ESTEFANÍA MARTÍNEZ BETRIÁN
Zaragoza
Summary
Strategic-thinking professional with several years of experience building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust. Persuasive and self-motivated with expertise in expanding network connections and introducing products. Well-versed in educating clients, implementing pricing strategies, and driving territory development.
Overview
12
12
years of professional experience
Work History
Head of Sales
POWENS GROUP
Barcelona
01.2024 - Current
- Powens Group has established itself as a leader in Open Banking and Payments solutions.
- Promoted to Head of Sales after three years as a Senior Account Executive.
- Leading sales strategy in Spain and actively involved in developing and launching new use cases.
- Collaborated with CEO and external advisors on business development committee.
- Recruited, trained, evaluated, coached, and mentored sales staff members as needed.
Senior Account Executive
UNNAX REGULATORY SERVICES EDE
Barcelona
01.2021 - 01.2024
- Enhanced fintech solutions in open banking and BaaS.
- Prepared presentations for clients regarding new products or services offered.
- Attended trade shows and conferences in order to network with potential partners.
- Established strong relationships with decision-makers and influencers within client organizations.
- Analyzed industry trends and monitored competitors' activities to identify opportunities for growth.
Key Account Manager
COMERCIA GLOBAL PAYMENTS
Barcelona
01.2019 - 01.2021
- Managed acquisition and POS business for joint venture with Caixabank.
- Identified new opportunities for growth within existing accounts, as well as potential new customers.
- Handled large-scale client accounts in the commercial sector.
- Established strong relationships with clients through regular communication and follow-up activities.
- Provided training sessions for customers on how best utilize the company's products or services.
Preferred Account Manager
THOMSON REUTERS
Barcelona
01.2017 - 01.2019
- Developed web services tailored for the legal sector.
- Responsible for managing the entire business process to attract new business, analyzing customer needs, and developing tailored strategies for each organization.
- Provided product training and support to clients, enhancing their understanding and utilization of the company's offerings.
Business Account Representative
ENTERPRISE RENT-A-CAR
Barcelona
01.2013 - 01.2017
- Served as the leading provider in the car rental industry for consumers and businesses.
- Built rapport with clients through effective communication skills.
- Generated sales leads by cold calling potential customers.
Education
Bachelor of Laws - Business Administration and Management, Marketing and Communications
UNIVERSITAT OBERTA DE CATALUNYA
01.2012
Skills
- Solution selling
- Negotiation expertise
- Sales team training
- Consultative and relationship selling
- Systems and software expertise
- Exceptional multi-tasker
- Resolution-oriented
- Excellent communication skills
Drivinglicense
B1, 01/17/03
Languages
Spanish, Catalan, English, C1, C1, C1, C1, French, B2, B2, B2, B2, Italian, B1, B1, B1, B1
Coursework
- Business Administration and Management
- Marketing and Communications
Languages
Spanish
First Language
English
Advanced (C1)
C1
Catalan
Proficient (C2)
C2
Timeline
Head of Sales
POWENS GROUP
01.2024 - Current
Senior Account Executive
UNNAX REGULATORY SERVICES EDE
01.2021 - 01.2024
Key Account Manager
COMERCIA GLOBAL PAYMENTS
01.2019 - 01.2021
Preferred Account Manager
THOMSON REUTERS
01.2017 - 01.2019
Business Account Representative
ENTERPRISE RENT-A-CAR
01.2013 - 01.2017
Bachelor of Laws - Business Administration and Management, Marketing and Communications
UNIVERSITAT OBERTA DE CATALUNYA
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