Dmytro Lysov

Development and Implementation of Growth Strategies for the Company : Experience in devising and successfully executing strategies aimed at increasing profits, strengthening market position, and expanding the business up to 40-50% year to year.

• Leadership in Crisis Situations : Effective leadership and strategic decision-making during periods of change and crisis (including War period and global crisis), ensuring organizational stability and resilience.
• Change Management and Innovation : Successful transformation of organizations in flat mobile company, implementing innovations in IT programs and improvements to enhance operational efficiency.
• Formation and Development of High-Performance Teams : Building strong, motivated teams dedicated to achieving strategic company objectives and fostering collective success.
• Strategic Partnerships and Stakeholder Relations : Establishing strategic partnerships with key clients such as: biggest DIY markets,Building companies, Government companies, Dealers chains and etc.; Product partners as Bosch, Makita, Husqvarna and 300 more brands and investors to fortify the company's market position.
• Risk Analysis and Management : Risk analysis and development of strategies to mitigate risks, ensuring business sustainability and minimizing potential threats.
• Strengthening Corporate Culture and Values : Promoting corporate values, employee loyalty, and fostering a positive organizational culture.
• Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
• Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
• Identified new revenue generation opportunities to maximize bottom-line profitability.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Developed innovative sales and marketing strategies to facilitate business expansion.

• Managed daily operations with European and China factories to achieve stable production, logistic and marketing chain's.
• Managed inventory and receiving operations to maintain optimal stock levels and meet expected demands.
• Motivated associates to consistently deliver effective selling behaviors through coaching and recognition.
• Partnered with merchandising team to plan and execute floor moves, merchandise placement, and overall sales set-up.
• Worked actively with management team to create daily and weekly sales plans based on weekly sales trends.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Optimized operational processes using analytics tools to address client-specific metrics.
• Oversaw supply chain functions to verify inventory levels and budget adherence.
• Presented production ideas and determined creative scenarios for production and delivery.
• Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
• Developed project budgets and managed production costs.
• Created and enforced department policies, procedures and standards to establish productivity and quality.
• Performed statistical analyses to gather data for operational and forecast team needs.
• Prepared annual budgets with controls to prevent overages.
• Successfully drove new product lines to increase annual profits by 30 - 50% year to year.
• Trained newly hired sales team in upselling techniques.
• Examined incoming inventory, merchandised shelves and prevented shrinkage.
• Reduced expenses by renegotiating vendor contracts to eliminate waste and boost cost savings

• Organized and delivered training sessions for new product content and technological advancements.
• Consulted with product development teams to enhance products based on customer interest data.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
• Created and managed budgets to maximize brand reach and engagement.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Conducted research and analysis to determine brand positioning and messaging.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Researched and identified new opportunities for product and brand development.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Wrote and distributed press releases to increase brand visibility.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Created and managed social media campaigns to increase brand engagement.