Mergers & Acquisitions
  • Network Building Paid Search
  • PPC SEM SEO
  • Social Media Marketing
  • Strategic Planning

Timeline

Consultant

WM International
03.2021 - 05.2022

Head of i-gaming crypto

Asian Logic Ltd.
09.2015 - 10.2020

Manager of Digital Marketing

Avis Budget Group
03.2014 - 08.2015

Crypto Spaecialist i-gaming

Sliema
01.2013 - Current

Cripto Director

Rank Group
12.2011 - 02.2014

Director of Finance And Operations

MTG Group, Malta
06.2009 - 12.2011

liate Marketing Manager

Eurogaming, Malta
01.2007 - 05.2009

Country Operations Manager

Worldspan, Southern Europe
01.2004 - 01.2007

Director

Equant, Southern Europe
01.2002 - 01.2004

Director of Corporate and Media

12.1990 - 12.2001

Managing General Agent

Estate Planning Institute of Los Angeles
01.1987 - 12.1989

Director

Tropicana Orange Juice
10.1983 - 12.1986

Senior Managing Director

Kawasaky Motorcicles Mexico
02.1980 - 03.1983

Master's degree - Business Administration and Management

University of San Francisco School of Law

Bachelor Degree - Business Administration

Kean College

University of Greenwich
Frank Tornatore BrasileConsultant