Federico Hugo Benedini
Barcelona
Summary
I am a seasoned professional with over 25 years of experience, holding degrees in law and environmental engineering. Over the past decade, my career has been focusing on business development, in consultative B2B sales, market development, and new business ventures for multinational companies from Spain, Italy and Turkey. I am a high-performing professional with several years of experience delivering successful improvements for business development and profitability. I am a conciliatory and proactive negotiator with a practical approach to identifying opportunities. Each client engagement is a challenge that keeps me focused and driven towards achieving the final goal. Although nowadays we are living in Barcelona, because of personal reasons we have decided to return to Argentina during Q1 2025; so I am looking for a new labor project based in Argentina.
Overview
20
20
years of professional experience
Work History
Sales Area Manager Iberia (Spain and Portugal)
TERRANOVA SOFTWARE - ARCODA
Barcelona
04.2022 - Current
- I am responsible for driving Terranova's business growth and managing operations in Iberia in the utilities sector, offering IoT products, services, and customizing solutions.
- With a focus on developing business opportunities, ensuring client satisfaction, and maintaining market leadership, I lead a dedicated team to achieve and exceed regional targets.
- The main product that Terranova has developed is a complete, agnostic, modular, and flexible platform that can be deployed on-premise or work as a SaaS.
- Regarding Arcoda, their main product is a modular technological platform, which combines the usual GIS tools on the smartphone with a series of extremely innovative features, such as AR and AI.
- Develop and execute business strategies to drive growth and revenue in the Iberia region, aligning with the company's commercial strategy.
- Identify and capitalize on business opportunities by collaborating with the HQ Business Development team and elaborating proposals.
- Supervise operations and the local technical team, ensuring efficiency, quality, time, and cost standards.
- Oversee client satisfaction initiatives and marketing leadership efforts to solidify Terranova's position in the Iberian market.
- Lead regional business development tasks beyond the Iberian region, including commercial contacts, proposal elaboration, review, and contract negotiations
- Share global market and technical knowledge with internal departments to contribute to a more robust and competitive value proposition
- Responsible for the P&L and overall business performance
- Conducting in-depth research and analysis of market opportunities, identifying potential customers and driving the development of compelling business proposals
- Led IoT projects using various communication technologies and cloud solutions architecture
- Achievements: Secured new high-value contracts through effective proposal development and negotiation skills.
- Represented Terranova at regional and global conferences, enhancing brand visibility, and attracting new customers.
- A key achievement is the establishment of 3 strategic partnerships with local integrators, fostering collaborations to enhance the delivery of innovative digital solutions in smart water.
- Boosted revenue 100% in a 2-year period and 2 additional contracts for Non-Revenue Water (NRW) and leakage reduction services for the local water utility, ACCIONA.
Sales Representative for South America
TANIS DEGIRMEN MAKINA
Buenos Aires
06.2018 - 12.2021
- I was responsible for driving Tanis´s business growth and managing operations in Latin America in the automatization of the milling line and seeds production
- With a focus on developing business opportunities, ensuring client satisfaction, and maintaining market leadership, I lead a dedicated team to achieve and exceed regional targets
- Identified potential clients and developed business opportunities
- Managed import and export of goods and services, including financing
- Designed custom solutions and provided engineering consultancy services
- Participated in all product lifecycle processes, from concept to maintenance
- Prepared offers and built lasting client relationships
- Coordinated a network of agents and distributors
- Monitored operations using CRM
- Exceeded 80% of the annual sales budget for three consecutive years
- Turnkey projects with an end to end solution
- Key achievements: 20% increase in project revenue through the strategic extension of the project scope due to customer satisfaction
- Successfully managed the impact on operations related to Covid -19 restrictions in 2020 and 2021 periods through the implementation of agile methodologies resulting in 32% project timeframe recovery without impact on quality delivery, completion date and original budget
Sales Representative
MULMIX SPA
Buenos Aires
05.2017 - 06.2018
- I was responsible for driving Mulmix´s business growth and managing operations in Latin America trading of seeds and grains
- With a focus on developing business opportunities, ensuring client satisfaction, and maintaining market leadership, I lead a dedicated team to achieve and exceed regional targets
- Oversaw all product lifecycle stages, from concept to maintenance
- Monitored machinery imports and designed projects
- Utilized and maintained CRM systems
- Define and tracked KPIs
- Conducted sales campaigns and prepared reports for Italian headquarters
- Captured and maintained new client relationships
- Attended national and international trade fairs
- Achieved 100% of the annual sales budget
- Managed projects and sales of equipment and services
Sales Representative
SILOS CORDOBA SL
Buenos Aires
03.2014 - 06.2017
- Led a team of 5 plus distributors, agents, and representatives all over Latam so was important to stay as a leader and to empower them to reach the goals
- Identified, contacted, and followed up with clients
- Managed post-sale service and opened new branches
- In this case I learnt how important are the relations after the closing of any agreement
- Negotiated and closed contracts
- The moment of the closing is a complete project itself and its very hard and tough to keep your ideas and values
- Oversaw project management from design to delivery and maintenance
- Key achievements: We opened brunch offices in Brazil, Uruguay, Ecuador and Bolivia
- It was difficult to convinces to our partners how much we can do in each market and in which way we could be profitable
Director of the environmental law department
ABELEDO-GOTTHEIL LAW FIRM
Buenos Aires
01.2005 - 01.2014
- Auditor in ISO 14001 Environmental System and 9001 Management Systems for Lloyds Register Quality Assurance (Houston)
- Led a team of 3 lawyers with whom we handle any related issue about environmental and business law
- Discipline, commitment and leadership were the values I developed
- We learnt to manage the stress because were quite normal to act in a very short time lapse
- I learnt how to mix the business with the legal and the technical issues all at the same time
- Key achievements: We increase the number of clients in 150% during the period I was in charge because we sum other services like audits, consultancy, etc
- And we hire 3 more lawyers for our department
Education
Master's - Environmental Engineering
National Technological University
01.2005
Master's - Business
Austral University
01.1999
Law Degree -
UB
01.1997
Skills
- Relationship building and management
- Vendor Management
- Customer Relationship Management
- Business Development
- Performance Management
Languages
- Spanish, Native
- English, Professional
Timeline
Sales Area Manager Iberia (Spain and Portugal)
TERRANOVA SOFTWARE - ARCODA
04.2022 - Current
Sales Representative for South America
TANIS DEGIRMEN MAKINA
06.2018 - 12.2021
Sales Representative
MULMIX SPA
05.2017 - 06.2018
Sales Representative
SILOS CORDOBA SL
03.2014 - 06.2017
Director of the environmental law department
ABELEDO-GOTTHEIL LAW FIRM
01.2005 - 01.2014
Master's - Environmental Engineering
National Technological University
Master's - Business
Austral University
Law Degree -
UB
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