Fernando Santamaria
Getxo
Summary
Visionary commercial executive with 20+ years of experience driving international sales growth, leading commercial transformations, and building high-performance sales and marketing teams across the industrial sector. Proven ability to define and execute go-to-market strategies for high-value-added products and lead cross-functional teams through periods of rapid growth and organizational change.
Overview
20
20
years of professional experience
Work History
Sales and Marketing Director
TDG Clamping Solutions
06.2018 - Current
- Led the company's commercial relaunch, doubling annual revenues in 4 years.
- Designed and implemented the go-to-market strategy, rebranding, and digital marketing.
- Built an international distributor network across 25+ countries.
- Led cross-functional teams and joined the executive committee after the passing of the GM.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
Business Unit Manager
Gamesa Electric
04.2013 - 06.2018
- Created and led a new business unit for industrial alternators (non-wind segment).
- Generated first international wins (Germany) and scaled business to €8M annually.
- Built a high-performing team and contributed to strategic sales in nuclear markets.
Sales & Marketing Manager
SG Industrial
01.2012 - 08.2012
- Built the sales and marketing structure from scratch.
- Designed the company's first branding strategy.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Analyzed sales and marketing data for improved strategies.
International Sales Manager
MTorres Olvega Industrial
04.2011 - 01.2012
- Led international sales of wind turbines and comprehensive wind farm solutions, expanding market reach and client base.
- Specialized in business development for the American market, securing key partnerships and contracts.
- Negotiated technology transfer agreements and patent sales, contributing to revenue growth and innovation expansion.
- Managed the full development cycle of the "Las Traperas Wind Farm" in Valladolid, overseeing planning, logistics, and stakeholder coordination.
- Played a key role in company restructuring and facilitated the successful sale to an Egyptian investor.
Sales Executive
ABB
04.2005 - 04.2011
- Managed northern Spain territory sales for motors and drives.
- Tripled sales target in 2007, achieving national top-performer status.
Education
MBA - Executive Management
ESDEN Business School
01-2008
BHS Electronic engineering -
Deusto University
01.2002
Sales and sales management degree - undefined
ESAE
01.2006
Cambridge International Management Certificate
University of Cambridge
Skills
- Doubled revenues at TDG Clamping Solutions from €35M to €7M through international expansion and commercial transformation
- Launched a new international business unit at Gamesa Electric, scaling revenues to €8M annually
- Tripled sales target at ABB, becoming #1 national sales performer in 2007
- Built a distributor network in 25 countries and rebranded TDG from the ground up
- Led commercial and strategic operations during the sale of MTorres to international investors
Languages
Spanish: Native.
English: High.
CORE COMPETENCES
- International Sales Strategy & Execution
- Commercial Turnarounds & Go-to-Market Launches
- Team Leadership & Cross-functional Management
- Industrial & Technical Sales Expertise (Machine Tools, Energy, Eolic and Nuclear)
- CRM Tools (Salesforce, Zoho), SAP, Marketing Tech Stack
- Distributor Management & Global Market Expansion
Timeline
Sales and Marketing Director
TDG Clamping Solutions
06.2018 - Current
Business Unit Manager
Gamesa Electric
04.2013 - 06.2018
Sales & Marketing Manager
SG Industrial
01.2012 - 08.2012
International Sales Manager
MTorres Olvega Industrial
04.2011 - 01.2012
Sales Executive
ABB
04.2005 - 04.2011
Sales and sales management degree - undefined
ESAE
MBA - Executive Management
ESDEN Business School
BHS Electronic engineering -
Deusto University
Cambridge International Management Certificate
University of Cambridge
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