Enoh John-Inieke
Barcelona
Summary
Communications and marketing professional with 15+ years of experience developing strategic communications, brand, stakeholder engagement and marketing initiatives across complex commercial and customer-facing environments.
Experienced in translating complex business propositions, projects and stakeholder priorities into clear, audience-focused narratives and communications materials. Strong background in corporate and marketing communications, campaign development, digital communications, customer and investor engagement, brand management and cross-functional project coordination.
At Centenary City Abuja, led communications, marketing and customer relations activity across a major mixed-use development, working with internal teams, investors, customers, partners and other stakeholders. Delivered measurable campaign outcomes including approximately 12 million reach, 18 million impressions and 4,600 leads, while supporting commercial activity contributing approximately 25% of revenue through land and residential unit sales.
MBA in Communications & Public Relations, Cum Laude, with additional professional development in digital marketing, Salesforce administration, communications for development, gender analysis and digital inclusion. Brings a combination of communications expertise, commercial understanding and growing CRM/data capability.
Overview
3
3
Languages
1
1
Certification
15
15
years of professional experience
Work History
Senior Communications, Marketing
CENTENARY CITY
Barcelona, Spain
08.2014 - 12.2025
- Developed and coordinated corporate, stakeholder and digital communications, translating complex development and investment information into clear content for customers, investors, partners, senior management and external audiences.
- Managed digital and social media communications, including content planning, audience engagement and multimedia campaign activity.
- Supported communications and PR activity, contributing to 12 million reported reach, 18 million impressions and 4,600 leads.
- Led a six-person team and coordinated communications and information requirements across marketing, sales, customer relations and senior stakeholders.
- Produced, edited and maintained presentations, reports, campaign materials and stakeholder communications, ensuring accuracy and consistency across diverse audiences.
- Gathered and organised information from internal and external sources to support communications planning, stakeholder engagement, presentations and decision-making.
- Managed customer and prospect information in Salesforce, HubSpot, Argo, NetSuite and Mailchimp, enhancing data quality and enabling effective segmentation and communication follow-up.
- Served on a four-person team that developed the organisation's brand identity and communication guidelines, reviewing materials for consistency and alignment.
Marketing Executive
The First Group
Dubai, United Arab Emirates
06.2011 - 04.2014
- Created and refined marketing communications, presentations, and promotional materials tailored for international audiences to enhance engagement.
- Coordinated information flow between marketing, sales, and customer-facing teams, supporting campaign reporting and ensuring timely delivery of communications.
- Managed prospect and customer information through CRM systems, maintaining structured records to support segmentation, follow-up and relationship management.
Education
Master of Business Administration - Communications & PR
EU Business School
Barcelona, B01-2026
Skills
- Strategic & Corporate Communications
- Public Relations & Brand Communications
- Strategic Messaging & Narrative Development
- Stakeholder & Partner Engagement
- Investor & Customer Communications
- B2B & Audience Communications
- Campaign Strategy & Delivery
- Digital & Social Media Communications
- Content Development, Editing & Proofreading
- Brand Positioning & Governance
- Executive & Stakeholder Presentations
- Cross-functional Project Coordination
- Campaign & Impact Reporting
- CRM & Audience Data
Team Leadership
Languages
English
Proficient
C2
French
Beginner
A1
Spanish
Elementary
A2
Certification
Certified Salesforce Administrator
Digital Marketing — University of Illinois Urbana-Champaign
Timeline
Senior Communications, Marketing
CENTENARY CITY
08.2014 - 12.2025
Marketing Executive
The First Group
06.2011 - 04.2014
Master of Business Administration - Communications & PR
EU Business School