FERNANDO CARRIÓN RUIZ

Professional in Digital Business, Marketing, Technology, Media and Advertising. Organized and proactive with proven abilities in Marketing, communication, product management, analytics and research. Adept at thriving in fast-paced environments and adhering to strict deadlines. Practiced in strategic planning, budget management and digital marketing. With experience in Marketing B2B, B2C, BDM, Product Marketing for corporate and commercial.

Dynamic person, results oriented, with focus on customers and people leadership. Experience in team management, providing a strategic vision for the company. Strong communication skills being official speaker in several companies. Extensive experience in multinational digital environment working in companies like Ricoh, Yahoo, Microsoft, Terra Lycos, Recoletos Group and Media Edge CIA (GroupM).

2020-2023 Ricoh Spain -Events & Product Marketing-

• Integration of an acquired company (Techno Trends) in the structure and corporate image of Ricoh Spain, raising, thanks to marketing, its positioning as a leading company in collaboration and business communication services
• Management of more than 15 technology partners creating quarterly comarketing plans and a self-funded event reference in the market (#BeHybridBeCollaborative), twice a year in Madrid and Barcelona
• Generation of more than 250k of additional comarketing budget, involvement of 15 partners in the same event, average of 250 Enterprise customers attending, 99% high satisfaction, generation of 40 business opportunities per event and doubling the revenue of the YoY business line

2015-2019 Ricoh Spain IT Services -BDM-

• Leaded the GTM and Digital Services offering, including services such as Customer Experience, Modern application management, Data Analytics, Mobile development, Marketing automation, Artificial intelligence and marketing consulting.
• Development of a clear cross selling strategy with other business lines such as: Communication services, Customer Experience, Infrastructure, process automation and content management.
• Move in four years from a business unit which represent 7% over total company revenue to a 55%.
• Working directly with ITS Europe marketing standardizing portfolio and digital marketing strategy and lead generation projects.
• Create and consolidate Ricoh Asturias as digital competence center for EMEA.

2011-2014 Yahoo Spain -Digital Strategy-

• Responsible for the creation and implementation of a new sales department, Yahoo Studio, specialized in content marketing projects and ad-hoc creative solutions for clients.
• Working with local and regional sales teams, product development, editorial, production and design
• New business and marketing model representing 12% over total advertising revenue in the first 3 years
• Unique organizational model in Europe with 100% in house production, saving 10% of the cost/profit compared to other countries in EMEA

2007 Microsoft, -acting as Head of Trade Marketing

• Managing a six people team and developing the following activities: product, events, research, PR and communication.
• Responsible of 1.4M€ budget and building the annual plan and Mid-Year review.
• Covering a maternity leave and selected as exceed in the yearly performance evaluation (Bell Gaus).