Francesc Roca Pascual

Establish with the CEO the sales targets in the area.
Planning and execution of sales strategies to achieve the established sales targets 3.5 million euros.
Participation in the training and development processes of the
sales team in charge, motivating and guiding them to achieve
targets, preparation of the Business Plan 2024-2025
Establish and maintain strong relationships with key customers and business partners (buying groups, Buying Groups, Buying Rapels). Analyse trends and best sales techniques to identify growth opportunities and make adjustments to sales strategies as necessary.
Implementation and monitoring of the KPIs established for each
one of the members of the sales force (12 internal/external)
Accompanying sales representatives in key accounts.
Opening new business channels. Maintenance and loyalty of
the current portfolio.

Strategic management of the prescriber channel, including
engineering companies, large installers, and design professionals
such as architects and interior designers, to drive the prescription
of advanced lighting solutions in key projects.
Expansion of business channels by promoting innovations such as Sylsmart and 360° comprehensive services, adapting to the needs of customised design, project management, energy efficiency and sustainability.
Leadership in business development and meeting sales targets, ensuring profitability and preservation of margins.
Outstanding negotiation and closing skills, with a persuasive, methodical and disciplined approach, and a strong commitment to corporate values.
Results orientation and ability to achieve targets set out in the annual budget, backed by excellent negotiation skills.
Technical and commercial training to the sales force, and
support in the management of key accounts.
Active participation in trade fairs and industry events to
keep up to date with the latest trends and developments in the
market.
Expert in opening markets and prescribing advanced lighting solutions. Strategic visits to engineering companies and major installers to to promote lighting projects.
Innovation in lighting with Sylsmart and 360 services,opening paths towards energy efficiency.
Regional turnover of 1.5 million euros.

Expert management of product prescriptions in key
sectors, including engineering, architecture, lighting designers, installers and end owners.
Responsible for maximising loyalty and growth of
key accounts in the Hospitality sector, industrial projects,
offices, retail.
Facilitator of specialised training to enhance
skills and product knowledge in salespeople and
professionals in the sector. Leadership of sales teams.
Creation and maintenance of a robust network of clients
prescribers, promoting high impact projects.
Strategist in the preparation and negotiation of budgets,
seeking maximum profitability and customer satisfaction.
Meticulous project coordinator, guaranteeing
excellence from the initial proposal through all phases
of the sale: briefing, tendering, awarding,
construction. Committed to operational excellence and
commercial excellence to achieve the business and volume targets of business.
Participation in key events in the sector such as Matelec and
Efintec to strengthen the sales network.

SALES TRADE PROFESSIONAL CATALONIA
Visit and negotiation with the main stores of professional electrical material
to incorporate our portfolio of
luminaires and light sources. Negotiation of commercial conditions, discounts, net (making offers, budgets, negotiation of prices and services, rapels, follow-up of these until their closure).
Developing the turnover and achieving commercial objectives while maintaining margins.
CASE STUDIES:
Lighting Petrol Station Galp Portugal with street lights.
Tender for Massimo Dutti shops worldwide shop windows.
Soccer fields, Melià Hotels, Hotusa, Mango
Turnover 1,5 - 2 million euros

DISTRIBUTION CHANNEL FUNCTIONS:
Marketing strategy: Promotion and effective sale of
lighting products in the Catalan market. Generation of
commercial proposals: Elaboration and follow-up of attractive
offers that ensure customer conversion and loyalty.
Successful implementation of new references at
points of sale.
Customer loyalty: Maintenance and strengthening of the
customer portfolio through specialised technical advice.
Business development: Prospecting and expansion of accounts,
ensuring sustained growth and customer loyalty.
Achievement of objectives: Reaching and exceeding
sales targets in synergy with management guidelines.
Commercial planning: Programming and meticulous supervision
of sales actions to guarantee maximum customer satisfaction
.
PRESCRIPTOR / CONTRACT CHANNEL
Project prescription: Collaboration with engineers, architects and designers to include our products in lighting projects and memories.
Project management: Detailed follow-up for the correct
execution and delivery of lighting solutions in key projects.
Exclusive presentation of products in the "We Contract" showroom in Barcelona, reinforcing the brand image and
product knowledge.
Project implementation with: hotels, franchises, shops,
shopping centres, offices,

Sales executive in Catalonia for Taurus Group,
specialising in the management of small domestic appliance lines and portable power tools of the brands Taurus, Monix and Casals Power Tools.
Expert in negotiating and monitoring framework agreements,
optimising product presence and pricing strategies in various B2B, B2C sales channels, with a focus on satisfying needs and improving the visibility of brand.
Skilled in managing additional orders and launching
new references, working in synergy with Marketing to
maximise product exposure in retail outlets through placement strategies and promotional material.
Responsible for strengthening and expanding the customer base,
driving margins and introducing innovations and promotions to meet the Group's distribution targets and key product development.
Proactive in acquiring new customers, using tools such as catalogues and tariffs, and negotiating prices and discounts, aligned with commercial policy and ensuring effective commercial planning.

Creation, maintenance and expansion of the Network of
Distribution in Catalonia, to sell our products manufactured wholesale, retail and products from different suppliers.
Responsible for loyalty, maintenance and prospecting of
new customers in the following channels: Distribution, Professional, Prescriber (Builders, developers, architects,
decorators, interior designers, engineers), Tenders in
public administrations, Civil and Residential Works, Small
and Large Accounts.
Planning visits for optimisation, clear orientation
commercial, achieving objectives and closing sales.
Incident resolution and continuous commercial support to
clients.
Ensuring the correct functioning of the administrative procedures
associated with the proper functioning of the accounts.
Advice, product training for distribution channel salespeople and professionals in the sector, keeping exhibitions updated in terms of products on display and promotional material, designing the appropriate strategies for to increase sales, by means of offers or
promotions.
Carrying out and monitoring projects from the beginning to
completion with (developers, builders, architects, decorators) for the prescription of our products in reports, tenders and projects.

RESPONSIBLE FOR TWO BUSINESS UNITS:
Responsible for the management of the Expo-Gres shops
Granollers and Outlet Montigalà.
Advice to private and professional customers, control of collections, stock, orders to factory and suppliers, maintain the
exhibition correctly according to company policy, undertake specific actions to increase results and sales.
Cross-selling of own products and external suppliers
: Porcelain tiles, Ceramic, Stonite HPC (high performance concrete), Klinker grouted stoneware, adhesives, cement
C1-C2, cement for joints, bathroom furniture, shower trays,
bathtubs, washbasins, taps and accessories of different brands.
CASE STUDIES:
Real estate promotion in Cardedeu, Sant Celoni
Sant Esteve de Palautordera

Town Hall Sant Pere de Vilamajor Municipal Library
Shopping Centre L' Ànec Blau in Castelldefels

Journalist in the newspaper "El 9 Nou" of Granollers, with focus on creating versatile content in areas such as current affairs, culture, society and economy.
In charge of designing comprehensive monographs and developing marketing tactics to increase the advertising uptake
in print and digital formats.
Expert in managing strategic relationships with industry players, government entities, institutions and collectives, driving news coverage of interest and strengthening advertising opportunities.
Expert in varied content covering culture and economy.
Creator of monographs and marketing tactics to attract
publicity.

Technical Sales Specialist with a focus on exclusive attention to premium customers, ensuring the achievement of commercial objectives.
Expert in personalised advice and development of tailor-made projects for the contract and prescription sectors, specialising in the presentation of high-end products.
Ability to create interest and expectation around the brand
Bang & Olufsen, offering cutting-edge solutions and unique user experiences.
Advanced communication skills for the identification of needs and design of unique projects, including hi-fi and home cinema systems. Integrated sales manager, responsible for the preparation of quotations, closing of sales, marketing actions and
organisation of promotional events.
Coordinator of actions to ensure exceptional customer service
and maintenance of turnover, including planning and installation of systems and technical support.

Knowledgeable in new technologies, home automation, connectivity and networking systems ensuring exceptional service in the explanation and handling of products.
Specialist in technical sales with personalised and effective strategies to achieve business goals.
Professional in the realization of impressive demonstrations
in showrooms, highlighting audio and image equipment of
last generation.

Innovator in home automation and connectivity solutions, creating integrated, high-tech home experiences.
Organiser and executor of brand events that reinforce
loyalty and attract new customers.

Deputy Director of Municipal Broadcasting since 1998, specialising in administrative, technical and human resources management.
Attraction of advertising for SMEs, strengthening the financial independence of the radio station beyond the support of the municipal. Efficient coordinator of administrative tasks and
liaison with government bodies such as local councils and
the Vallès Oriental Regional Council.
Technical and administrative manager of the station,
ensuring the quality of the service. Main communicator and
responsible for direct reports to the Councillor of Culture of
City Council, strengthening the institutional relationship.