Esther Amores
San Roque
Summary
A seasoned leader in the gaming and casino industry, I spearheaded strategic growth and product innovation at Estrelabet. My expertise spans budget development and team collaboration, underpinned by a multilingual skill set and a proactive approach to problem-solving.
Overview
19
19
years of professional experience
Work History
Head of Casino
Estrelabet
10.2023 - Current
- Responsible for the management and performance of the casino brands with P&L responsibility.
- Develop strategic plan on how to grow the casino vertical.
- Organizing, planning and directing all the gaming operations for Estrelabet across Brazil such as game releases, bonus management, promotional calendar and game risk analysis.
- Defining the global long term strategy and prioritization of product roadmap ensuring on going development of new features.
- Provide the link between Casino Marketing and Product Development - prioritizing external and internal marketing tools and feature development.
- Provide assistance & direction to the central Marketing team.
- Managing a team of 7 people divided in two squads: promotions and operations.
- Managing relationships with third party providers and negotiating contracts.
Product Marketing Manager
Entain
03.2020 - 09.2023
- Responsible for gaming content and product roadmap strategy for Bwin and Sportingbet across Europe and Latam.
- Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Key liaso point with product teams, raising business requests and responsible for monetizing product and content releases through strong marketing plans.
Campaigns Manager
NetEnt
03.2018 - 03.2020
- Leading the global strategy for B2B network campaigns across all the markets (EMEA, Asia and America including regulated markets and non regulated markets).
- Building a data driven team and centralizing all campaigns hitting a quarterly average ROI of 230%.
Brand Manager
Betsson Group
06.2017 - 03.2018
- Leading the launch of Starcasino reporting to acting CEO plus Global Marketing Management.
- Building the brand book aligining to the centrally established brand platform.
- Planning and coordinating with central and regional teams all marketing and PR activities for the Spanish platform including.
- Responsible for the marketing budget for all different channels such as SEO, Affiliates, Programmatic, Social Media, Above the Line and Below the Line campaigns.
Site Manager
William Hill Online
12.2015 - 05.2017
- Operational responsibility for delivering NGR targets for the brand.
- Responsible for games releases, lobby management and promotional calendar with bonus responsibility.
Content Manager
Highlight Media Group
02.2013 - 11.2015
- Product owner for PokerListings, CasinoTop10 and CasinoTopLists websites.
- Managing social media for marketing actions.
- Managing all content website for SEO purposes.
Marketing Project Manager
Veritas Communications
02.2010 - 12.2013
- Responsible for the development and openings of new projects.
- Establishing of business unit in several countries across Europe and Latam, adapting to different local and international environments.
- Identified and develop leads for project sponsors, angel investors, politicians and entrepreneurs ensuring finance suppport.
Marketing Project Manager
Afa Press
10.2007 - 03.2010
- Developing business reports designed to regenerate investments into a featured country and distributed in leading newspapers such as The Daily Telegraph or El Mundo.
- Sperheaded sales pitch to leaders of each market's blue chip companies to contract advertising support and sponsorship for the reports.
- Generated advertising revenues over $1,5 million.
Content Writer
Self Employed Services
04.2005 - 04.2007
- Local writer for different media companies across Spain.
Education
MBA - Mini MBA
Marketing Week Mark Ritson
Gibraltar03.2020
Bachelor of Science - Journalism
Universidad Antonio De Nebrija
Madrid06.2001
Skills
- Industry trends
- Budget development
- Teamwork and Collaboration
- Friendly, Positive Attitude
- Problem-Solving
- Multilingual
Horse Jumping
Amateur horse riding competing in National Jumping Shows around Andalucia.
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Portuguese
Beginner (A1)
Timeline
Head of Casino
Estrelabet
10.2023 - Current
Product Marketing Manager
Entain
03.2020 - 09.2023
Campaigns Manager
NetEnt
03.2018 - 03.2020
Brand Manager
Betsson Group
06.2017 - 03.2018
Site Manager
William Hill Online
12.2015 - 05.2017
Content Manager
Highlight Media Group
02.2013 - 11.2015
Marketing Project Manager
Veritas Communications
02.2010 - 12.2013
Marketing Project Manager
Afa Press
10.2007 - 03.2010
Content Writer
Self Employed Services
04.2005 - 04.2007
MBA - Mini MBA
Marketing Week Mark Ritson
Bachelor of Science - Journalism
Universidad Antonio De Nebrija
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