Federico Jorge Mac Gaul

Highlights:

• Generated +1200 paying customers for Cloudways using comparison pages.
• Notable clients: FreshBooks, Jasper, Ironclad, Cloudways, Circle, Gorgias.
• Drove 300K revenue in one-off services.
• Written/supervised ~100 competitor comparison pages.

Responsibilities:

• Conducted market research and competitive analysis to gain in-depth understanding of customers and competitors for various SaaS products.
• Influenced positioning vs competitors, refined target and ICPs, improved brand messaging, and identified market opportunities.
• Met with, led presentations, and managed internal and client-side stakeholders to complete projects on time and on budget.
• Managed accounts for various clients, communicating directly with founders or with PMM teams of 5+ people.
• Created and updated +50 SOPs to automate and delegate fulfillment.
• Hired, managed, and coached a team of 8 professionals to complete admin, research, copywriting and design tasks.
• Delivered comparison pages and sales enablement materials: voice of customer reports, social media content, competitors battle cards, and in-depth comparison articles.

Highlights:

• Helped the SaaS Growth Hacks group (Facebook) grow from 3K to ~28K members as the main moderator.
• Lifted UpLead.com homepage conversions by +2% with a page that's been the control for 3 years (and counting), in a space dominated by Zoominfo and Apollo.
• 1.8K followers on LinkedIn from companies like Atlassian, Klue, SOCi and DigitalOcean.
• Created a category of one by positioning a standard copywriting service as a productized service around comparison pages.

Responsibilities:

• Conducted customer interviews and surveys to inform product positioning and messaging.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Developed and executed limited product launch campaigns, from audience definition to high-level messaging.
• Collaborated with third party contractors and partners to bring projects to completion.
• Collaborated with sales, marketing, and biz-dev teams to ensure plans impacted revenue.
• Created sales enablement materials such as case studies, presentations, and one-pagers.
• Collaborated with SEO, marketing and design teams to ensure alignment and effective execution of copywriting projects.

• Defined company roles and responsibilities to establish and enhance processes.
• Conducted local market research to scope out industry competition and identify advantageous trends.
• Supported client projects from planning to on-time completion of quality deliverables.
• Wrote marketing materials for various types of media, both digital and traditional (radio, print, TV, billboards).
• Supervised media production (filming, audio and photography productions).

• Conducted research to identify audience demographics, incorporating collected data into future copy.
• Researched industry trends and customer preferences to inform copywriting efforts.
• Supported client projects from planning to on-time completion of quality deliverables.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Wrote marketing materials for various types of media, both digital and traditional (radio, print, TV, billboards).

• Wrote marketing materials for various types of media, both digital and traditional (radio, print, TV, billboards).
• Supported client projects from planning to on-time completion of quality deliverables.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Supervised media production (filming, audio and photography productions).

• Wrote marketing materials for various types of media, both digital and traditional (radio, print, TV, billboards).
• Participated in creative planning and review sessions, to improve the quality of content and designs.
• Reported to Creative Directors and Art Directors to edit and finalize campaigns.