Elina Krutaine
Madrid
Summary
Senior HR team leader with over 15 years of experience in international HR operations, services, and business development in the tech and retail industries.
Skilled in building and scaling HR service infrastructure to support business development and international expansion. Proven track record in establishing full-scope HR services across new markets, including the US, Canada, and Europe. Experienced in hiring and managing local teams to ensure success in new markets. Expertise in market research and entering new markets, as well as HR process development, improvements, maintenance, and internal HR auditing to enhance company HR performance.
Thrives in fast-paced, global, and fast-growing tech companies, utilizing excellent prioritization, streamlining, and optimization skills.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Head of HR Excellence and New Markets
Evolution Gaming
04.2024 - Current
- Building HR Infrastructure and Services in new markets to support international expansion and ensure functionality of HR Department
- Maintaining current knowledge of industry regulations and legislation to amend policies and promote compliance.
- Working with managers to achieve compliance with organizational policies, providing clarifying information and recommending necessary changes.
- Identifying and implemented appropriate strategies to increase employee satisfaction and retention.
- Scaling HR Operations in exiting markets to ensure operational excellence including workforce planning and management
- Developing, improving and unifying processes for compliance monitoring to meet HR obligations and best practices globally
- Managing internal audit programs to assess and uphold ethical and regulatory standards
- Managing HR Excellence and Compliance unit to obey local and regional regulations
- Leading the Global Mobility program and overseeing senior talent relocation
- Responsible for the team of 8 professionals, both specialists and leads
- Performing as an Interim HR Manager for location in need
HR Compliance and Mobility Manager
Evolution Gaming
08.2019 - 03.2024
- Ensured HR compliance and government regulations across all existing and new jurisdictions
- Developed core HR Services in the new markets, including HR compliance, Employee Relations (ER) and Compensation & Benefits (C&B), Talent Acquisition (TA)
- In cooperation with Key stakeholder asses the business needs and set the direction for HR Service offer strengthening
- Established processes for monitoring compliance with HR obligations and regulations
- Conducted HR Internal Audits, leading to improved HR performance metrics
- Developed Global Mobility program that reduced average assignment processing time by 20%
- Leading a high performing team of seven professionals
HR Business Partner
Evolution Gaming
09.2017 - 07.2019
- Provided HR support to key business stakeholders in Europe and North America
- Oversaw complex HR projects across various functions and departments
- Lead the recruitment of key talent and management teams in the US and Canada
- Served as an internal trainer on Management Essentials and other key programs
- Prepared the reports of various HR metrics to the stakeholders and Senior Management
Team Project Manager
Evolution Gaming
12.2016 - 08.2017
- Implemented a new floor operation structure that saved 20% of human capital resources
- Introduced procedural and structural changes, along with new policies, to improve operational efficiency
Co-Owner
Big Bad Bagels
10.2014 - 04.2017
- Co-founded the company and helped it achieve break-even within 18 months of operation
- Recruited and developed a team of 25 people to support company goals
Store Manager
Rautakesko
11.2008 - 12.2012
- Managed all aspects of store operations, ensuring efficiency and effectiveness
- Directed the recruitment, planning and training of new employees and current staff
- Oversaw the annual budget, forecasting and execution processes
- Achieved company targets by reducing headcount by 25% while increasing revenue by 15%
- Supervised a team of 140 employees, ensuring alignment with company objectives
HR Specialist
Rautakesko
10.2006 - 10.2008
- Manage company employee records to ensure accurate and compliant documentation
- Served as the appointed person for Occupational Health and Safety
- Coordinated internal team events and projects during new store openings
Education
MBA - Business Innovation
Bank University
Riga, Latvia01-2022
Master’s degree -
RISEBA University
09.2007
Bachelor’s degree - Sociology and Social Psychology
Riga Stradins University
07.2004
Skills
- Team Leadership Experience
- Organizational Management
- Diversity Awareness
- Compliance Management
- Interdepartmental Cooperation
- Staffing and Onboarding
- Strategic Critical Thinking
- Process Improvement Strategies
- Organizational development
- Workforce Engagement
Languages
Latvian
English
Russian
Spanish
Extra-Curricular Activities
Member in “Women in Tech Spain”
Internal trainer and coach at Evolution Gaming
Hobbies and Interests
Hiking
Personal growth literature
New languages
Certification
Workplace Coaching
HR Risk Management
Project Management
Timeline
Head of HR Excellence and New Markets
Evolution Gaming
04.2024 - Current
HR Compliance and Mobility Manager
Evolution Gaming
08.2019 - 03.2024
HR Business Partner
Evolution Gaming
09.2017 - 07.2019
Team Project Manager
Evolution Gaming
12.2016 - 08.2017
Co-Owner
Big Bad Bagels
10.2014 - 04.2017
Store Manager
Rautakesko
11.2008 - 12.2012
HR Specialist
Rautakesko
10.2006 - 10.2008
Bachelor’s degree - Sociology and Social Psychology
Riga Stradins University
MBA - Business Innovation
Bank University
Master’s degree -
RISEBA University
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