Eularie Saldanha
PR Professional and writer
BARCELONA,CT
Summary
Knowledgeable communications leader with proven history of leading high-performing teams and executing strategic initiatives that drive organizational growth. Throughout these 8 years, I have successfully directed cross-functional projects that resulted in significant process improvements and operational efficiencies. Demonstrated leadership and communication skills in fostering collaborative environments and delivering impactful results. My work has driven impactful brand campaigns, including a Silver Lion-winning PR initiative at Cannes.
Overview
8
8
years of professional experience
Work History
Director - Corporate Communications
Publicis Groupe India
01.2025 - 03.2025
- Led PR and Corporate Communications for all agencies within Publicis Media India.
- Managed media relations for the agency's executive teams at Publicis Media, India.
- Trained teams on media relations.
- Oversaw interdepartmental resource coordination to enhance productivity.
- Collaborated with team members to identify and reduce business risks.
- Directed strategic initiatives to align with organisational objectives.
- Partnered with Publicis Groupe's Global Communications teams to bolster India's market position.
Senior Manager - Corporate Communications
FCB Kinnect
01.2024 - 01.2025
- As the PR and Corporate Communications lead for FCB Kinnect across Mumbai, Delhi, and Bengaluru, I drove strategic media engagement and narrative development
- My role included crafting and distributing press releases on major company milestones, client projects, and achievements, ensuring a cohesive and impactful brand voice
- Worked closely with company spokespeople to highlight their unique perspectives, positioning them as industry thought leaders beyond their business roles
- Managed the creation and distribution of news updates and insights for both internal teams and clients
- Handled award submissions end-to-end - from writing compelling pitches to liaising with publications - most recently contributing to a PR campaign that won a Silver Lion at Cannes in the 'PR - Use of Events & Stunts' category
Senior Manager - Content
Advertising Standards Council of India
07.2023 - 12.2023
- Led content research, writing, and management, collaborating across teams to ensure a deep understanding of responsible and ethical advertising.
- Helped guide stakeholders in navigating the complexities of responsible advertising.
- Raised awareness about the organization's initiatives and operations across the advertising ecosystem.
- Created and distributing timely communications, including mailers and newsletters, to keep the industry informed and engaged.
Senior Correspondent
Campaign India, Haymarket Sac Publishing
01.2021 - 07.2023
- Wrote stories on the advertising, media and marketing domain for the Campaign India website.
- Brainstormed feature story ideas.
- Conducted interviews and conversed with industry professionals to gain insights.
- Sent out the daily newsletter.
- Edited stories and worked on CMS for uploading, embedding and approving content.
- Handled the company's Instagram account and grew its followers organically.
Correspondent
IMPACT Magazine, exchange4media Group
04.2018 - 11.2020
- Wrote stories on the advertising, marketing and media domain for IMPACT, the weekly advertising, marketing and media print magazine from the exchange4media Group.
- Contributed articles for the group's digital property, e4m.
- Involved in the weekly production for the magazine.
- Involved in event curation and coverage of IMPACT's events.
- Headed IMPACT's 'Top 30 Under Thirty' property in 2018.
- Handled IMPACT's social media handles.
Associate Content Strategist and Social Media Executive
Impulse Digital
01.2017 - 08.2017
- Ideated content and executed it for the agency's clients.
- Wrote blogs on WordPress for the agency and its clients.
- Involved in client servicing.
Education
Post Graduation - Journalism and Digital Media (Broadcast and Print)
St Pauls Institute of Communication Education (SPICE)
Bandra, Mumbai05.2018
BMM - Journalism
South Indian Education Society (S.I.E.S)
06.2016
120 Hour International TESOL/TEFL In-Class Certification Program -
Asian College of Teachers
08.2024
60 Hour Certificate in Business English Teacher Training Program -
Asian College of Teachers
11-2024
Skills
- Writing
- Editing
- Creative thinking
- Curation
- Zope (CMS)
- Anchoring
- Media Relations
- Strategic planning
- Crisis management
- Content creation
- Team leadership
- Internal communications
- Networking skills
- Corporate communications
- Relationship building
- People management
- Creativity and innovation
Languages
English
Bilingual or Proficient (C2)
Spanish
Beginner (A1)
Hindi
Bilingual or Proficient (C2)
Timeline
Director - Corporate Communications
Publicis Groupe India
01.2025 - 03.2025
Senior Manager - Corporate Communications
FCB Kinnect
01.2024 - 01.2025
Senior Manager - Content
Advertising Standards Council of India
07.2023 - 12.2023
Senior Correspondent
Campaign India, Haymarket Sac Publishing
01.2021 - 07.2023
Correspondent
IMPACT Magazine, exchange4media Group
04.2018 - 11.2020
Associate Content Strategist and Social Media Executive
Impulse Digital
01.2017 - 08.2017
BMM - Journalism
South Indian Education Society (S.I.E.S)
120 Hour International TESOL/TEFL In-Class Certification Program -
Asian College of Teachers
60 Hour Certificate in Business English Teacher Training Program -
Asian College of Teachers
Post Graduation - Journalism and Digital Media (Broadcast and Print)
St Pauls Institute of Communication Education (SPICE)
Personal Information
Date of Birth: 03/21/96
HOBBIES
I love singing, dancing and playing the ukulele. Karaoke is my favourite pastime and I was also the Mumbai finalist for the Karaoke World Championship.
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