Ferran Nogués
Amazon Marketing Specialist | PPC, SEO & Content Optimization
Switzerland
Summary
I specialize in growing differents brands on Amazon through strategic PPC campaign management, listing SEO and optimized content creation. With over 4 years of experience in international e-commerce, I help businesses increase visibility, conversion rates and marketplace performance across Amazon platforms in Spain, France, Germany, Italy and the USA.
Hands-on with both Seller and Vendor Central, I blend performance-driven strategy with strong creative skills (Fine Arts background), ensuring impactful listings, brand consistency and customer engagement.
Currently based in Spain, with legal residence in Switzerland (Hasliberg Hohfluh) and a strong intention to relocate.
Overview
6
6
years of professional experience
1
1
Certification
3
3
Languages
Work History
Amazon Marketing & Digital Content Specialist
Equipmotor Locomotion Direct
01.2023 - Current
- Responsible for marketing strategy on Amazon Seller and Vendor accounts, focusing on PPC advertising, SEO and listing optimization across multiple international marketplaces, with key markets in Spain, France, Germany, Italy and USA.
- Created and optimized product titles, descriptions and bullet points to improve SEO ranking and conversion rates.
- Managed advertising campaigns (Sponsored Products, Brands, and Display), improving CTR and ROAS through A/B testing and keyword analysis using Helium 10.
- Developed and maintained product listings, A+ Content, and Storefronts to ensure brand consistency and increase conversion rates.
- Coordinated with product and design teams to produce promotional materials, videos, and product catalogs for online and offline use.
- Designed and executed social media content and email campaigns aligned with Amazon promotions and seasonal marketing.
Additional Leadership & Event Management Experience
Keo Keo Beach Club, Keepers Sueca, Pimwi's...
08.2019 - 09.2024
- Advanced from DJ to manager of leisure venues with capacities up to 1,000 people, demonstrating strong leadership skills.
- Led and coordinated teams of up to 15 employees, ensuring smooth event execution and excellent customer service.
- Planned and directed events, managing logistics and staff allocation effectively.
- Developed promotional materials and digital content to enhance event visibility and venue branding.
- Adapted to multiple operational roles including DJ, bartender, and customer service, showcasing versatility and team support.
Store Manager & Sales Specialist
Drone Valencia 2019
12.2020 - 01.2023
- Managed all operations of both physical and online store.
- Sales and technical advising of high-value industrial drones for inspection, rescue and agriculture.
- Created promotional content for social media, website and trade shows.
- Organized and represented the company at industry fairs and tech events.
Education
Bachelor's Degree in Fine Arts -
Universidad Miguel Hernandez
Elche, Spain 04.2001 -
Skills
Amazon Seller Central & Vendor Central
Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
Helium 10 (SEO, product/keyword tracking, competition analysis)
Product content optimization (titles, bullets, A Content, Storefronts)
International marketplace operations (Spain, France, Germany, Italy, USA)
CRM and campaign management
Adobe Suite (Photoshop, Illustrator, Premiere, DaVinci Resolve)
Listing SEO & keyword research
Certification
Amazon Ads Fundamentals Certification
Timeline
Amazon Ads Fundamentals Certification
04-2025
Amazon Marketing & Digital Content Specialist
Equipmotor Locomotion Direct
01.2023 - Current
Store Manager & Sales Specialist
Drone Valencia 2019
12.2020 - 01.2023
Additional Leadership & Event Management Experience
Keo Keo Beach Club, Keepers Sueca, Pimwi's...
08.2019 - 09.2024
Bachelor's Degree in Fine Arts -
Universidad Miguel Hernandez
04.2001 -