ERIKA ELOEVA
Barcelona
Summary
Results-driven Marketing and Operations Manager with over 6 years of international experience in the beauty, healthcare, and corporate sectors. Expertise in digital marketing and social media strategy across platforms such as Instagram, Facebook, TikTok, WeChat, and Xiaohongshu, complemented by strong client relationship management and remote team coordination skills. Proven ability to enhance brand visibility, streamline workflows, and foster business growth in dynamic, multicultural environments. A strong track record of converting prospects into loyal clients demonstrates a commitment to achieving measurable results.
Overview
11
11
years of professional experience
Work History
Personal Assistant / Operations & Marketing Manager
London Beauty Clinic
11.2022 - Current
- - Manage daily operations and coordinate staff to ensure smooth workflows.
- - Lead client communications: handle inquiries, nurture leads, and build long-term relationships.
- - Support sales activities including prospecting, follow-ups, and conversions.
- - Manage email correspondence and social media channels; create and schedule engaging content across platforms.
- - Produce and publish Instagram campaigns with strong visual storytelling to boost brand visibility.
- - Write and optimize website copy with SEO best practices, improving search rankings and user experience.
- - Create marketing content (visuals, captions, website material) leveraging photography and design tools.
- - Provide high-level administrative support to the Founder, enabling strategic focus and business growth.
- (Remote)
Marketing & Project Manager
Roam International Inc
03.2020 - 06.2023
- - Supported advisors with client research, presentations, and statistical analysis.
- - Coordinated projects remotely, improving efficiency and delivery timelines.
- - Assisted in developing client-focused marketing materials and digital content.
- - Enhanced technical proficiency with Excel, PowerPoint, and CRM systems.
- (Remote)
Operations & Marketing Manager
Lantan Clinic
02.2020 - 11.2022
- - Oversaw patient and partner communications, ensuring excellent client experience.
- - Coordinated staff scheduling and internal processes to streamline clinic operations.
- - Planned and executed digital marketing campaigns, including social media strategy and content creation.
- - Designed and optimized website copy and visuals, improving usability and SEO.
- - Produced marketing assets and visual content (photos, graphics, copy) for campaigns and events.
- - Contributed to business growth by nurturing leads, supporting sales, and maintaining strong relationships.
Marketing & PR Manager
Trading House Amond Ltd
06.2017 - 03.2019
- - Managed marketing and PR campaigns, events, and corporate presentations.
- - Collaborated with designers, copywriters, and sales teams to maintain brand consistency.
- - Assisted in developing a new company website, ensuring SEO-friendly content and user experience.
- - Negotiated partnership agreements and built collaborations with external organizations.
- - Gained deep understanding of PR agency workflows and partnership management.
- (Remote)
Marketing Intern
Van Cleef & Arpels
07.2014 - 08.2014
- - Conducted jewelry market research and presented findings on bridal product offers.
- - Selected media partnerships for regional and national advertising.
- - Supported team in building marketing plans and client strategies.
Education
BA Honours - Liberal Studies, Media Communications
Regent’s University London
01.2019
King’s International Foundation - Business Management & Social Science
King’s College London
01.2015
Skills
- Languages: Fluent in Russian & English; intermediate French
- Digital Tools: MS Office Suite (Excel, PowerPoint, Word, Access), Adobe Photoshop, Canva, Figma; Social media management (Instagram, Facebook, Google Business, WeChat, Xiaohongshu)
- CRM Systems: Experienced with Pabau, Altegio, and other CRM platforms
- Marketing & Content: Content creation (visual, written, photographic) with strong aesthetics; Website copywriting and SEO optimization
- Core Competencies: Leadership and staff coordination; Client relationship management & sales support; Strategic marketing initiatives
Timeline
Personal Assistant / Operations & Marketing Manager
London Beauty Clinic
11.2022 - Current
Marketing & Project Manager
Roam International Inc
03.2020 - 06.2023
Operations & Marketing Manager
Lantan Clinic
02.2020 - 11.2022
Marketing & PR Manager
Trading House Amond Ltd
06.2017 - 03.2019
Marketing Intern
Van Cleef & Arpels
07.2014 - 08.2014
King’s International Foundation - Business Management & Social Science
King’s College London
BA Honours - Liberal Studies, Media Communications
Regent’s University London
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