Diego Andrés
Bilbao
Summary
My career is driven by a passion for big ideas, transitioning from creative writing to entrepreneurship and digital marketing, focusing on launching and scaling innovative digital products. I want to assist companies in achieving optimal metrics and KPIs, enabling their products to scale by leveraging my expertise in paid media, strategic marketing and growth-hacking.
Overview
10
10
years of professional experience
1
1
Certification
Work History
CEO/CMO
Berba Translations
Bilbao
05.2019 - Current
- Achieved €2.5M in revenues and secured €1.5M in funding
- Formed a global team of 25, enlisted 10,000+ translators, and secured 400+ corporate clients including the United Nations, Swarovski, WWF, Colgate-Palmolive, Preply, etc
- Paid media strategy on Google Ads (incl Youtube), Meta Ads, Microsoft Ads, and LinkedIn Ads
- Data and web analytics (GA4, GTM, Looker, Smartlook, Optimize...)
- SEO strategy for online presence and brand visibility (SemRush, Google Search Console, Ahrefs)
- Enhanced operational efficiency and decision-making with tools such as Hubspot, Active Campaign, Pipedrive, and Notion.
CMO & Co-Founder
Kidytechy
Bilbao
07.2018 - 05.2019
- Created detailed reports of market analysis, competitive intelligence, and customer segmentation to inform strategic decisions.
- Designed innovative digital campaigns that leveraged social media platforms to engage customers.
- Conducted A/B testing on web pages to optimize content for maximum engagement rate.
Creative Copywriter
ACC
Donostia/ San Sebastian
02.2017 - 07.2018
- Created creative copies in several formats to ensure engagement and clarity for brands such as Mahou, Athletic Club, San Miguel, Palacios, AVIA, and Ipresa.
- Conducted interviews with subject matter experts to produce brand-related content.
- Researched and wrote compelling blog posts to engage readers and position products.
Creative Copywriter
PlayGround Mag
Barcelona
09.2015 - 08.2016
- Ideated and developed creative campaigns in collaboration with the creative team.
- Branded content, article writing, scripting, storytelling, social media, marketing strategy, and ideation.
- Clients: BMW, Pernord Ricard, University of Cambridge, Mahou
Content & Community Manager
Enrenow
Barcelona
01.2014 - 07.2014
- Developed and implemented social media strategies to increase community engagement.
- Responded to customer inquiries and analyzed user feedback
- Created content for social media platforms to engage the community.
Education
Master in Digital Creativity, New Formats, and Copywriting - Creative Writing
Complot Escuela De Creatividad Barcelona
Barcelona08-2015
Bachelor of Advertising And Public Relations, Mention in Creative Direction - Public Relations, Advertising, And Applied Communication
Autonomous University of Barcelona (UAB)
Barcelona06-2014
Degree in Advertising and Public Relations, "Multimedia Production" branch - Public Relations, Advertising, And Applied Communication
University of The Basque Country (UPV/EHU)
Bilbao06-2013
Skills
- Marketing automation
- Content Marketing
- Marketing Analytics
- SEO Strategies
- Data Analytics
- Creative Direction
- Market Trend Analysis
- Performance Analysis
- Strategic Planning
- Stakeholder Relations
- Business Development
- Data-driven decision-making
Projects
- FOMO Coworking: A coworking space for entrepreneurs
- Sabor Solidario: A project in collaboration with Veritas to cook quality dishes for social dining services
Accomplishments
- Cita Emprende 2021
- Digital Entrepreneurship 2019
- BBSC 2019
- Blue BBVA Challenge 2018
- Drac Novell International 2015
Languages
Spanish
First Language
English
Advanced (C1)
C1
Certification
- Google Ads, Play'n roll (2022)
- Strategy and creativity in brand naming, Domestika (2020)
- Adobe Photoshop Advanced, IMVAL (2016)
Timeline
CEO/CMO
Berba Translations
05.2019 - Current
CMO & Co-Founder
Kidytechy
07.2018 - 05.2019
Creative Copywriter
ACC
02.2017 - 07.2018
Creative Copywriter
PlayGround Mag
09.2015 - 08.2016
Content & Community Manager
Enrenow
01.2014 - 07.2014
Master in Digital Creativity, New Formats, and Copywriting - Creative Writing
Complot Escuela De Creatividad Barcelona
Bachelor of Advertising And Public Relations, Mention in Creative Direction - Public Relations, Advertising, And Applied Communication
Autonomous University of Barcelona (UAB)
Degree in Advertising and Public Relations, "Multimedia Production" branch - Public Relations, Advertising, And Applied Communication
University of The Basque Country (UPV/EHU)
- Google Ads, Play'n roll (2022)
- Strategy and creativity in brand naming, Domestika (2020)
- Adobe Photoshop Advanced, IMVAL (2016)
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