Emma Pearcy

Short term contract with the objective of transitioning back to an office environment, acquiring additional skills, and enhancing my language proficiency

• Established relationships with key decision-makers to promote growth and retention
• Evaluated scope of project requirements and developed deliverable strategies considering budgets and timelines
• Cross functional workings with procurement, suppliers and logistics which ensured smooth end to end manufacturing and delivery of client orders
• Delivered process improvement and cost saving initiatives
• Attended industry events, carried out market analysis and overview of competitor activity while driving brand awareness

Worked with a number of small start up brands to provide guidance to help navigate the complexities of specific markets, maximise potential and champion brand initiatives

• Conducted market research, devised effective strategies, and championed brand initiatives.
• Conducted market research to understand the niche, target audience, and competitors to devise effective strategies.
• Assisted in creating a unique brand identity and story that would resonate with the target market
• Collaborated on long-term plans and strategies to diversify offerings, sustain growth and adapt to new markets

Successfully directed the strategic development of a portfolio of brands across multiple territories, cultivating positive and engaging relationships with internal & external stake holders. Drove profitability and delivered exponential growth through key expansion and trading decisions coupled with operational excellence resulting in a top performing franchise group and highest global sales with LFL sales consistently up 15% year on year.

• Managed retail, commercial & marketing strategies across 7 markets with full P&L accountability
• Negotiated new terms of contract with existing brands whilst overseeing a change in the franchise business model driving profits and increasing margin
• Developed and executed growth objectives inline with brand expectations and franchise business plans opening over 40 locations and overseeing multiple refurbishments
• Identified new territory opportunities, standalone and SIS, with a 360 view of the market dynamics and competitive landscape
• Assessed and selected the product working closely with Design & Buying to adapt ranges to diversify offerings, launching regional capsule collections achieving 90% sell thru
• Oversaw forecasting and budget preparation, OTB planning, sell through and markdown strategy significantly reducing terminal sock
• Managed sales, inventory and margin through effective range planning
• Created and rolled out marketing strategy by outlining commercial objectives specific to each territory delivering measurable brand awareness and seasonal trade activities
• Set and delivered brand standards including VM and store operations ensuring brand integrity at every level, a synchronised approach and a great customer experience
• Drove cost saving initiatives and efficiencies throughout retail operations, reducing stock losses and constantly challenging existing processes
• Daily comms with brand directors and other key stakeholders as well as customers and cross functional teams building positive and engaging relationships and creating positive brand experiences
• Ensured all team members were trained, developed and informed to deliver BP's and sales targets and increased site traffic conversion rates.

• Supported in establishing a new European Liaison Division to service Nike athletes and sports marketing assets across all markets
• Worked within manufacturing matrix to ensure factory source base in Southern Europe and Northern Africa supported global sourcing requirements
• Communicated and monitored forecast needs against factory capacities, lead times and MOQ's
• Lead pricing negotiations with suppliers
• Worked with department costing managers and merchandisers to ensure target margins achieved FOB and and retail price levels
• Provided information to the design team on manufacturing technology developments that would impact product innovation
• Conducted frequent factory visits to review production and quality assurance issues
• Established strong working relationships with factory personnel and account managers
• Supported corporate responsibility initiatives and monitored labour practices by carrying out regular audits and inspections