Eren KIRMIZI
Valencia
Summary
Results-driven, self-starter Growth Marketer with a track record of achieving a 70% revenue increase through innovative digital marketing campaigns and conversion optimization. As co-founder of INDY, possesses strong analytical and design skills, adept at leveraging market insights to craft effective strategies that align with evolving trends. Proven expertise in conducting market research and translating data into actionable business decisions, significantly enhancing product positioning and brand visibility. Recognized for exceptional problem-solving abilities and clear communication of complex concepts, fostering adaptability in dynamic environments.
Overview
2
2
years of professional experience
Work History
Growth Marketer
Toffu.co
New Jersey
05.2023 - Current
- Leading digital marketing efforts across SEM, social media ads, email automations, and retargeting, contributing to 70% revenue growth, 100% increase in visitors, and 30% overall growth.
- Specialized in comprehensive full-funnel oversight from acquisition to retention.
- Utilized AARRR frameworks to develop focused growth strategies.
- Implemented data-centric methods to enhance user targeting and boost engagement metrics.
- Conducted comprehensive SEO audits for improved website performance.
- Oversaw entire lifecycle within AARRR funnel, from initial acquisition to final retention.
- Executed digital marketing campaigns, focusing on bids, audience targeting, and creative approaches.
- Managed cross-channel strategies to optimize performance on Google, Meta, Pinterest, Reddit, and TikTok.
- Performed daily optimizations to align with defined objectives.
- Conducted assessments of different ad copy forms to achieve superior results.
- Assessed competitive landscape for strategic insights.
- Implemented analytics tracking across platforms including GA4, Shopify, and Looker Studio.
- Created and distributed routine analyses of performance across various channels.
- Established and maintained relationships with third-party tools and advertising partners.
Growth Marketer
Archade.ai
New Jersey
10.2023 - Current
- Showcased AI solutions by managing company booth at industry events.
- Managing prospecting and remarketing campaigns to nurture leads and drive conversions.
- Connected marketing events and online efforts to increase visibility and maximize attendance.
- Measured and evaluated monthly campaign results to improve marketing tactics.
- Increased acquisition of MQL and SQL by an average of 47% and ARR by 88%.
Co-Founder
Requhire
Istanbul
07.2023 - 12.2023
- Directed core marketing initiatives aimed at enhancing brand identity, strengthening market positioning, and optimizing outreach strategies.
- Conducted interviews with industry professionals to gather valuable insights and refine the company’s offerings.
- Executed strategic approaches to identify and engage critical business stakeholders.
- Developed content and marketing materials to support outreach and engagement efforts.
Co-Founder
INDY
Istanbul
09.2022 - 02.2023
- Performed in-depth analysis to evaluate market potential.
- Designed user flows and wireframes for the platform.
- Led the design of the platform’s user interface and experience.
- Developed and executed positioning strategies tailored to target audiences.
- Engaged venture capital firms through presentations of business models.
- Directed development of a system simplifying live performance processes.
Education
Master of Science - Digital Marketing
IEM Busines School
Valencia, Spain02-2025
Bachelor of Science - Advertising
Istanbul Bilgi University
Istanbul06-2024
Skills
- Digital Marketing Analytics
- Conversion Optimization
- Digital Marketing Campaigns
- Market Insights & Research
- Marketing Automations
- Funnel Management
- Design & Development
- Written communication
- Flexible and adaptable
- Analytical thinking
- Critical thinking
- Marketing metrics
Softwares
- Figma
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Notion
- Basecamp
- Slack
- Discord
- Ad Platform Analytics
- Google Ads
- Meta Ads
- Pinterest Ads
- Reddit Ads
- GA4
- Shopify Analytics
- Looker Studio
- ScreamingFrog
- Uber Suggest
Languages
Turkish
First Language
English
Advanced (C1)
C1
Spanish
Elementary (A2)
A2
References
References available upon request.
Timeline
Growth Marketer
Archade.ai
10.2023 - Current
Co-Founder
Requhire
07.2023 - 12.2023
Growth Marketer
Toffu.co
05.2023 - Current
Co-Founder
INDY
09.2022 - 02.2023
Master of Science - Digital Marketing
IEM Busines School
Bachelor of Science - Advertising
Istanbul Bilgi University
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