Hi, I’m
FERNANDA FREITAS
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
10
years of professional experience
4
Languages
Work History
Perfetti Van Melle
Brand Manager Novelty Business
06.2023 - Current
Job overview
- Toys & Gift Specialist
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Wrote and distributed newsletters, managed internal website to increase brand visibility.
- Orchestrated the end-to-end development process of new products on a global scale, fostering collaboration with stakeholders worldwide, including 3rd party manufacturing.
- Crafted comprehensive briefings and facilitated seamless communication with internal departments, agencies, and suppliers in Asia and Europe.
- Responsible for Licenses, artwork, and packaging coordination, ensuring brand compliance and visual excellence.
PF Concept
Category Manager
06.2020 - 11.2022
Job overview
- Managed the promotional drinkware category in Europe
- Increased overall category sales by developing and executing strategic merchandising plans.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Improved customer satisfaction by tailoring product offerings to meet specific market demands.
- Streamlined procurement processes, resulting in more efficient order management and timely deliveries.
- Enhanced supplier relationships through regular communication and collaborative problem-solving efforts.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
- Implemented data-driven pricing strategies to maximize profit margins while remaining competitive in the marketplace.
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Conducted competitor analysis to stay informed about market dynamics and adjust strategic plans accordingly.
- Benchmarked category performance against industry standards, identifying areas for improvement and implementing targeted initiatives.
- Led cross-functional project teams in the launch of new product lines, resulting in successful category expansion efforts.
- Spearheaded new product introduction processes from ideation through commercialization, delivering innovative solutions that drove category growth.
- Assume full P&L accountability for assigned brands.
- Maintained ownership of product master data, encompassing packaging, instruction manuals, presentations, technical and commercial documentation to support internal and external stakeholders.
Staples
Product Manager
08.2018 - 06.2020
Job overview
- Managed Stationery, Catering, and Facilities Categories Own Brand Products
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Streamlined the product development process for faster time-to-market and improved efficiency.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Spearheaded the creation of detailed user guides for enhanced usability of newly launched products.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
Bosch Energy and Building Solutions
Marketing Manager
01.2018 - 08.2018
Job overview
- Oversaw marketing, internal and external communication, and product management at a regional level
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Bosch Power Tools
Product Marketing Manager
04.2014 - 01.2018
Job overview
- Managed product categories including Woodworking, Vacuum Cleaners, Tool Storage Solutions, and Toys in Latin America for both Bosch and Skil brands
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Optimized pricing strategies based on detailed cost analyses, resulting in improved profitability.
- Coordinated international trade shows and events, showcasing products and generating leads for business development purposes.
- Mentored junior team members, fostering a collaborative environment that facilitated professional growth and development within the marketing team.
- Guided new product development from ideation to launch, employing strategies, forecasting, pricing, and product design, utilizing UX and SCRUM methodologies.
- Conducted thorough category analysis encompassing market, competitors, consumers, sales, and P&L.
- Lead the creation and execution of local marketing plans, including branding strategies, promotional campaigns, product videos, packaging, and instruction manuals, while efficiently managing the marketing budget.
- Actively participated in events, fairs, and training sessions to showcase products to sales teams, clients, and consumers.
- Initiate and manage market research projects to gather valuable consumer and customer insights for long-term brand growth.
- Drive the development of local copy strategies and executions, ensuring portfolio adaptability for other regions.
Education
.PPTSao Paulo
No Degree from Storytelling And Power Point Presentation
04.2023
GrowthTribeAmsterdam
Digital Certificate from Foundations of Digital Modern Marketing
01.2023
Bosch UX AcademyStuttgart
No Degree from UX
07.2015
ESAMCCampinas
Bachelor from Marketing
08.2008
Skills
- Product Development
- Competitive Analysis
- Market Analysis
- Portfolio Management
- Branding
- Agile Project Management
- Margin Monitoring
- Product Positioning
- Category Growth
- Marketing Expertise
- Product Management
Languages
Portuguese
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Upper intermediate (B2)
Dutch
Intermediate (B1)
Timeline
Brand Manager Novelty Business
Perfetti Van Melle
06.2023 - Current
Category Manager
PF Concept
06.2020 - 11.2022
Product Manager
Staples
08.2018 - 06.2020
Marketing Manager
Bosch Energy and Building Solutions
01.2018 - 08.2018
Product Marketing Manager
Bosch Power Tools
04.2014 - 01.2018
.PPT
No Degree from Storytelling And Power Point Presentation
GrowthTribe
Digital Certificate from Foundations of Digital Modern Marketing
Bosch UX Academy
No Degree from UX
ESAMC
Bachelor from Marketing
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Hobbies and Interests
- Photography
- Skiing
- Running
Hobbies and Interests
- Photography
- Skiing
- Running
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