Esperanza Alarcón Muñoz
Resumen profesional
Communications and PR professional with extensive experience leading high-impact communications strategies for global brands, including four years managing communications projects for Uber Spain. Strong expertise in corporate communications, media relations, crisis management, reputation building, executive positioning, and strategic storytelling for multinational companies such as Uber, HBX Group, and Check Point Software. Specialist in designing and executing 360º PR and communications strategies aligned with business objectives, managing both proactive and reactive communications, coordinating interviews and speaking opportunities, and strengthening relationships with top-tier media and stakeholders.
Currently leading high-demand multidisciplinary accounts and managing a team of seven people, ensuring excellence in execution and strategic client relationships. Experienced in coordinating international projects across Spain, Portugal, and Italy for clients such as Kaspersky, MVGM, and Scalapay.
My background in television and radio has enabled me to build impactful narratives and manage spokespersons and media relations through a strong network of contacts. I understand communication as a strategic tool to generate impact, build trust, and create value for brands and society.
Datos destacados
7
7
years of post-secondary education
9
9
years of professional experience
Experiencia
Account Manager
Everythink PR
Madrid
2021.01 - 2026.05
- Management of major accounts, PR and Marketing projects for tech clients including Uber Spain, Kaspersky, Scalapay, Check Point, and Personio.
- Led local PR and communications strategies for Uber Spain and other companies, driving media visibility and brand positioning.
- Built and maintained strong relationships with national media, spokespeople, and stakeholders
- Executed high-impact PR initiatives, interviews, and communication campaigns aligned with global business objectives. Media interview management, press release writing, and coordination and management of events for multidisciplinary clients.
- Development of communication strategies.
- Scriptwriting for celebrities and audiovisual content.
Coordination and development of audiovisual conten
Shine Iberia
2017.09 - 2021.01
- Coordinated and directed recordings to achieve audiovisual production objectives.
- Developed audiovisual messaging proposals and storytelling concepts.
- Conducted in-depth interviews for television formats.
- Defined, researched, and selected participant profiles for television productions.
Formación
Máster - Features and investigative journalism
TRACOR
2010.09 - 2011.09
Bachelor's Degree - Journalism
Universidad Complutense de Madrid
2004.09 - 2009.09
Master's Degree - Corporate Leadership and Management
Instituto de Empresa
2020.11 - 2021.07
Erasmus Program - Journalism
Universiteit Antwerpen
Amberes, Bélgica 2008.09 - 2009.06
Enfatiza tus habilidades clave
LeadershipStrong Media Network
Strategic Planning
Press Releases & Media Interviews
Active listening
Team Management
Initiative
Problem Solving
Adaptability
Clear and Effective Communication
Excellent Interpersonal Skills
LANGUAGES
Inglés
Intermedio avanzado
Español
Experto
PERSONAL INTERESTS
- Public Affairs
- Captación de nuevo negocio
- Marketing
- IA
- Actualidad
- Data
- Eventos
Cronología
Account Manager
Everythink PR
2021.01 - 2026.05
Master's Degree - Corporate Leadership and Management
Instituto de Empresa
2020.11 - 2021.07
Coordination and development of audiovisual conten
Shine Iberia
2017.09 - 2021.01
Máster - Features and investigative journalism
TRACOR
2010.09 - 2011.09
Erasmus Program - Journalism
Universiteit Antwerpen
2008.09 - 2009.06
Bachelor's Degree - Journalism
Universidad Complutense de Madrid
2004.09 - 2009.09