Fernanda Ortiz Quintana

Public Relations:

• Development of product launch events and sales techniques training for POS staff.
• Collaboration with influencers.
• Communication with media: lifestyle, and specialized publications.
• Clipping analysis, achieving a 38% growth in media value compared to the previous year.

Trade Marketing:

• Developed interactive training manuals and visual aids for POS teams to enhance product knowledge and sales techniques.
• Executed visual merchandising strategies and ensured optimal product display at Points of Sale to enhance brand visibility.
• Designed and developed comprehensive training materials for POS teams, focusing on product knowledge and sales techniques.
• Coordinated with suppliers to manage production timelines, quality control, and on-time delivery of marketing materials.

Ecommerce and Digital:

• Created and managed the Mercado Libre platform, optimizing product listings and ensuring competitive positioning within the marketplace.
• Developed and executed digital campaigns on Meta (Facebook, Instagram) and LinkedIn, driving brand awareness and customer engagement.
• Monitored and maintained relationships with Ecommerce Key Accounts, ensuring consistent performance and identifying growth opportunities.
• Defined and tracked sell-out objectives, achieving measurable improvements in sales and market share.

Data Analysis:

• Managed and controlled the marketing budget, ensuring efficient allocation of resources and alignment with strategic objectives.
• Conducted in-depth KPI analysis to track campaign performance, identify trends, and support data-driven decision-making.
• Developed customized dashboards and reporting tools to visualize data and provide actionable insights for stakeholders.

• Conducted daily analysis of key financial KPIs to monitor performance and identify opportunities for improvement.
• Managed budgets effectively, ensuring accurate allocation and adherence to financial plans.
• Utilized SAP and DPF systems for comprehensive financial reporting, data analysis, and process optimization.
• Analyzed and managed P&L lines, providing insights to support strategic decision-making and enhance profitability.