Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Fatih Urkundag

Barcelona

Summary

Dynamic Product Manager with a proven track record at OLX, driving ad revenue through innovative A/B testing and cross-functional collaboration. Expert in Google Ad Manager and Agile methodologies, I excel in optimizing user experiences and delivering impactful monetization strategies, ensuring alignment with business goals and enhancing campaign performance.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Product Manager – AdTech

OLX
Barcelona
06.2023 - Current
  • Lead advertising product initiatives across EU markets.
  • Run continuous A/B tests to optimize UX and ad revenue.
  • Build scalable ad features using cross-functional collaboration with engineering and design.

Product Manager – Monetization

Letgo
Barcelona
10.2022 - 06.2023
  • Owned monetization product roadmap and contributed to ad feature integration.
  • Partnered with technical teams to create seamless ad experiences in classifieds.

Programmatic & Media Lead

Letgo
Istanbul
03.2021 - 10.2022
  • Oversaw all programmatic advertising operations and revenue strategies.
  • Managed SSPs, ad operations, and direct deals to optimize yield.

Digital Media Director

Starcom – P&G Account
Istanbul
05.2015 - 04.2019
  • Led digital strategy and media execution for P&G’s brand portfolio across performance and awareness campaigns.
  • Managed planning and buying for key brands such as Gillette, Orkid, and Prima.
  • Oversaw a team of digital specialists delivering campaigns across display, video, and mobile channels.
  • Spearheaded adoption of third-party verification tools (Moat, Nielsen DAR) and led DMP integration for data-driven marketing.
  • Directed e-commerce campaign strategies, continuously optimizing for ROI and brand KPIs.
  • Negotiated with vendors, managed annual planning, and aligned digital initiatives with broader business goals.

Digital Senior Account Executive

Digital Bureau Istanbul
Istanbul
10.2011 - 10.2014
  • Providing digital media planning and buying service for clients including KLM, Air France, Emirates, Hyundai, Volvo, Citroen, Reckitt Benckiser, Doğuş Yayın Grubu, Axa Sigorta, vipdukkan.com, enmoda.com, Mavi, n11.com, tuttur.com, oley.com, as well as many universities and many film production companies.
  • Developing of yearly marketing strategies and digital media plans for all brands.
  • Working with multiple agencies, creative resources, and production teams to manage deliverables arranging yearly strategies.

Education

B.A. - Economics

Anadolu University
01.2010

Science Track -

Darüşşafaka High School
01.2005

Skills

  • AdTech Platforms: Google Ad Manager
  • AdTech Platforms: DV360
  • AdTech Platforms: The Trade Desk
  • Product Development: Agile Methodologies
  • Product Development: Feature Prioritization
  • Product Development: Roadmapping
  • Analytics: Google Analytics
  • Analytics: Firebase
  • Analytics: A/B Testing
  • Analytics: ROI Tracking
  • Campaign Management: Programmatic Buying
  • Campaign Management: DMP/CDP/SSP Integration
  • Cross-Functional Collaboration: UX/Design
  • Cross-Functional Collaboration: Data
  • Cross-Functional Collaboration: Engineering
  • Tools: Jira
  • Tools: Figma
  • Tools: Confluence
  • Tools: Tableau

Certification

  • Google Ads Search Certification
  • Meta Certified Digital Marketing Associate

Languages

  • Turkish, Native
  • English, Fluent
  • Spanish, B1

Timeline

Product Manager – AdTech

OLX
06.2023 - Current

Product Manager – Monetization

Letgo
10.2022 - 06.2023

Programmatic & Media Lead

Letgo
03.2021 - 10.2022

Digital Media Director

Starcom – P&G Account
05.2015 - 04.2019

Digital Senior Account Executive

Digital Bureau Istanbul
10.2011 - 10.2014

B.A. - Economics

Anadolu University

Science Track -

Darüşşafaka High School

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Fatih Urkundag