Francesca Romana Forleo
Madrid
Summary
Results-driven professional with demonstrated record of success in marketing and brand campaign development. Experienced at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Seeking a Brand Activation Marketing position, where I bring my brand and digital marketing skills to support your mission of enhancing customer engagement and driving brand growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Analyst
Accenture Song
Madrid
12.2023 - Current
- Demonstrated proficiency in developing brand messaging and communication strategies for different platforms and audiences.
- Successfully managed end-to-end planning, execution, and evaluation of marketing campaigns for luxury brands, banking institutions, and telecommunication companies.
- Design and development of recurrent and ad hoc analysis reporting, dashboards and insights gauging campaign effectiveness and influencing future strategies.
- Developed and managed partnerships with key stakeholders from three global multinational corporations.
Data Architecture Senior Analyst
Accenture Song
Milan
04.2022 - 12.2023
- Led data analysis in a global fashion luxury brand's digital transition and performance enhancement program, strategically implementing data visualizations to drive online revenue.
- Created and executed robust data tracking solutions for diverse digital properties such as website and mobile application.
- Supported enhancements and directed migration from Universal Analytics to GA4 for a leading European telco client.
Strategic Marketing Consultant
Instilla
Milan
02.2020 - 04.2022
- Instilla is a digital consulting company that designs and implements strategies to connect people to brands (and brands to brands) and works to bring value through digital.
- Successfully devised, oversaw and delivered tracking actionable strategies to a wide range of clients (+25) spanning across multiple industries such as luxury cosmetics, food and beverage, services as well as fashion.
Education
Bachelor of Science - Enogastronomic Sciences and Cultures
Roma Tre University of Rome
Rome, Italy12-2019
Certification
- Adobe Analytics
- Google Analytics Individual Qualification and GA4 Certification
- Google Tag Manager
- Google Display Certification
- Google Looker Studio
Languages
Italian
First Language
Spanish
Proficient (C2)
C2
English
Advanced (C1)
C1
Timeline
Senior Digital Marketing Analyst
Accenture Song
12.2023 - Current
Data Architecture Senior Analyst
Accenture Song
04.2022 - 12.2023
Strategic Marketing Consultant
Instilla
02.2020 - 04.2022
Bachelor of Science - Enogastronomic Sciences and Cultures
Roma Tre University of Rome
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