Elena Sagredo Espallargas

As a Business Marketing Partner, I am responsible for enhancing the company brand narrative and positioning within the business consulting sector. I lead the design and implementation of marketing and communication strategies that promote the generation of leads, coordinating a marketing team to achieve this purpose. With the entire team, we developed communication plans to ensure consistent messaging across all channels of communication. Some job responsibilities refer to:

• Coordinated meetings between external partners to discuss project plans or other topics, to facilitate communication.
• Organized corporate events such as conferences or workshops aimed at increasing brand awareness.
• Implemented campaigns and promotions to help with developing services.
• Created content for various media including press releases, website copy, newsletters, brochures, and email campaigns.
• Developed social media marketing strategies to help brand company and increase sales.
• Oversaw the company's marketing budget and the company's brand management, ensuring consistent messaging and visual identity across all communication channels.
• Provided guidance on branding standards for internal teams to ensure consistency across all platforms.

As part of the marketing team, I develop, together with the director, the company's corporate marketing and communication plan, aligned with the business objectives for each sector.

Master's degree from Francisco de Vitoria University. I teach.

• Multimedia Journalism Workshop (2017-2018 and 2018-2019 courses)
• Tracking on Google (2014-2015 and 2015-2016 courses)

Lead the marketing team with these functions:

• Online marketing strategies for Spain and Portugal.
• Supervision and execution of client communication projects.
• Website and blog promotion.
• Corporate emailing and database management.
• Organization and creation of corporate events.
• Content management and SEO.
• Media, contact with journalists, writing press releases…
• Coordination with different agencies and suppliers.
• Led SEO efforts, including keyword research, content strategy, and link-building to improve organic search rankings.
• Established relationships with key stakeholders in order to facilitate collaboration between departments within the organization.

• Proofed copy to detect and correct errors in spelling, punctuation and syntax.
• Participated in brainstorming sessions with other editors or writers regarding potential story ideas.
• Conferred with authors regarding changes in content, style or publication.
• Provided guidance on writing style, grammar, punctuation, spelling, usage and other aspects of copywriting.
• Attended conferences or workshops related to publishing industry trends.
• Conducted regular performance evaluations for editorial staff members based on quality of work produced.
• Assigned topics, events and stories to individual writers or reporters for coverage.
• Managed development, editing and publishing of editorial content created for articles, blogs, audio interviews and video features.

Support Communication Consulting with different companies.

• Wrote press releases or other media communications to promote clients.

Support for communication consulting with various medical and cosmetic surgery companies.

• Collaborated with graphic design and marketing teams to devise effective branding strategies.

Global management of digital channels with diverse themes and different audiences.

• Managed email marketing campaigns from conception to execution.
• Built relationships with bloggers and traditional media to increase positive brand awareness in community.
• Created and maintained a content calendar to ensure timely publication of blog posts, social media updates, and promotional materials.
• Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
• Developed event plans, timelines and budgets.

• Writing and narrating news and reports in TV, radios and newspaper