Eva Båge

As a founder of GoPlany, a SaaS company focused on project budget management for film, stills, and content productions, I spearheaded an ambitious venture that led to substantial personal and professional growth. While the company faced challenges, the experience taught me invaluable lessons in entrepreneurship, digital marketing, and software development.

During my time with GoPlany, I had the opportunity to participate in Stockholm City's Scale-up program, which provided essential guidance and resources for scaling our business. In the program, I worked closely with mentors and coaches who helped me refine our sales and growth strategies. I learned to identify 'low-hanging fruits' and develop effective lead generation strategies to meet the needs of our target clients.

The program assigned us a business coach and a leadership coach, both of whom played a crucial role in honing our approach to business development and leadership. Their insights and guidance were instrumental in shaping the direction of GoPlany.

I honed my skills in digital marketing, digital sales, and CRM, utilizing tools like HubSpot and online advertising platforms to attract and engage potential clients. I also became proficient in website creation and content management systems (CMS) using Webflow, allowing me to maintain GoPlany's online presence.

I leveraged various software tools such as Canva, Miro, Trello, Loom, Typeform, and Stripe to optimize our operational processes and enhance customer experience.

Despite the challenges faced, this experience empowered me with a diverse skill set and a deep understanding of entrepreneurship and digital business operations. It has prepared me to adapt and excel in various roles and industries, particularly in project management and technology-driven initiatives.

I work as a freelance film producer in various projects in film production and related producer services through my own company. This includes tasks involving budgets, profitability, and project workflows.

I offered production services for both films and still images. Notably, I've developed a budget template for various advertising film production companies in Stockholm. This template simplifies budgeting processes and provides real-time updates on a daily basis. Prominent companies like Bacon, FLX, B-reel, Standard, Acne, and Social Club have all adopted and actively use this budget template. Facilitated communication between production staff and other departments to synchronize work.

• Planned video shoots in studio and remotely by managing production through stages to completion.
• Developed production plans and organized resources to achieve prompt delivery of projects.
• Developed schedules for production, editing, and duplication for timely delivery.
• Liaised with directors, actors and other creative staff to successfully complete projects.
• Maintained project costs through careful budgeting and monitoring of expenditures.
• Hired, trained and managed production staff and crew members to build highly qualified team and boost overall performance.
• Coordinated with vendors to obtain supplies needed for shoots at best value for money.
• Developed and implemented strategies to increase production efficiency.
• Improved production company operations and profitability by applying new technologies and fostering evolution of production standards.
• Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.

• Producer for various stills and film productions
• Supported and guided still photographers to expand into moving film and content.
• Developed schedules for production, editing, and duplication for timely delivery.
• Developed production plans and organized resources to achieve prompt delivery of projects.

I was responsible for the art department's budgeting and ongoing monitoring during the filming of 'The Girl with the Dragon Tattoo' in Stockholm. This included continuous reporting to Sony's controller regarding the budget and performance of the art department.

I also had the crucial role of ensuring copyright control for all set design elements in the film, including paintings, newspapers, TV logos, graphics, and more. I maintained constant communication with Sony in Los Angeles to ensure the copyright compliance of the film's set design content.

A testimonial from Sony's legal advisor speaks to the quality of my work:

'I just want to tell you what an AMAZING job you have done and how nice it has been working with you!!!! I have told everyone here that I wish you could work on all of my movies! ;) You have been so thorough and on top of everything – you are the BEST art department coordinator that I have worked with in the seven years I have been doing this. Hopefully, if we make the 2nd movie, we will get to work together again!' – July 2011.'

• Skilled at working independently and collaboratively in a team environment.
• Worked effectively in fast-paced environments.
• Scheduled shoots and set up filming by communicating with talent and crew.
• Oversaw logistical aspects from pre-production to post-production.
• Streamlined processes to minimize production delays and achieve intended strategy.

While at Pettersson Åkerlund, I not only managed the financial aspects and accounting but also took an active role in training new coordinators in the best practices of working within film production. Additionally, I established effective reporting routines and workflows for both producers and staff, contributing to enhanced efficiency and collaboration within the organization.

During my time at Pettersson Åkerlund the company had a significant growth, with the company's turnover increasing from 4 million to 90 million (SEK) by the year 2000.

• Managed accounting using Hogia, entering and organizing payroll, adjustments and monthly accrual information.
• Oversaw budgets, payroll, and accounts payable and receivable.
• Tracked cash flow and financial planning to analyze company's financial strengths and weaknesses and propose strategic directions.