FABIO ESTELLITA
Barcelona
Summary
Senior Brand Marketing Designer with 15+ years of experience leading global brand transformation, integrated marketing campaigns, and scalable design systems across B2B and B2C environments. Experienced in aligning brand strategy with acquisition funnels, conversion optimization, and multi-channel execution. Proven ability to lead rebrands validated by measurable performance metrics and large-scale perception research. Hands-on, Figma-first, and comfortable operating at both strategic and execution levels across Marketing, Growth, Product, and Tech teams.
Overview
21
21
years of professional experience
Work History
Head of Brand Design & Creative Direction
Netquest | GfK
Barcelona, Spain
02.2018 - 07.2025
- Owned brand identity, creative direction, and scalable visual systems across Netquest (B2B), Nicequest (B2C), and One Panel (Global B2C initiative).
- Netquest Brand & Website Revamp — 'Symphony of Data'
- Defined the 'Symphony of Data' brand concept and visual language.
- Led full rebrand rollout across website, GTM campaigns, CRM, social, motion, and UX.
- Designed marketing assets across website, landing pages, email campaigns, paid media, presentations, and event materials.
- Built a scalable HubSpot-based design system.
- Impact: +52% conversion uplift | +39% CTA engagement.
- One Panel (GfK / NIQ) — Global Creative Framework
- Co-defined global brand architecture aligned with panelist-first experiences.
- Co-built scalable brand and UI design system.
- Impact: 85% usability satisfaction across redesigned portals.
- Nicequest Rebrand
- Redesigned full brand identity including logo, BehaviorSpiral concept, color system, illustration style, and UI foundations.
- Defined new brand claim: 'Who you are matters'.
- Impact (Brand Perception Study):
- 4,000 panelists across 8 countries surveyed (ES, DE, MX, BR, CL, AR, CO, PE).
- 82% identification with the new claim.
- 90%+ reported feeling their data is protected.
- 7/10 association with Trustworthy, Transparent, Honest, and Approachable.
Head of Brand Design & Creative Direction
Netquest | GfK
Barcelona, Spain
02.2018 - 07.2025
- Led brand strategy, creative direction, and design systems across Netquest (B2B), Nicequest (B2C), and One Panel (Global B2C).
- Partnered with Marketing, Growth, Product, and regional teams across Europe and LATAM to align brand with performance, scalability, and global consistency.
- Defined brand positioning and visual identity framework.
- Led global rebrand across website, paid media, CRM, social, motion, UX, and events.
- Built scalable HubSpot-based design system supporting landing pages, email marketing, campaigns, and sales enablement assets.
- Partnered with Growth and Marketing on acquisition funnels, A/B testing, value proposition refinement, and CTA optimization.
- Concepted and storyboarded brand and product videos.
- Designed event booths, printed materials, and sales collaterals for international conferences.
- Integrated user testing insights to improve clarity, hierarchy, and messaging.
- +52% conversion uplift after rebrand.
- +39% increase in CTA engagement.
- Faster landing page and campaign deployment.
- Enabled continuous experimentation across lead generation flows.
- Established consistent multi-channel brand execution.
- Managed time efficiently in order to complete all tasks within deadlines.
UI Graphic Designer
Sfy | Soft for You
Barcelona, Spain
02.2015 - 02.2018
- Designed intuitive user interfaces that enhanced user experience across digital platforms.
- Collaborated with stakeholders to gather design requirements and translate them into visual concepts.
- Created and maintained design guidelines, ensuring brand consistency throughout all projects.
- Developed prototypes using tools such as Sketch to validate design ideas with users.
- Created motion graphics and video content for websites and applications.
- Used cutting-edge technologies to create immersive experiences.
- Created logos, illustrations and typography for various organizations.
- Developed application UIs via emerging front-end technologies.
Graphic Designer
CBA Graell
Barcelona, Spain
12.2014 - 02.2015
- Developed visual concepts and designs for diverse client projects, enhancing brand identity and engagement.
- Developed creative design for print materials, brochures, banners, and signs.
- Collaborated closely with marketing teams to create cohesive designs for campaigns.
- Created artwork for product packaging and promotional materials.
Graphic Designer
Macro Agency
Rio De Janeiro
03.2009 - 03.2014
- Led design review sessions, providing constructive feedback to junior designers and fostering a collaborative creative environment.
- Managed multiple design projects simultaneously while maintaining strict adherence to deadlines and client specifications.
- Developed creative design for print materials, brochures, banners, and signs.
- Developed visual concepts and designs for diverse client projects, enhancing brand identity and engagement.
Graphic Designer
Rio De Janeiro City Hall
Rio De Janeiro
02.2006 - 01.2009
- Designed visually compelling graphics for digital platforms, enhancing brand visibility and engagement.
- Developed branding materials, including logos and corporate identity elements, to establish cohesive visual communication.
- Developed creative design for print materials, brochures, banners, and signs.
- Created artwork for product packaging and promotional materials.
- Collaborated closely with marketing teams to create cohesive designs for campaigns.
- Created logos, illustrations and typography for various organizations.
Junior Graphic Designer
Nobrasso Agency
Rio De Janeiro
07.2004 - 01.2006
- Designed visual assets for client campaigns, ensuring alignment with brand guidelines.
- Collaborated with senior designers to develop innovative graphic solutions.
- Utilized Adobe Creative Suite to create compelling marketing materials and presentations.
- Developed print materials such as brochures, banners, and signs.
- Redesigned outdated print materials for a fresh, modern look that resonated with target audiences.
- Created artwork for product packaging and promotional materials.
Education
Master's - Innovation & Design Thinking
BAU Barcelona
Master's - Brand Management
Elisava
Skills
- Brand Strategy & Positioning
- Integrated Marketing Campaigns
- Performance Marketing & Conversion Optimization (CRO)
- Demand Generation & Lead Generation
- Brand Architecture & Global Rollout
- Design Systems & Governance
- Go-to-Market (GTM) Support
- Acquisition Funnels & CTA Optimization
- Marketing Automation & CRM Design
- B2B & B2C Brand Development
- UX Alignment & Information Architecture
- Cross-Functional Leadership
Languages
English
Spanish
Portuguese
Timeline
Head of Brand Design & Creative Direction
Netquest | GfK
02.2018 - 07.2025
Head of Brand Design & Creative Direction
Netquest | GfK
02.2018 - 07.2025
UI Graphic Designer
Sfy | Soft for You
02.2015 - 02.2018
Graphic Designer
CBA Graell
12.2014 - 02.2015
Graphic Designer
Macro Agency
03.2009 - 03.2014
Graphic Designer
Rio De Janeiro City Hall
02.2006 - 01.2009
Junior Graphic Designer
Nobrasso Agency
07.2004 - 01.2006
Master's - Brand Management
Elisava
Master's - Innovation & Design Thinking
BAU Barcelona
Impact Highlights
- Led 3 global brand evolutions across B2B and B2C markets.
- +52% conversion uplift and +39% CTA engagement.
- 85% usability satisfaction across global portals.
- 4,000 panelists surveyed validating trust-led rebrand.
- 90%+ reported improved perception of data protection.
- Enabled faster multi-region launches through scalable design systems.
- Reduced long-term branding and rework costs.
Tools And Platforms
- Figma (Design Systems, Prototyping)
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- HubSpot CMS & CRM
- Marketing Automation
- Landing Page & Campaign Design
- Jira
Based In
Barcelona
Personal Information
Nationality: Brazilian
Creative Leadership And Organizational Impact
Transformed design from fragmented, PM-led execution into a strategic contributor., Advocated for design value in PI Planning and roadmap discussions., Established critique sessions, documentation standards, shared libraries, and governance processes., Improved collaboration between Marketing, Product, and Tech., Increased design influence in strategic decision-making., Shift to design-driven brand and marketing decisions., More predictable execution and aligned cross-functional teams., Increased confidence and influence of designers.