Elmira Pertsovskaya

• Fully organized company presence at the industry global exhibitions/summits, including stand design and construction, team support, merch supply, content production and sponsorship collaboration, such as SBC, SiGMA, Clarion etc.
• Enhanced company reputation by building strong relationships with PR agencies and media to create and distribute press releases, team experts involvement to industry Q&As and round tables, summits and conferences.
• Oversee cultivated brand awareness by engaging to main industry Awards, such as EGR, SBC, WiG, MiGEA, SiGMA and others.
  In 2023 BETBY was recognised as the Best Mobile Sportsbook Provider, Best Online Sportsbetting Supplier of the Year , Diverse and Inclusive Team and etc.
• Managed editorial calendars and rescheduled PR events and meetings.
• Optimized website design and content, driving higher traffic numbers from target audience members - betby.com
• Worked with multimedia partners to assist with brand video and product explainers, coordinated photo assignments for digital properties, newsletters and media outreach.
• Collaborated with other departments to develop integrated branding and public relations strategies, cultivated strong corporate image and identity with clear branding.
• Managed crisis communications situations, effectively mitigating potential negative impacts on the organization.
• Implemented social media strategies to enhance online presence and engage target audiences.
• Coordinated HR-brand area dedicated to support team inclusion by initiatives sponsorship and philanthropy.

Joined the Team as an Outdoor Advertising Controller, but in 6 months was promoted to Team Lead Financial controller of TV media due to strong involvement to the process and business loyalty, collaborating and trustworthy to the management.

• Influenced positive change within the organization through strategic thinking, innovation, problem-solving abilities, and consistent leadership style.
• Improved financial reporting accuracy by streamlining processes and implementing efficient financial controls.
• Oversaw all aspects of the month-end close process, ensuring timely completion of accurate financial statements for executive review.
• Maintained strong relationships with external auditors, facilitating smooth annual audit processes and addressing any concerns promptly.

• Assisted team members with complex tasks, contributing to overall project success and timely completion.
• Supported cross-functional teams by providing accurate and timely information from processed documents for decision-making purposes.
• Contributed to the development of a user-friendly internal database for efficient storage and retrieval of processed documents.