ELENA G. TEIJÓN
MARKETING MANAGER
Madrid,MD
Summary
Marketing leader with proven history of implementing strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
8
8
Certifications
3
3
Languages
Work History
MARKETING AND COMMUNICATIONS MANAGER
Astara (Astara Connect)
Madrid
04.2021 - Current
- Lead definition and execution of marketing strategy and roadmap, collaborating with business team and achieving goals over 10% .
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Create multi-format content strategies and communications based on conversion funnel and customer's life cycle. Create marketing materials designed to drive campaigns.
- Lead design and implementation of educational programs and platforms to maximize product adoption.
- Plan budget and manage spend on marketing and communication initiatives.
- Analyze customer insights, market analysis, best practices and historical data to adjust and enhance campaigns. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies. Developed insights on marketing campaigns to assess performance against goals.
- Collaborate with product and tech team to advocate for best customer experience and aligned brand usage.
- Cooperate with other areas of company in order give media exposition to their key messages and projects.
- Design and launch press releases and corporate communications.
- Analyze and hire experienced agencies to complete projects on time and within budget requirements.
SENIOR MARKETING SPECIALIST
Astara (Subaru & SsangYong)
Madrid
02.2019 - 04.2021
- CRM & online lead generation campaigns direction, managing 120k budget. Updated customer database and generated lists and counts for direct marketing projects.
- Liaise and assemble creative teams, agencies and technical staff to come up with branding ideas, content designs, promotional materials and advertising campaigns. Wrote engaging and successful copy. Developed technical and non-technical marketing presentations and public relations campaigns.
- Manage intern education.
- Design and execution of meaningful online and offline events (sports sponsorships, Motor Shows or corporate meetings), tracking expenses to maintain budget (300k).
- Enhance performance reports of marketing campaigns, pioneering report design and data sources. Assembling market research projects powered by Kantar.
- Store image and communication material assembling, enhancing customer experience.
- Support and assemble cross-team projects: ATL communication, online store, product launches and brand ambassadors.
MARKETING SPECIALIST
Henry Schein
Madrid
01.2017 - 02.2019
- Definition, execution and control Portugal's Marketing Plan, optimizing 120k budget. Objectives improved by 15% avg.
- Product portfolio management, enhancing sales growth up to 21% (market rate: 14%) by defining go-to-market plan to get assigned sales goals, from supplier negotiations to set product, price and promotion strategy.
- Congress and internal events management, tracking expenses to maintain budget.
- Cross-team collaboration to design and launch print and digital communication materials, maintaining inventory of marketing assets.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Create and conduct analytics reporting to extract key insights, budget deviations or lead generation results, establishing metrics and KPI's for success.
JUNIOR MARKETING SPECIALIST
Adolfo Dominguez
Madrid
04.2014 - 09.2016
- Corporate packaging direction: daily operations, 600k purchase budget management (optimizing it by 16%), and new developments design.
- Pioneered and directed benchmark analysis that enhanced price and product corporate strategies, coordinating 5 members team .
- Budget control direction. Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Cross-team projects assembling: market research, co-branding actions, CRM & press activities, internal training.
- Managed team of assistants, overseeing hiring, training and professional growth of employees.
- Developed team communications and information for meetings. Created plans and communicated deadlines to complete projects on time.
Education
Some College (No Degree) - E-commerce
ISDI
Madrid, Spain 05.2022 - 07.2022
Some College (No Degree) - Digital Marketing
ICEMD
Madrid, Spain 11.2018 - 04.2019
Master of Science - Marketing And Sales Management
ESIC
Madrid, Spain 10.2017 - 09.2018
Master of Science - Marketing
MSMK
Madrid, Spain 09.2013 - 06.2014
BBA - Business Management
Universidad De Leon
Leon, Spain 09.2008 - 06.2012
Skills
A/B testing
Competitive intelligence
Data analytics
E-mail marketing
Events management
Google - FB - LinkedIn Ads
Graphic design
Marketing automation
Marketing planification
Content creation
SEO
SQL
Buffer
Excel - Power BI
Github
Google Analytics - Data Studio - Tag Manager
Integromat - Zapier
Invision - Sketch
Livestorm
LogRocket - Hotjar
Mailchimp
Notion - Trello - Miro
Prismic - Wordpress
Salesforce - Hubspot
SAP
Semrush - Ubbersuggest - WooRank
SimilarWeb
Survio
Certification
SEO foundations (Semrush)
Hobbies
Skiing
Cooking
Reading
Gardening
DIY
Timeline
SEO foundations (Semrush)
06-2022
Content marketing foundations (Semrush)
06-2022
Technical SEO and SEO On Page (Semrush)
06-2022
Content Marketing Toolkit (Semrush)
06-2022
Some College (No Degree) - E-commerce
ISDI
05.2022 - 07.2022
Data Studio (Google)
05-2022
Inbound Marketing (Hubspot)
04-2022
Google Analytics (Google)
02-2022
MARKETING AND COMMUNICATIONS MANAGER
Astara (Astara Connect)
04.2021 - Current
SENIOR MARKETING SPECIALIST
Astara (Subaru & SsangYong)
02.2019 - 04.2021
Some College (No Degree) - Digital Marketing
ICEMD
11.2018 - 04.2019
MARKETING SPECIALIST
Henry Schein
01.2017 - 02.2019
Management and Leadership (BTEC)
09-2014
JUNIOR MARKETING SPECIALIST
Adolfo Dominguez
04.2014 - 09.2016
Master of Science - Marketing
MSMK
09.2013 - 06.2014
BBA - Business Management
Universidad De Leon
09.2008 - 06.2012
Master of Science - Marketing And Sales Management
ESIC
10.2017 - 09.2018