Edel Gayoso
Summary
High-energy Store Manager bringing extensive experience in retail settings. Set and enforced consistent standards to maintain staff satisfaction and meet performance targets. Dynamic relationship-builder with organized nature and sound judgment focused on maximizing team efficiency. Results-driven retail management professional determined to exceed company sales goals. Successful at leveraging financial and marketing education to make smart purchasing and merchandising decisions. Forward-thinking in addressing and resolving concerns, optimizing policies and engaging with customers to promote loyalty and drive sales.
Overview
10
10
years of professional experience
Work History
Store Director
BULGARI
02.2019 - Current
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Devised processes to boost long-term business success and increase profit levels.
- Identified current and future trends that appeal to clients.
- Boosted revenue €7M by developing and deploying strategies to effectively improve operations.
- Reported to district manager regarding store and staff issues, financial goals and sales.
- Managed team of 7 floor staff.
- Be ambassador of the brand by promoting its values and ambitions within the market place
Area Manager
Michael Kors
04.2017 - 12.2018
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
- Transformed underperforming teams into productive, profitable teams.
- Resolved conflicts promptly to promote positive environment for customers.
- Constantly nurturing relationships with clients, in store and the region implementing client database.
- Address clients concerns/ disputes assuring client satisfaction is restored.
- Constantly coach the Store Manager on how to deliver an unique and memorable shopping experience(customer focus, storytelling, selling skills and attitude)
- Directed workforce planning, customer retention and customer service management for multiple locations.
- Supervised 4 location managers and managed around 40 assets, maintaining contractual, compliance and reporting requirements for all areas and assets.
- Oversaw budget planning, strategy development, community outreach for organization.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Built positive and productive relationships with store and field leadership.
- Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
- Coordinated with other district managers to actualize performance improvement strategies.
Store Director
Michael Kors
02.2013 - 12.2018
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Evaluated suppliers to maintain cost controls and improve operations.
- Setting standards and objectives sales target.
- Strategic mindset with ensure compliance with company´s policies and operational guidelines.
- Deliver profit expectations by exceeding KPi's.Responsible for hiring and developing the best talent to meet business requirements.
- Providing teams with a stimulating and supportive environment.
- Excellent organizational and leadership abilities. Review store performance and effectiveness regularly.
- Report on senior executives on progress and issues. Upcoming trends in the Marketplace and other changes to the external environment.
- Mentor of creating a genuine experience to customers. Setting the right staffing numbers across the stores (Payroll) and the impact of expenses, taking action when needed.
Sales Assistant
Emporio Armani
03.2013 - 07.2013
- Helped customers locate products and checked store system for merchandise at other sites.
- Established rapport with customers using active listening and interpersonal skills.
- Fielded customer questions to share information about products, availability, and pricing.
- Researched new clients for sales team, inputting contact information into Salesforce.
- Listened to customer needs and desires to identify and recommend optimal products.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
Education
Master of Arts - Language Philology
University of Havana
Havana06.2004
Skills
- Retail Merchandise Quality Standards
- Team Leadership
- Outstanding Communication Skills
- Work Planning and Prioritization
- Retail Management
- Customer Service
- Mentoring
- Culture Development
- Inventory Management
- Employee Motivation
- Policies and Procedures
- Leadership
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Italian
Intermediate (B1)
French
Beginner (A1)
Timeline
Store Director
BULGARI
02.2019 - Current
Area Manager
Michael Kors
04.2017 - 12.2018
Sales Assistant
Emporio Armani
03.2013 - 07.2013
Store Director
Michael Kors
02.2013 - 12.2018
Master of Arts - Language Philology
University of Havana
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