Elsa Alguacil Alonso
Madrid
Summary
Accomplished Key account manager with over 8 years of experience in planning, executing, and closing deals that deliver significant client value while achieving company financial goals. Specializes in developing and maintaining relationships with key accounts to ensure customer satisfaction and loyalty. Passionate about SaaS and technology.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Key Account Manager Luxury
Catawiki
Madrid ( Remote)
06.2022 - Current
- Managing a portfolio of 40 key accounts, generating €12 million in annual revenue, with a recent YoY growth of 24%.
- Developing a deep understanding of sellers' needs and educating them on key performance indicators (KPIs) such as reserve price optimization and adherence to quality guidelines.
- Establishing strong client relationships through regular communication and follow-up activities.
- Conducting regular business reviews (QBRs), focusing on main KPIs, and translating insights into relevant data and actions.
- Negotiating contracts that balance customer requirements with business objectives.
- Addressing client questions and resolving complaints related to products, services, and accounts.
- Translating new opportunities into commercial actions to drive innovation.
Account manager & Business Developer
Catawiki
Amsterdam
09.2020 - 06.2022
- Develop account plans and strategies and execute on them to retain and increase revenue and market share within Luxury Iberia accounts for the categories of : Watches, Fashion, Wine, Jewellery..
- Be an advocate for Catawiki business, help the company to understand their demands/needs.
- Understand client needs and identify new business opportunities within Luxury portfolio.
- Generated leads through cold calling activities.
- Analyzed client data and identified opportunities for growth.
International Publishing & Account Manager
Zoomin.tv
Amsterdam
06.2019 - 08.2020
- Built and developed relationships with major partners such as AOL, Microsoft, Dailymotion, and Yahoo!
- Maintained the Twinfield financial system, including invoice control and payment tracking.
- Reported content-sales revenue using CRM (Salesforce)
International Publisher & Content Manager
Zoomin.tv
Amsterdam
11.2017 - 05.2019
- Monitored and analyzed advertising campaigns, driving growth in customer relationships through revenue share (DFP system).
- Supervised and expanded an international publisher network, organized and implemented monitoring plans for publishers, and enhanced customer relationships.
- Collaborated with sales, advertising, and finance departments, and reported total profits from content sales.
Branded Content & Branded Entertainment Manager
Zoomin.tv
Amsterdam
07.2017 - 11.2017
Customer Happiness Specialist
Pastbook
Amsterdam
04.2016 - 12.2016
Customer Service Manager
Distribuciones DLC
Salamanca
09.2014 - 06.2015
Education
Advertising & Public Relations -
Universidad Pontificia
05.2014
Skills
- Account Management
- Data-driven decision-making
- Territory Management
- Excellent Communication
- Contract Negotiation
- Problem Solving
- Client Relationship Building
Languages
- Spanish, Native Speaker
- English, C1
- Italian, B1
Certification
- Achieving Commercial Success Track Program 2021 (Lepaya)
- Social Media Managment 2019 (Hubspot Academy)
- Content Marketing Strategy 2019 (Hubspot Academy)
- Search Engine Optimization 2019 (Hubspot Academy)
- DoubleClick for Publishers 2018 (Google Publisher University)
Timeline
Key Account Manager Luxury
Catawiki
06.2022 - Current
Account manager & Business Developer
Catawiki
09.2020 - 06.2022
International Publishing & Account Manager
Zoomin.tv
06.2019 - 08.2020
International Publisher & Content Manager
Zoomin.tv
11.2017 - 05.2019
Branded Content & Branded Entertainment Manager
Zoomin.tv
07.2017 - 11.2017
Customer Happiness Specialist
Pastbook
04.2016 - 12.2016
Customer Service Manager
Distribuciones DLC
09.2014 - 06.2015
Advertising & Public Relations -
Universidad Pontificia
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