Fernando González Martín

Channel marketing executive with 20+ years of experience driving go-to-market strategies, IT partner marketing, and IT channel sales enablement across EMEA. Proven track record at Microsoft, Thomson Reuters, Indra, and V-Valley, as well as entrepreneurial leadership at Suricatta, where I help large organizations grow by aligning partners, people, and technology. Specialized in developing IT channel ecosystems, executing B2B campaigns, and accelerating revenue growth for global technology leaders.

• Deep IT channel expertise, developed across the full value chain: System Integrators (Indra), Distributors (GTI – V-Valley), and Vendors (Microsoft, Thomson Reuters).
• Built and expanded sales channels for Microsoft, covering both OEM PC & device business and software solutions, achieving quota overperformance and sustainable growth.
• Designed and executed international channel strategies in 10+ global regions for Thomson Reuters, ensuring consistency, scalability, and strong revenue results across diverse markets.
• Strong P&L management skills, with responsibility for marketing and sales in most leadership roles, and full accountability as CEO and founder of Suricatta, my personal project of IT Marketing Agency delivering high business impact, trusted by top multinationals such as AWS, Amazoin Business, T-Systems, SoftwareOne, Veritas, Telefónica and many others.
• Robust educational and professional background, combining Computer Engineering, advanced marketing and sales management programs (IESE, Microsoft Talent Program), and a Professional Coach certification.
• Selected by Microsoft as "Key People" and honored with a selection of performance and merit awards.
• Fluent in English and Spanish, with solid experience in multinational business environments across EMEA and beyond.

• Entrepreneur co-owner of an Italian Restaurant and food Market in Madrid. My labors are as advisor and capital investor
• Media and events speaker
• IT Blogger – Author independent IT Blog www.cloudmasters.es
• Traveler. Flying the world is one of my passions.