FRANCESC GÜELL VIAPLANA

• Manage the Market Access and Government Affairs related activities in Spain and Portugal and work in a cross-functional team to ensure alignment across the market access strategy
• Build and foster relationships with politicians, policy makers, payors, key prospect customer groups, influencers and relevant governmental agencies and committees
• Monitor and report on national health care priorities, market trends and policy changes that impact the product adoption
• Develop and execute national/local market access and government affais plans supporting value proposition, pricing and funding including healthcare landscape assessment, stakeholder’s engagement, and business case analysis
• Collaborate with Country Manager / General Manager to build strategic plan(s) for current and new products
• Takes active part of cross-functional new product development teams to ensure local evidence needs is captured in product development plans and timelines
• Actively contribute to relevant working group(s) of manufacturer organization to operate in a favorable environment

• Planned, designed, and evaluated large projects, coordinating cross-functional teams to resolve project issues and mitigate risks.
• Drafted project reports to identify successful outcomes, insights and future recommendations.

Managed projects:

• Cardiovascular care strategies: STEMI urgent care, TAVI procedures Organization, Post-STEMI Cardiac Rehabilitation, Cardiac Failure care model
• Respiratory care strategies: development of COPD PREMs, Broncoscopy procedures, Respiratory Rehabilitation strategy, post-ocupational asbestosis program, Homecare Respiratory Therapies public procurement of Catalonia specifications definition (7,7M inh).
• Design of the Quality Assessment Model of Intermediate and Long Term Care Centers in Catalonia: design of the evaluation framework and the dimensions and indicators for the in-site centers assessment
• Coordination of the design of the Chronicity Healthcare Strategic Plan among Primary Care centers of Catalonia.
• Design of the Pay-for-Performance KPIs for the 65 Intermediate Care Facilities in Catalonia.
• Elaboration of the “Protocol for Health Related Energy Dependence” to protect health conditions vulnerable population in Catalonia

• Functional analytic needs identification (for hospitals and healthcare insurance companyies) and functional advising for new software development for clinical big-data analysis., )
• Produced monthly reports using advanced Excel spreadsheet functions.
• Identified, analyzed and interpreted trends or patterns in complex data sets.

• Administered nursing care to cardiac patients undergoing diagnostic, therapeutic services.
• Assisted in diagnosis and treatment of conditions such as unstable angina, cardiomyopathy, coronary artery disease and cardio-thoracic surgeries.

• Government's health Strategies implementing among healthcare providers, with the cross-functional collaboration of city councils, and educative and social services on primary care, hospitals, long-term and mental healthcare areas
• Elaboration of the Barcelona Region Health Plan (strategic plan with 4-year health priorities) and elaboration of other operative healthcare planning.
• Healthcare providers advocacy to implement IT strategy: e-consultation, electronic health record, providers' inter-operational e-tools, "My Health" personal on-line record
• Healthcare services budget allocation proposals
• Hospitals, Primary Care Centers and Intermediate Care facilities' contracts KPIs definition and agreement and the posterior KPI outcomes trends follow-up.
• Healthcare centers buildings design proposals according the estimated public health needs (Hospitals, Primary Care, Mental Health and long-term care needs)

• Patient's calls assistance and setting of emergency priorities
• Patients healthcare phone call advice
• Emergency hospital-to-hospital transfers coordination (location/hospital and priority setting according to availability and level of hospital resolution)

• Lecturer in Public Health on Nursing School (2007-14), Public Health and Research Methodology on Physiotherapy School (2007-08), and Health System Financing Models on Postgraduate diploma on Elderly Care (2008-09), and Nursing final degree project follow-up (2014-15).
• Health and Social Research collaboration (Research Department). Projects of “Manresa City Health Status Analysis” (2010), and “Cardona Village Social Needs Detection” (2008)

• Primary Healthcare Registered Nurse (at Manresa Primary Healthcare Area)
• Acute and emergency care nurse (at Manresa’s Sant Joan de Déu Hospital)