Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Certification
Languages
Timeline
Generic
Federica Savioli

Federica Savioli

Summary

Dynamic and accomplished marketing professional with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies. Possess over three years of experience in driving successful B2B and B2C digital marketing campaigns. Expert in digital marketing strategy, multi-channel campaign management, and cross-functional collaboration, with a proven ability to manage complex projects from conception through execution. Skilful in managing international campaigns, coordinating with global teams, and overseeing media planning, budget allocation, and creative asset development. Talented in fast-paced, innovation-driven environments, where analytical mindset and creativity support to solve challenges and achieve measurable results. With a deep understanding of the digital marketing landscape, including social media management, content creation, and performance analysis. Ability to work closely with clients and internal teams has been instrumental in delivering projects that align with strategic business objectives, ensuring high levels of customer satisfaction and business growth.

Overview

6
6
years of professional experience
1
1
Certification

Work History

International Digital Marketer

McArthurGlen
03.2022
  • Successfully managed international B2B and B2C digital marketing campaigns directed to long-haul tourists, overseeing media planning, budget allocation, creative asset development while managing media agencies and travel partners
  • Built and maintained relationships with media agencies and travel partners to ensure campaign success, demonstrating strong interpersonal and negotiation skills
  • Specialised in crafting messages and digital marketing strategies for diverse audiences and long-haul tourism destinations, targeting high-potential demographics in multiple markets
  • Utilised Content Management System CMS software to develop and enhance the company's websites, regularly contributing to the content expansion
  • Led the creation and implementation of 'always-on' paid social media plans for next fiscal year, aligned with established trading calendars for various destinations
  • Collaborated closely with global media partners and internal teams to manage content design, creatives, marketing assets to strict deadlines to ensure consistent delivery of high-quality content solutions
  • Undertook regular data analysis leveraging platforms such as Google Analytics 4 to optimise the performance of marketing content
  • Demonstrated excellent communication and project management skills, adept at managing cross-functional projects and adapting to new technologies.

Performance Media Marketer and Digital Tourism Executive

McArthur Glen
03.2022 - 02.2023
  • Increased global partner collaboration by 20% through coordinating 15 internal and external stakeholders
  • Assisted regional media managers in daily operations and supported the performance media team implementing key enhancements
  • Managed the long-haul international digital media activities and the relationship with media partners while covering two different positions at once in the same company.

Digital Media Executive

All Response Media
09.2019 - 05.2020
  • Managed digital advertising campaigns for clients from creation to execution and reporting, demonstrating a strong background in communication and engagement skills
  • Conducted comprehensive keyword research and optimization across multiple client accounts, enhancing online visibility and driving organic traffic
  • Built strategic international partnership relationships with clients across UAE markets
  • Analysed and reported on weekly sales target to senior management against strategic business objectives
  • Managed daily optimisation and account management of online campaigns across social media platforms
  • Analysed and reported weekly and monthly campaigns performance, optimizing individual campaigns using analytical tools and data insights to align with clients' KPIs and strategic business objectives.

Sales Advisor and Visual Merchandiser Assistant

Various companies
10.2016 - 02.2021
  • Increased in-store sales by 30% by assisting visual merchandising management team
  • Driving sales in store and online by knowing product ranges and promotions
  • Delivered great customer support, showing expertise and passion, resolving customer complaints in fast-paced environment and meeting and exceeding sales goal.

Education

Master of Arts - Strategic Fashion Marketing

London College of Fashion, UAL
London
07.2021

Bachelor of Arts - Business Management, Spain

Kingston University
London
07.2019

Skills

  • Client Engagement
  • Digital Marketing
  • Project Management
  • Data Analysis
  • Content Creation
  • Copywriting
  • Crm
  • Social Media Platforms
  • Google Analytics 4
  • Negotiation Skills
  • Stakeholder Management
  • SalesForce
  • Sem
  • Seo

Personal Information

Title: Account Manager & International Digital Marketer

Certification

Leadership Certificate

Languages

Italian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)

Timeline

International Digital Marketer

McArthurGlen
03.2022

Performance Media Marketer and Digital Tourism Executive

McArthur Glen
03.2022 - 02.2023

Digital Media Executive

All Response Media
09.2019 - 05.2020

Sales Advisor and Visual Merchandiser Assistant

Various companies
10.2016 - 02.2021

Master of Arts - Strategic Fashion Marketing

London College of Fashion, UAL

Bachelor of Arts - Business Management, Spain

Kingston University
Federica Savioli