Summary
Overview
Work History
Education
Skills
Certification
Languages
References
Timeline
Generic
Diamond Wilson

Diamond Wilson

La Alcaidesa

Summary

Team-oriented professional prepared to take on leadership responsibilities with focus on driving results and fostering collaboration. Proven success in managing teams, overseeing project execution, and adapting to dynamic work environments. Known for reliability, flexibility, and strong organizational skills, ensuring seamless team operations and achievement of goals.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Team Lead - CRM & VIP Department

Betca.BV Circus.nl
07.2025 - Current
  • Leading team in achieving operational excellence through process optimization and workflow enhancements.
  • Implemented strategic initiatives resulting in enhanced efficiency and productivity across projects.
  • Coordinated cross-functional collaboration to streamline communication and project execution.
  • Analyzed performance metrics to identify trends and drive informed decision-making for resource allocation.
  • Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
  • Collaborated with other department leads to streamline workflows, improve interdepartmental coordination, and achieve business goals collectively.

Corporate Marketing Director

DW Marketing Group
06.2023 - Current
  • Developed and executed marketing strategies for corporate growth and brand awareness.
  • Managed budgets, contracts, vendors, and consultants associated with marketing projects.
  • Coordinated with sales teams to create promotional materials and events.
  • Monitored key performance indicators related to all marketing activities.
  • Boosted sales by developing new product marketing strategies.
  • Developed and implemented digital marketing plans incorporating SEO, social media platforms, and video campaigns.
  • Directed paid search campaigns using Google AdWords or other PPC tools to maximize ROI from ad spend.
  • Leveraged data analytics tools to track customer behavior and preferences for targeted marketing efforts.

VIP Retention Lead / Senior Key Account Manager

LiveScore Group
02.2022 - 07.2023
  • Developing and implementing CRM strategies to enhance customer experience and loyalty
  • Analyzing customer data to identify trends and improvement opportunities
  • Conducting ongoing A/B testing for objective evaluation of CRM campaigns' effectiveness
  • Managing CRM systems and technology for optimal functionality and integration
  • Building strong customer relationships and delivering personalized interactions for increased satisfaction and retention
  • Managed the onboarding process for new VIP clients, ensuring a seamless transition into their accounts.
  • Developed and maintained strong relationships with VIP clients through regular meetings and follow-up calls.
  • Conducted research and analysis to identify customer needs and preferences for product development.
  • Collaborated with cross-functional teams such as engineering, sales, marketing, operations. to ensure successful implementation of projects.

Key Account Manager

LiveScore Group
02.2022 - 10.2022
  • Excellent communication skills for building and maintaining relationships with customers and stakeholders
  • Deep understanding of customer needs and pain points to identify value-added services
  • Strong analytical skills for analyzing customer data and trends to improve customer experience
  • Proactive and solution-oriented mindset for anticipating and addressing customer needs
  • Collaborative approach to working with internal teams for a seamless customer experience

Digital Account Manager for Google Ads Benelux

Teleperformance
04.2021 - 03.2022
  • Proactive client management for building and maintaining strong relationships with 150 clients
  • Strategic planning based on data analysis and industry best practices to achieve client goals
  • High-quality service delivery through timely and effective campaign management
  • Continuous performance improvement by monitoring and optimizing campaign performance
  • Upselling and cross-selling opportunities to increase revenue and customer satisfaction
  • Developed and implemented digital marketing strategies to increase customer engagement.
  • Developed and executed Google Ads campaigns to support business objectives.

CRM Campaign Specialist

Betsson Group
12.2019 - 06.2021
  • Expertise in CRM principles to develop and implement effective customer strategies
  • Proficient in data analysis to drive actionable strategies and tactics for business growth
  • Skilled in utilizing diverse CRM platforms and related tools to optimize customer experiences
  • Effective project management and collaboration with cross-functional teams to achieve objectives
  • Strong communication skills for building relationships, presenting findings, and gathering valuable feedback
  • Developed and implemented product launch plans for new products.
  • Analyzed customer data and identified trends to inform the design of the CRM platform.

Supervisor

Betsson Group
12.2018 - 12.2019
  • Directed and supervised a team of 15 employees in daily operations.
  • Developed and implemented operational policies and procedures to ensure the efficiency and accuracy of workflows.
  • Tracked progress on projects and provided timely feedback to staff members.
  • Maintained accurate records of employee performance, attendance, leave requests, and disciplinary actions.
  • Recruited, hired, trained, mentored, coached, evaluated, and terminated staff as necessary.

Senior Customer Service Advisor

Betsson Group
04.2018 - 12.2018
  • Identified customer needs and recommended appropriate solutions.
  • Maintained detailed records of customer interactions and transactions.
  • Coordinated with other departments to resolve escalated issues or complaints from customers.
  • Trained new staff members on company policies, procedures, and best practices related to customer service.
  • Provided high level customer service to clients, resolving their queries and complaints in a timely manner.

Key Account Manager & Sales

Sony
07.2017 - 03.2018
  • Engaging with consumers during planned events and through general foot traffic at Sony Square and Mediaworld (Mediamarkt)
  • Ensuring that all Sony products and services are merchandised according to plan and functioning properly
  • Articulate knowledge of all things Sony offers in a way that turns visitors into loyal Sony Fans.
  • Maintained a deep understanding of client products and services to effectively promote them.
  • Developed and implemented key account plans to meet customer needs and increase company profitability.
  • Conducted meetings with clients to discuss their objectives, challenges, and strategies.

Marketing Consultant

Diamond Marketing
02.2016 - 06.2017
  • Developed and implemented marketing campaigns to increase customer engagement.
  • Created content strategy plans to improve customer experience across multiple platforms.
  • Built relationships with influencers and other stakeholders in the industry.
  • Managed social media accounts, including developing content calendars and posting regularly.
  • Planned and executed events to promote brand awareness and loyalty.
  • Collaborated with designers, copywriters, photographers, videographers., on various projects.
  • Ensured compliance with legal regulations pertaining to all aspects of marketing activities.
  • Led information-gathering consultation meetings with various clients to determine marketing goals and available budget.

Education

Bachelor of Science - Marketing Management And Communication

LOI

Skills

  • Key Account Management
  • Research and Due Diligence
  • Report Analysis
  • Customer Retention & Acquisition
  • Affiliate Management
  • Market analysis
  • Acquisition marketing
  • Marketing management
  • Strategic leadership
  • Customer Relationship
  • CRM Software
  • Segmentation
  • Strategic Planning
  • Social Media Marketing
  • Product Marketing
  • Sales Lifecycle Management
  • Advertising Campaigns
  • B2B Marketing

Certification

  • Emotional Intelligence, The Key Determiner of Success.
  • Advanced SEO: Developing SEO Friendly Website.
  • Advanced Marketing Plan Creation.
  • Google Ads Apps, Search, Display, Shopping, Analytics.
  • HubSpot Inbound Marketing Certification.
  • Google Cloud AI Certification.
  • Facebook Blueprint Certification.

Languages

English
Proficient (C2)
C2
German
Intermediate (B1)
B1
Dutch
Bilingual or Proficient (C2)

References

References available upon request.

Timeline

Team Lead - CRM & VIP Department

Betca.BV Circus.nl
07.2025 - Current

Corporate Marketing Director

DW Marketing Group
06.2023 - Current

VIP Retention Lead / Senior Key Account Manager

LiveScore Group
02.2022 - 07.2023

Key Account Manager

LiveScore Group
02.2022 - 10.2022

Digital Account Manager for Google Ads Benelux

Teleperformance
04.2021 - 03.2022

CRM Campaign Specialist

Betsson Group
12.2019 - 06.2021

Supervisor

Betsson Group
12.2018 - 12.2019

Senior Customer Service Advisor

Betsson Group
04.2018 - 12.2018

Key Account Manager & Sales

Sony
07.2017 - 03.2018

Marketing Consultant

Diamond Marketing
02.2016 - 06.2017

Bachelor of Science - Marketing Management And Communication

LOI

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