Diamond Wilson
Head of Marketing
San Roque,Cadiz
Even if you are on the right track, you’ll get run over if you just sit there.
Will Rodgers
Summary
Experienced Marketing Manager with 7+ years of diverse iGaming expertise across CRM, Key Account Management, and Customer Success Management. Skilled in devising and executing impactful marketing campaigns. Building strong relationships, expertise in product positioning, launch coordination, and fostering cross-team collaboration. Proficient in monitoring and analyzing campaign performance for data-driven optimization.
Overview
7
7
years of professional experience
Work History
Head of Marketing
DW Marketing Group
San Roque, Spain
Jul.2023 - Current
- Marketing Agency owner focusing on web development and Google Ads, delivering exceptional results for clients across various industries.
- More than 8 years of hands-on experience crafting effective digital marketing strategies and executing successful campaigns to drive brand visibility and generate revenue.
- Proven track record of developing high-performing websites that are visually appealing and optimized for search engines, resulting in increased organic traffic and improved conversion rates.
- Expertise in leveraging the power of Google Ads to create targeted, data-driven campaigns that maximize ROI, increase brand exposure, and reach the right audience at the right time.
- Passionate about staying up-to-date with the latest digital marketing trends and techniques, constantly refining strategies to ensure clients stay ahead of the competition and achieve their business goals.
- Skills: Product Marketing · On-Page Optimization · Affiliate Marketing · Growth Marketing · Negotiation · Sales Strategy · Automation · Analytical Skills · Software as a Service (SaaS) · Social Media Strategy · Sales Management · Google Adwords · Marketing Strategy · Operations Management · A/B Testing · Search Engine Optimization (SEO) · Strategy Implementation · New Business Development
Key Account Manager
LiveScore Group
02.2022 - 07.2023
- Excellent communication skills for building and maintaining relationships with customers and stakeholders
- Deep understanding of customer needs and pain points to identify value-added services
- Strong analytical skills for analyzing customer data and trends to improve customer experience
- Proactive and solution-oriented mindset for anticipating and addressing customer needs
- Collaborative approach to working with internal teams for a seamless customer experience
VIP Retention Lead / Senior Key Account Manager
LiveScore Group
02.2022 - 07.2023
- Developing and implementing CRM strategies to enhance customer experience and loyalty
- Analyzing customer data to identify trends and improvement opportunities
- Conducting ongoing A/B testing for objective evaluation of CRM campaigns' effectiveness
- Managing CRM systems and technology for optimal functionality and integration
- Building strong customer relationships and delivering personalized interactions for increased satisfaction and retention
- Managed the onboarding process for new VIP clients, ensuring a seamless transition into their accounts.
- Developed and maintained strong relationships with VIP clients through regular meetings and follow-up calls.
- Conducted research and analysis to identify customer needs and preferences for product development.
- Collaborated with cross-functional teams such as engineering, sales, marketing, operations. to ensure successful implementation of projects.
Digital Account Manager for Google Ads Benelux
Teleperformance
04.2021 - 03.2022
- Proactive client management for building and maintaining strong relationships with 150 clients
- Strategic planning based on data analysis and industry best practices to achieve client goals
- High-quality service delivery through timely and effective campaign management
- Continuous performance improvement by monitoring and optimizing campaign performance
- Upselling and cross-selling opportunities to increase revenue and customer satisfaction
- Developed and implemented digital marketing strategies to increase customer engagement.
CRM Campaign Specialist
Betsson Group
12.2019 - 06.2021
- Expertise in CRM principles to develop and implement effective customer strategies
- Proficient in data analysis to drive actionable strategies and tactics for business growth
- Skilled in utilizing diverse CRM platforms and related tools to optimize customer experiences
- Effective project management and collaboration with cross-functional teams to achieve objectives
- Strong communication skills for building relationships, presenting findings, and gathering valuable feedback
- Developed and implemented product launch plans for new products.
Supervisor
Betsson Group
12.2018 - 12.2019
- Directed and supervised a team of 15 employees in daily operations.
- Developed and implemented operational policies and procedures to ensure the efficiency and accuracy of workflows.
- Tracked progress on projects and provided timely feedback to staff members.
- Maintained accurate records of employee performance, attendance, leave requests, and disciplinary actions.
Senior Customer Service Advisor
Betsson Group
04.2018 - 12.2018
- Identified customer needs and recommended appropriate solutions.
- Maintained detailed records of customer interactions and transactions.
- Coordinated with other departments to resolve escalated issues or complaints from customers.
- Trained new staff members on company policies, procedures, and best practices related to customer service.
Key Account Manager & Sales
Sony
07.2017 - 03.2018
- Engaging with consumers during planned events and through general foot traffic at Sony Square and Mediaworld (Mediamarkt)
- Ensuring that all Sony products and services are merchandised according to plan and functioning properly
- Articulate knowledge of all things Sony offers in a way that turns visitors into loyal Sony Fans.
- Maintained a deep understanding of client products and services in order to effectively promote them.
Education
Marketing Communication
MBO - Fashion & Marketing
Skills
- Key Account Management
- Research and Due Diligence
- Report Analysis
- Customer Retention & Acquisition
- Affiliate Management
- Market analysis
- Acquisition marketing
- Marketing management
- Leadership
- Customer Relationship
- CRM Software
- Segmentation
- Strategic Planning
- Social Media Marketing
- Product Marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Dutch
First Language
English
Proficient (C2)
C2
German
Beginner (A1)
A1
Timeline
Head of Marketing - DW Marketing Group
Jul.2023 - Current
Key Account Manager - LiveScore Group
02.2022 - 07.2023
VIP Retention Lead / Senior Key Account Manager - LiveScore Group
02.2022 - 07.2023
Digital Account Manager for Google Ads Benelux - Teleperformance
04.2021 - 03.2022
CRM Campaign Specialist - Betsson Group
12.2019 - 06.2021
Supervisor - Betsson Group
12.2018 - 12.2019
Senior Customer Service Advisor - Betsson Group
04.2018 - 12.2018
Key Account Manager & Sales - Sony
07.2017 - 03.2018
LOI - , Marketing Communication
ROC Van Twente - MBO, Fashion & Marketing
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