Diego Mayor Serrano

I am a business builder and franchise leader who turns projects from zero into profitable, structured, and scalable operations.
My career covers the launch of QSR brands, franchise network support and coaching, and the leadership of multicultural teams across London, France, and Latin America.

An expert in new openings, I master every technical detail — from layout design, equipment and decoration to architect coordination, licensing, and site supervision. Between September and October, I signed two strategic locations in record time: Metropolitano Stadium (Atlético de Madrid) — where I launched Europe’s first 100% gluten-free food truck, designing the full layout and executing the entire project from acquisition to launch in just 7 days.

Atocha (Madrid) — a high-footfall location where I’m currently managing the entire opening process end-to-end, from concept to operational readiness.

Alongside expansion, I have extensive experience in coaching franchisees to maximize performance, build engagement, and ensure operational consistency across networks.
I move seamlessly between the C-suite table and frontline operations, managing P&Ls, designing scalable processes, and ensuring operational excellence in every market.

What I bring to any global brand:
- Proven expertise in franchises, QSR operations, and large-scale openings.
- Ability to optimize investments from day one and accelerate ROI.
- Strong franchisee coaching & relationship building, driving alignment and results.
- A 360º perspective across operations, expansion, finance, marketing, and digital/AI.

If you are a global brand or investor looking to expand in Europe, I can help turn your vision into a solid, sustainable, and profitable business.