Dr. Manel Chikh

• MyBubbleHealth’s mission is to use bio-engineering, digital technology and medical know how, to improve new-borns health monitoring and management and well-being while empowering their parents and care givers
• It aims to use state of the art artificial intelligence, engineering, and deep technology to develop a unique set of tools to monitor health, prevent serious illnesses, ensuring an effective tailored follow-up by healthcare professionals and reinforcing the connection with parents and family
• In October 2022 won the X-Novation competition at Ecole Polytechnique while in 2021 it was awarded an innovative solutions prize by Innov'Up BPI and recognized by French Tech and Capdigital e-health highly selective groups.
• The product has reached MVP, but has further development required for its Hub Interface and is currently being incubated/accelerated by Ecole Polytechnique who have invested in an equity stake
• Conceived the core technology and managed its physical development to MVP;
• Building the commercialization/exploitation roadmap and associated Action and Business Plan;
• Financial planning, Pitching, and securing required investment, and
• Promoting awareness, winning entrepreneurial competitions, and dealing with media.

• Healthcare Sector General Management Team &, Duties:
• This EU-Funded, Private Sector Development Project aimed at diversifying Lebanon’s productive sector, improving supported Lebanese exemplar companies from the Healthcare, Agri-food, and ICT/Creative Sectors in innovating, improving competitiveness an internationalisation
• I led the three-expert team, in supporting, large, and SME companies delivering a holistic support methodology in strategic planning and implementation
• I also supported a number of high potential start-ups
• Conduct in-depth diagnostics and analysis of target companies’ operations, competitive position, and international potential
• Support management in developing strategic growth/scaling action plans and associated resource requirements
• Assisting them in the implementation of these plans, and
• Building international networks and commercial connections.

• Zaphyr is the first company I established, which is an oncology & pharmaceutical licensing entity making highly-specialised, high-quality medicine, available to patients with cancer and rare chronic diseases in the Middle East and Africa (MEA) region
• Supports licencing of European pharmaceuticals to Middle East and African countries, generics companies, to produce, locally, chronic disease treatments
• Deliver management support and training to empower MEA Pharmaceuticals companies through providing a strategic plan for product portfolio selection, the products dossiers and API as well the technology transfer support;

• Established and provide board direction to this start-up which is creating a platform to facilitate the delivery of online pharmaceutical and medical advice online
• Strategic management and advisory in the delivery of innovative health services,
• Development of services in providing personalised access to pharmaceutical and medical advice

• Responsible for the creation of two programmes the Entrepreneurship & Global Healthcare Business (awarded 2nd place as Best Pharmaceutical Marketing Degree in France).
• Establish and designed the two programmes, building the curricula and content
• Teaching 33 selected pharmacy business students per semester, creating, and assessing, assignments, examinations, and overall grades;
• Mentor and support students in their dissertations and occasionally start-ups.

I worked in various capacities for Amgen in France and Switzerland

Job Title: European & Marketing Sales Director (0ct 2012 – Sept 2013) AMGEN Switzerland, International Headquarter (Switzerland) – Bone Franchise & Amgen Devices

Duties:

- Lead the European cross-functional teams and countries marketing teams to achieve Prolia sales objective

- Lead the global launch of Amgen new devices for 3 brands and 30 countries:

- Develop the strategic plan with Amgen global and regional VPs

- Manage cross-functional global, regional, and country teams to execute the operational plan.

Job Title: International Marketing Director (Jul 2010 – Oct 2012) Amgen Switzerland Bone & New products, Franchise with GSK

Duties:

- Launch of the Amgen-GSK new therapy in secondary and primary care (new therapeutic area for Amgen)

- Develop the international region brand plan as well review the countries bran plans and budget submissions.

- Responsible of the international tactical and operational plan.

- Develop and deploy Prolia message platform and story flow with the Global and country team

- Lead Amgen and GSK presence, promotion, and investment in the most important international congresses for Prolia.

- Ensure total and consistent coordination with GSK headquarter commercial teamsork successfully with cross-functional colleagues in all relevant departments across the Amgen international and country organisation

- Lead all countries marketing teams from Amgen and GSK

- Participate actively in budget building and follow-up

Job Title: Group Line Manager - Oncology & Haematology (Aug 2008 – Jul 2010) AMGEN France,

Duties:

- Management of 3 brands and 6 team members

- New position created reporting to BU manager

- Brand sales: 250 million $ sales (first product portfolio of Amgen)

- Recruit and manage a team of 6 colleagues (Senior and junior product managers)

- Establish and maintain the strategic direction

- Establish sales and profit objectives

- Provide financial analysis to conceive plans and implement tactical programs and activities

- Build momentum and mobilize appropriate resources to support innovative marketing programmes

- Work successfully with cross-functional colleagues in all relevant departments across the organization

- Develop and maintain relationships with key opinion leaders, key customers and professional organizations

- Launch a new therapeutic class with a new orphan drug: 1st platelet growth factor

- Build a specific strategy and tactic plan with a new targeted physician for Amgen

- Active role in the international organization:

- Build the strategy and tactic plan in collaboration with the international headquarter

- Share best marketing practices at a regular basis

Job Title: Senior Marketing Manager - Oncology & Haematology (Oct 2007 – Jul 2008) AMGEN France,

Duties:

- Management of two brands and three team members

- Build the strategy and tactical plan to enhance Neulasta sales and market share in a strong competitive environment

- Maintain Neupogen sales and position in a changing environment with the penetration of biosimilars

- Drive the overall campaign and promotional tools for the 2 products

- Work successfully with the international team

- Create motivation and build strong relationship with the district managers and the sales representative

- Recruit and manage a team of three colleagues (junior product managers)

Job Title: Brand Manager - Oncology & Haematology, (Apr 2006 - Oct 2007)

Duties:

- Work on Neulasta operational plan

- Perform functional promotional communication tasks, develop tools and programs to multiple audiences, including sales force communications, physician and other healthcare professionals’ strategies and tactics

Job Title: Sales Representative – Oncology (Apr 2004 – April 2006

Duties:

Responsible for leading the sales operation for Oncology built up annual sales to €3m in 2006 built sales position from the 21st place (of 30) in 2004 to the 5th place in 2006 and converted the IGR (Institut Gustave Roussy) into the 3rd largest Cancer treatment Hospital in France.

- Leading sales operations – Breast and lung cancer

- Responsible of the sales of 2 products (Arimidex and Iressa)

- The sector in France represented 150 oncologists, surgeons, and pharmacists

Job Title: Junior Product Manager Prostate Cancer (May 2003 – Apr 2004),

Duties:

- Leading sales operations

- Convert the products (Casodex and Zoladex) strategy and tactic plan into an operational plan

- Leading sales operations - Primary care and OTC markets

- Business analysis and Marketing

Improve the market research and competitive intelligence internal platforms to prepare the launch of GSK blockbuster "Seretide"

Deliver the operational tools for the OTC cosmetology line