Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Quote
Interests
AssistantManager
Eva Maria Lerones

Eva Maria Lerones

Madrid

Summary

I am a high performer IT professional with 15+ years of experience working in multinational teams within Telco and ITC.

I have extensive experience and expertise in B2B selling of UCC and Video-conferencing solutions for global organizations across all the relevant domains from account management, partner and channel management, design of solutions, managing complex tenders and RFPs, building adding value proposals and winning bids in line with customer´s needs, identifying up-selling and cross-selling opportunities to ensure business growth and customer´s loyalty using consulting skills.

In addition, I have a proven track record in managing complex projects leading geographically disperse teams of diverse profiles (technical and business) ensuring the delivery of the outcomes in time and within budget managing the risks and keeping the C-level stakeholders well informed and all the concerned teams fully focused on common project goal.

As a manager, my approach is focused on people and enabling them to become world-class. I lead my teams to work in alignment with the company core values, strategies, and targets with strong focus on value adding.

What sets me apart is my ability to build trust and strong relationships with all relevant stakeholders - be it colleagues, partners, or customers.

Throughout my professional journey, I have had the privilege of residing and working in various countries, including, Spain, Sweden, and UK. My life and business experiences in these international hubs have instilled a deep understanding of cross-cultural dynamics and the grit to thrive in unfamiliar and fiercely competitive environments.

I strongly believe that hard work is the key to success. But in business, it's also about creating and capturing value. This is the mindset I bring to all my work endeavors, ensuring a strong focus on business growth and success.

Overview

19
19
years of professional experience
3
3
Languages

Work History

Head of Presales and Bid Management

Elisa Videra
10.2020 - 04.2024
  • Hands-on manager focusing on motivating my team members to perform in line with the company targets creating value in each and every opportunity
  • Leading a geographically distributed team of technical solution architects and bid managers delivering value adding UCC solutions and complex proposals as demanded by global customers.
  • Developed and led global pricing strategies to win strategic tenders and RFPs resulting in new logos acquisition.
  • Managing the relationship with main partners and vendors (Microsoft, Cisco, Zoom, HP/Poly, Logitech).
  • Improved profitability by renegotiating purchasing prices with key distributors (TD Synnex, Ingram Micro, NCR), concentrating volumes and adding new vendors (Yealink, Lenovo) in the ecosystem.
  • Leading / implementing changes within internal sales and governance processes, speeding up decision-making, maximizing presales specialists reach and reducing customer response time.
  • Global enterprise and RFP bid presentations (including commercials and business cases).

Regional Sales Manager

Elisa Videra
10.2017 - 10.2020
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.

Client Solutions Executive

Cisco Systems, Inc.
07.2014 - 08.2017
  • Guided strategy, planning and measurement to maximize effectiveness of sales campaigns.
  • Worked with client leadership to develop solutions specifically targeting client business and marketing goals.
  • Managed, inspired, and trained team to get to heart of clients' business problems and discover potential solutions.
  • Managed conflict resolution between internal team members and external stakeholders when challenges arose during project execution stages.
  • Implemented strategies to retain existing clients and increase overall account revenues.
  • Enhanced client satisfaction by identifying their needs and providing tailored solutions.
  • Delivered presentations at industry events showcasing the company''s capabilities and value proposition, attracting interest from potential clients.
  • Acted as a liaison between clients and internal departments, ensuring consistent communication and collaboration for project success.
  • Supported Sales teams as point-of-contact for questions and concerns and assisted with high-level projects, meetings, and presentations.
  • Applied consultative approach to client relationship development, resulting in client retention rate improvement.

Business Development Manager

Cisco Systems, Inc.
Stockholm, Sweden
07.2011 - 01.2014
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Represented company and promoted products at conferences and industry events.
  • Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

Senior Project Lead

Ericsson
02.2008 - 05.2010
  • Optimized resource utilization by accurately forecasting project needs and allocating resources accordingly throughout the project lifecycle.
  • Improved overall team performance by conducting regular performance evaluations and providing constructive feedback to facilitate professional growth.
  • Updated customers and senior leaders on progress and roadblocks.
  • Collaborated with cross-functional teams to ensure seamless integration of various project components.

Service Area Manager

Ericsson
04.2005 - 02.2008
  • Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
  • Conducted training sessions to educate employees on best practices and procedures to increase profitability.
  • Continuously improved operational procedures through ongoing evaluation of existing practices, incorporating feedback from team members and adopting industry best practices.
  • Improved overall efficiency by identifying areas in need of improvement and implementing necessary changes.

Education

Bachelor of Arts - Telecommunications

Universidad De Valladolid
Valladolid, Spain

MBA - Business Management And Administration

Escuela Organización Industrial
Madrid, Spain

Certified Usability Analyst

Norman Nielsen Group Business School
London, UK

Skills

  • Teamwork and Collaboration
  • Multitasking Abilities
  • Excellent Communication
  • Customer Service
  • Problem-Solving
  • Flexible and Adaptable
  • Bid Management
  • Client Account Management
  • Analytical Thinking
  • Cross-Functional Team Leadership
  • Influencing and Negotiating

Languages

English
Bilingual or Proficient (C2)
Swedish
Intermediate (B1)
Spanish
Bilingual or Proficient (C2)

Accomplishments

  • Improved efficiency of presales team by implementing new way of working and enhancing bid management and sales processes
  • Increased number of winning global bids by reducing purchasing costs after renegotiating agreements with key global partners, vendors and selected distributors
  • Experienced in leading teams of 5 to 30 members.
  • Designed and led sales enablement program for 35+ senior account managers resulting in business growth.
  • Global enterprise presentations leading into higher customer loyalty and discovery of up-selling and cross-selling opportunities
  • Named "Account Manager of the Year" in 2020 .

Quote

Try not to become a man of success. Rather become a man of value.
Albert Einstein

Interests

Sports

Movies

Reading

Learning new things

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Eva Maria Lerones