FEDERICA VALENTINI
Barcelona
Summary
I am an Italian marketing professional recently relocated to Barcelona with my family. After settling in and improving my Spanish skills, I am eager to rejoin the workforce in a role where I can apply my extensive experience in marketing and brand management.
With over 10 years of experience in competitive sectors, I have successfully led product launches, developed marketing strategies, and collaborated with international teams. This maternity cover role aligns perfectly with my expertise and career aspirations, allowing me to contribute immediately by performing tasks I have excelled at in the past.
Overview
18
18
years of professional experience
Work History
Accessories Product & Marketing Manager
STIGA S.p.A.
Treviso
03.2012 - 02.2024
- Directed product lifecycle management, including strategy definition and market analysis, achieving a 20% increase in lubricant sales through targeted marketing initiatives
- Successfully launched a safety clothing line, resulting in a 15% year-over-year sales growth
- Enhanced brand visibility by redesigning catalogs and updating the website, leading to a 25% increase in market share
- Collaborated with cross-functional teams to coordinate packaging, manuals, brochures, and promotional materials for end consumers
Brand Manager
ALLISON International S.p.A.
Padua
11.2010 - 03.2012
- Managed renowned brands in the eyewear sector (Extè, Byblos, John Richmond, Bikkembergs, Vivienne Westwood, Moschino, Missoni, Benetton), ensuring brand strategy alignment with market positioning goals
- Conducted market research and competitor analysis to identify trends and opportunities
- Planned and implemented comprehensive marketing campaigns, including pricing strategies, innovation, and consumer promotions
Product Manager / Assistant Product Manager
ALLISON International S.p.A.
Padua
10.2005 - 11.2010
- Coordinated the launch and development of collections in collaboration with design, marketing, and sales teams
- Monitored market trends and delivered insights to inform product and promotional strategies
Education
Executive Course - E-commerce and Digital Marketing
CUOA Business School
Italy01.2022
Bachelor’s Degree - Political Science (Economic Specialization)
University of Padua
Italy01.2005
Erasmus-Socrates Program -
University of Reading
UK01.2003
Skills
- Analytical abilities
- Organizational abilities
- Microsoft Excel
- PowerPoint
- SAP
- Social media platforms
- Communication skills
- Influencing skills
- Multicultural environments
- International environments
Languages
- Italian: Native
- Spanish: C2
- English: C2
- French: B1
Timeline
Accessories Product & Marketing Manager
STIGA S.p.A.
03.2012 - 02.2024
Brand Manager
ALLISON International S.p.A.
11.2010 - 03.2012
Product Manager / Assistant Product Manager
ALLISON International S.p.A.
10.2005 - 11.2010
Executive Course - E-commerce and Digital Marketing
CUOA Business School
Bachelor’s Degree - Political Science (Economic Specialization)
University of Padua
Erasmus-Socrates Program -
University of Reading
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