Summary
Work History
Affiliations
Skills
Education
Sincerely,
Goals
Hobbies
Work Availability
Languages
Languages
Overview
Software
Generic
Emilia Machuca

Emilia Machuca

Summary

Corporate communications specialist with over a decade of experience from If Insurance and Rovio, including listed companies, games, tech, startups, heavy industry, NGOs, and public sector organizations. Passionate about work communities! Goal is to be a comms lead in a community that fosters meaningful connections in competitive markets.

Work History

Tech Communications Manager

If Insurance
05.2023 - 11.2023
  • Oversaw internal communications for a workforce of more than 1000 tech professionals at If Insurance in the Nordic and Baltic regions.
  • Designed and carried out initiatives and content to educate, encourage, and support tech professionals.
  • Managed special, hybrid events such as conferences, and own halls to communicate changes in company policies or procedures.

Communications Manager

Rovio Entertainment Corporation
07.2021 - 10.2022
  • In charge of all internal comms, from creating the strategy to executing it. The comms team creates and shares all content together, both externally and internally.
  • Planning and executing crisis and change communications.
  • Daily coordination between different functions and supporting and creating materials for the leadership.
  • Reviewing current comms tools, building new platforms, intranet renewal.
  • Leading a team while organising all internal events: from information and news all-hands to smaller team-building events
  • Cultivated a sense of community in mixed work settings. Culture work and values, sustainability and diversity issues.
  • Facilitated introduction of global employees to local society and culture.

People & Comms & Community Specialist

Dodreams Games Studio
12.2020 - 06.2021
  • People Management and HR to Communications and Marketing of the mobile game studio.
  • Developed and implemented external communications strategy enhancing Dodreams' appeal among gamers, industry professionals, investors, influencers, and top talent.
  • Delivered all necessary information to employees regarding their well-being and job duties.

Vice President & Co-Founder

We in Games Finland NGO
02.2019 - 05.2021
  • Founded WigFi, an NGO focused on DE&I matters in the game industry.
  • Led research, trained studios, managed projects, coordinated with stakeholders, secured funding, and streamlined business operations.

Community Manager

Pockethunt Startup
03.2019 - 11.2020
  • Built and managed tech recruiting communities for digital talents and employers. Led team in marketing, user acquisition, and communications.
  • Developed marketing plans for campaigns and promotions and maintained relationships with influencers in the industry.
  • Developed and implemented strategies to increase community engagement, brand awareness and engagement.

Communications & Community Manager Roles

TECH & GAME COMPANIES & STARTUPS & NGOs
Helsinki
01.2015 - 12.2018
  • Gained expertise in agile methodologies within dynamic business environments.
  • Gained vast knowledge in creating and implementing marketing and communications strategies.
  • Developed PR and media relations content using digital marketing tools.
  • Helped HR by creating internal comms tools, onboarding materials, and building internal close-knit communities.
  • Organised huge amounts of both large and small events.
  • Facilitated professional growth, helping team members become domain experts.
  • Mastered building diverse teams. Diverse teams, bigger business!
  • Supervised a team, developing delegation skills and motivation techniques.
  • Identified and defined various target audiences, including key industry professionals, clients, media and talent.
  • Employer Branding strategies and activities and finding, supporting and training company ambassadors.

Affiliations

  • Co-Founder and Vice President (2018 – 2021) of WE IN GAMES FINLAND ry: Focused on promoting diversity, equity, and inclusion (DE&I) in the gaming sector
  • Event Organizer, OMPELUSEURA (2016): Member of the organizing team for a women's work-life festival with 500 attendees
  • Head of Communications, DISOBEY.FI, Head of Communications, (2015 – 2018); Volunteer Events Coordinator, (2015 – :) Managed communications, community engagement, and event organization for a hacker culture organization
  • Young European Federalists (JEF-Europe), Brussels, Vice President (2011 – 2013): Led the growth and internal cohesion of over 30 national sections and 30,000 members

Skills

  • Multimedia content
  • Analytics reporting
  • SEO project management
  • Web content management
  • CRM software
  • Website renewals
  • CSR communications
  • Multi-phase project management
  • IT, JIRA project management
  • Agile methodologies proficiency
  • Podcast and video production
  • Streamed hybrid events production
  • UX and UI understanding
  • Proficient in HTML
  • Adobe tools, Canva, Figma, Sketch

Education

Master of Social Sciences - Political Science, International Relations, EU

University of Turku
12-2012

Cybersecurity Essentials - Cyber Security

Women4Cyber Finland
06-2024

HR Expert - Human Resources Training

Aalto Pro
Finland
06-2021

Google Marketing Pro - Marketing

Saranen
03-2017

Entremill -Coaching - Career Coaching

Aalto University
05-2014

Erasmus Studies - European Studies

Université Paris 13: Science Politique
Paris, France
02-2009

Hospitality Management - Tourism and Travel Management

Haaga-Helia University of Applied Sciences
06-2006

Sincerely,

Emilia Machuca

Goals

  • Working in Diverse & Dynamic Work Environments
  • Become an International Comms Lead
  • Grow in Sustainable Business and Technological Advancement

Hobbies

My hobbies include voluntary work, running, reformer pilates, video games, and introducing Finnish oddities to my expat friends.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

  • Finnish 5/5
  • French 5/5
  • English 5/5
  • Spanish 4/5
  • Swedish 3/5

Languages

French
Native language
English
Proficient (C2)
C2
Finnish
Proficient (C2)
C2
Spanish
Upper Intermediate (B2)
B2
Swedish
Intermediate (B1)
B1

Overview

9
9
years of professional experience

Software

Adobe Creative Suite

CMS

HTML

Figma

Canva

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Emilia Machuca