Summary
Overview
Work History
Education
Timeline
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Eli Bordun

Barcelona

Summary

I’ve been in the blockchain space with a traditional background in sales and business development since 2017. Firstly, serving as a Sales Team Lead at Ambisafe, providing A to Z support for tokenization projects and now serving as a Director of Media Sales at Bitcoin.com (7 million in sales in 2020 / 2024) with the biggest brands in the industry, increasing their global presence.

Overview

7
7
years of professional experience

Work History

Head of Media Sales

Bitcoin.com
01.2020 - Current
  • Running the media sales at the top-3 world's media platform - Bitcoin.com News
  • 7 million closed in sales
  • 15x increase in media sales since January 2020 with growth year to year
  • Launched outbound team and onboarded major brands as Binance, Avalanche, Kucoin, eToro, Ledger, Nexo, DapperLabs, Bybit, BitPay, Unstoppable Domains.
  • Restructured media offerings by creating media packages which led to a 40% increase in average deal size
  • Working closely with the marketing team on services delivery

Sales Team Lead

Ambisafe
03.2018 - 12.2020
  • Tokenization / Solidity Development / Storage / Custody / KYC/AML (on chain) / Decentralized exchange trading
  • Closed deals with a total worth of $500,000 in revenue for the company from new accounts.
  • Providing A to Z support to the clients from the white paper writing up to secondary listings
  • Worked closely with existing customers and maintained re-occurring sales
  • Launched an outbound sales team which led to an increase in the number of appointments scheduled by 30%
  • Developed BDR Playbook, other sales guides, and presentations used as the primary source of knowledge for the newcomers.

Sales Team Lead

bpmonline.com
05.2017 - 06.2018
  • Launched the outbound sales department, build up the processes from scratch, including metrics and personal mentorship of a team of 7 BDR's which resulted in a 40% increase in meetings scheduled
  • Generated +900 BANT qualified leads in North America, APAC, and Australia regions.
  • Lead Gen Cup Winner - April 2018

Education

MBA - International Business

European University
Geneve, Switzerland
01-2016

Timeline

Head of Media Sales

Bitcoin.com
01.2020 - Current

Sales Team Lead

Ambisafe
03.2018 - 12.2020

Sales Team Lead

bpmonline.com
05.2017 - 06.2018

MBA - International Business

European University

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