Diana Sánchez-Beato Nozal

Commercial & Operational Leadership/Global Sales Strategy/Market expansion

Summary: Establishing and executing NHI’s commercial strategy and market segmentation across Europe. Overall responsibility for the European sales department & the distribution networks. Obtained financial authorities’ necessary approvals to stablish the European regional office based in Spain and supervision of the team members as General Manager. Participation at Board of directors’ regular meetings and reviews.

• Define and execute the NHI´s growth strategy in Europe setting go-to-market strategies and implementing innovative marketing initiatives resulting in a significant geographical spread, revenue growth and brand recognition.
• Overall responsibility for all individual and corporate new business growth and client retention levels delivering a year-on-year growth of 20% and retention levels above 90% on all segments.
• Overall responsibility for the development and the relationship management of Now Health sales & distribution networks in Europe.
• Lead the diverse, cross-border business development team in Europe as Head of Sales and supervised the cross-functional teams in Spain as part of my General Manager duties of the European regional office.
• Operational oversight of the European regional office in Spain to ensure daily business operations and maintain compliance across multiple jurisdiction.
• Financial management of budgets and expenses to optimize resource allocations.

• Establishing and executing Generali Global Health’s commercial strategy and market segmentation within the European market contributing to a client´s portfolio of over €5M.
• Overall responsibility for GGH´s global sales & distribution networks, including the relationship with all internal distribution channels.
• Specifically focus on the commercial development of local Generali companies as well as external insurance partners, agents and brokers.
• Delivery of annual sales targets by region and distribution channels.
• Development of European corporate products and fronting solutions through local Generali partners.
• Development of appropriate market segmentation, metrics and KPIs to monitor effectiveness of all business development initiatives.
• Cooperation with Generali´s marketing support units and GGH product development team.
• Business ambassador and representation of Generali Global Health at all levels.

• Responsible for managing the commercial development through extensive distribution channels including broker networks and sister companies relationships across Europe.
• Accountable for planning and delivering the regional business plan to meet the sales targets set amd responsible for developing and managing over 400 broker distribution agencies across Europe delivering an annual income of more than £20 million.
• Successfully developed a strong international network of commercial contacts and key business partnerships of local insurance companies contributing by 50% of the regional total annual revenue and sales targets.
• Project managed and supported the implementation of business-wide projects including new product developments and new markets development.

• Responsible for planning and delivering the regional business development strategies in Europe.
• Responsible for managing a regional Bupa Global sales teams at the Spain and France international offices and also the business development team for the Russian and CIS markets.
• New corporate business development and account management of key corporate clients.

• Accountable for developing corporate business strategies within the Latin American and Caribbean markets to ensure maximum potential is met.
• Provided the highest level of support to direct corporate clients and broker agencies to make sure that needs of both customers and business were met across the region.