Eriz Cristóbal Basterretxea

Company Overview: Company founded in 1966, with offices in Spain, Perú, Ecuador, India and Taiwan, specialized in the design, manufacture and service of equipment and installations for the fishing, mining and other industrial processes sectors.

• Lead commercial strategy, including pricing, key account management, and contract negotiation.
• Market research and analysis, identifying trends, business opportunities and competition.
• Developed, executed, and monitored the commercial plan.
• Management of the Sales Area Managers and After Sales team through key performance indicators.
• Establishment of the network of agents and distributors worldwide

Achievements:

• Increased commercial activity by 20% in less than 6 months, thanks to the automation of the quotation generation process, through the implementation of a sizing calculator and standard tariffs.

Company Overview: Global leader in the manufacturing of piston compressors with 80 years of experience. A worldwide provider with manufacturing facilities in Spain, Brazil, and China.

• Lead commercial strategy, including pricing, key account management, and contract negotiation.
• Market research and analysis, identifying trends, business opportunities and competition.
• Developed, executed, and monitored the commercial plan.
• Management of the Sales Area Managers under my supervision, through key performance indicators.

Achievements:

• Set a sales record, growing from 1M€ to >10M€ in 2 years.
• Creation of a new business unit in the Company.

• Market research and analysis, identifying trends, business opportunities and competition.
• Collaboration with the Engineering, Manufacturing and Purchasing departments to define the product range.
• Definition of pricing policy and sales strategy.
• Acquisition and loyalty of new clients.
• Preparation of technical-commercial proposals and negotiation of contracts.

• Customer relationship management.
• Sales forecasting and reporting.
• Provide technical and commercial support during the sales process.
• Management of external sales representatives, with a regular reporting system.

Company Overview: A specialized company in the marketing and application of abrasives for the industry, along with related machinery. Main clients include large steel mills, rolling mills, and foundries.

• Management of the key accounts, such as Arcelor Mittal, Acerinox, Sidenor, Tubacex, Tubos Reunidos, Aceros Inoxidables Olarra and Celsa Group.
• Responsible for over 70% of the Company’s turnover.
• Acquisition and loyalty of new clients.
• Preparation of technical-commercial proposals and negotiation of contracts.

Achievements:

• Achieved growth in the company’s key accounts of 30%, through further testing and inclusion of new products.
• Maintenance of all customers despite supply chain problems due to the fire at our main supplier’s factory (3M, Villach).

Company Overview: A Russian multinational company with more than 9,500 employees worldwide, and one of the leading global manufacturers of waterproofing and thermal insulation materials.

• Lead commercial strategy in the region, including pricing, key account management, and contract negotiation.
• Creation of a network of agents in the region.
• Acquisition and loyalty of new clients.
• Preparation of technical-commercial proposals.

Achievements:

• Successful introduction of the company into the Latin American market, where it had no previous presence. With sales in Colombia, Chile, Perú and Portugal.
• Closing sales agreements with DIY and construction department stores in Chile.

Company Overview: Leading wholesaler of products and solutions for the photovoltaic solar industry, with over 1,200 distributors and a presence throughout Mexico and Central America.

• Lead commercial strategy, key account management, and contract negotiation.
• Market research and analysis, identifying trends, business opportunities and competition.
• Developed, executed, and monitored the commercial plan.
• Management of the regional managers, local sales executives and the call center.
• Participation in major events and Renewable Energy fairs in Mexico.
• Developed new markets, including entry into the Central American and Caribbean markets.
• Teaching of technical and commercial training courses for customers and local public bodies.

Achievements:

• Increased the average monthly billing by over 50% during this period.
• Internationalisation of the company, starting the first exports to Costa Rica and Colombia.

• Responsible for sales in the Southeast region, covering the states of Quintana Roo, Yucatán, Campeche, Tabasco, and Chiapas.
• Management of the regional sales executives.
• Preparation of technical-commercial proposals.
• Teaching of technical and commercial training courses for customers and local public bodies.

Achievements:

• The average monthly turnover increased 5 times during this period.

Company Overview: United Kingdom. A global leader in multidisciplinary consultancy services related to engineering, design, and planning of construction, energy, and environmental projects.

• Collaborated in the preparation of a bid for the design of the 7200 MWp East Anglia offshore wind farm.
• Prepared reports for a project involving the design of an underwater platform.
• Contributed to the development of the West of England Carbon Challenge project, aimed at reducing carbon emissions from local businesses.

Company Overview: Spain. Second-largest producer globally in the manufacturing and sale of seamless stainless steel tubes.

• Managed stock; Coordinated inventories across various plants and assessed potential applications on demand.
• Provided customer service and support to international commercial delegations; conveyed information on order status, rejections, required tests, shipment dates, etc..
• Internal service to the plants; dealt with inquiries on order configurations, quality, and excess.
• SAP material reception from other plants.

• Analyzed the causes of rejection in products, manufacturing processes, and raw materials.
• Learned various non-destructive testing techniques: Ultrasonic testing, Eddy Current testing, Dye Penetrant testing.

Company Overview: Spain. Energy agency of the Basque Government tasked with proposing energy strategies and actively participating in their development.

• Drawing up plans for an exploratory gas drilling.
• Planning, control and supervision of the civil works related to the drilling.
• Coordination of logistics during the drilling execution.