EVA GONZALEZ OZAETA

Leading a 4 team people of Category managers looking for offering the best solutions to our international customer. Total business value 450M€ GS

To build & execute a Category strategic Plan for the coming 3 years in line with the Corporate strategic goals, understanding the market trends& opportunities.

Customer Category Plan definition and execution to leverage our customer performances in more than 90 countries.

Portfolio management elevating the market needs for updating our offer with collaboration of the R&D team.

Leading consumer / shopper researches to help the category plans and conversations with retailers regarding loss of consumer type / how to win specific consumers with specific strategies

Chocolate tablets and pralines manager in a B2B model. Acting as consultant to the key WW retailers offering innovation and improving the efficiency of their current assortments.

Managing a large product portfolio looking for the best balance between key concepts and innovation transferring the market insights to the R&D team and briefing the technical departments to ensuring that Natra is able to offer the correct product to the market.

Main support of the Sales team for creating intimacy to the buyer building together category plans for our customers.

Key projects:
• Relaunch the brand Kinder Sorpresa focusing on increasing the appealing of the
brand to the core target and internally expanding the target base to fight against
the low birth rate
• Launch of a new brand Kinder Xmas in Spain and Portugal

Key Project: Strategic developing for Kinder Bueno brand to Spain and Protugal
redifining consumer target & insights and market of reference to create the new
strategy
and marketing mix for the brand.

Key Project: Leading the design and development of the first digital campaign of
Kinder
Bueno in Spain with collaboration of a media and creative agencies.