Diamond Wilson
La Alcaidesa
Summary
Strategic Corporate Marketing Director with a background in developing and implementing comprehensive marketing strategies to drive business growth. Strengths include market analysis, brand management, and campaign development. Skilled in utilizing data-driven insights to create effective marketing initiatives that enhance corporate image, customer engagement, and revenue generation. I have consistently contributed to previous companies by successfully leading cross-functional teams, launching new products, and optimizing brand visibility.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Corporate Marketing Director
DW Marketing Group
La Alcaidesa
06.2023 - Current
- Developed and executed marketing strategies for corporate growth and brand awareness.
- Managed budgets, contracts, vendors, and consultants associated with marketing projects.
- Coordinated with sales teams to create promotional materials and events.
- Monitored key performance indicators related to all marketing activities.
- Boosted sales by developing new product marketing strategies.
- Developed and implemented digital marketing plans incorporating SEO, social media platforms, and video campaigns.
- Directed paid search campaigns using Google AdWords or other PPC tools to maximize ROI from ad spend.
- Leveraged data analytics tools to track customer behavior and preferences for targeted marketing efforts.
VIP Retention Lead / Senior Key Account Manager
LiveScore Group
Ocean Village
02.2022 - 07.2023
- Developing and implementing CRM strategies to enhance customer experience and loyalty
- Analyzing customer data to identify trends and improvement opportunities
- Conducting ongoing A/B testing for objective evaluation of CRM campaigns' effectiveness
- Managing CRM systems and technology for optimal functionality and integration
- Building strong customer relationships and delivering personalized interactions for increased satisfaction and retention
- Managed the onboarding process for new VIP clients, ensuring a seamless transition into their accounts.
- Developed and maintained strong relationships with VIP clients through regular meetings and follow-up calls.
- Conducted research and analysis to identify customer needs and preferences for product development.
- Collaborated with cross-functional teams such as engineering, sales, marketing, operations. to ensure successful implementation of projects.
Key Account Manager
LiveScore Group
Ocean Village
02.2022 - 10.2022
- Excellent communication skills for building and maintaining relationships with customers and stakeholders
- Deep understanding of customer needs and pain points to identify value-added services
- Strong analytical skills for analyzing customer data and trends to improve customer experience
- Proactive and solution-oriented mindset for anticipating and addressing customer needs
- Collaborative approach to working with internal teams for a seamless customer experience
Digital Account Manager for Google Ads Benelux
Teleperformance
Barcelona
04.2021 - 03.2022
- Proactive client management for building and maintaining strong relationships with 150 clients
- Strategic planning based on data analysis and industry best practices to achieve client goals
- High-quality service delivery through timely and effective campaign management
- Continuous performance improvement by monitoring and optimizing campaign performance
- Upselling and cross-selling opportunities to increase revenue and customer satisfaction
- Developed and implemented digital marketing strategies to increase customer engagement.
- Developed and executed Google Ads campaigns to support business objectives.
CRM Campaign Specialist
Betsson Group
Ta' Xbiex
12.2019 - 06.2021
- Expertise in CRM principles to develop and implement effective customer strategies
- Proficient in data analysis to drive actionable strategies and tactics for business growth
- Skilled in utilizing diverse CRM platforms and related tools to optimize customer experiences
- Effective project management and collaboration with cross-functional teams to achieve objectives
- Strong communication skills for building relationships, presenting findings, and gathering valuable feedback
- Developed and implemented product launch plans for new products.
- Analyzed customer data and identified trends to inform the design of the CRM platform.
Supervisor
Betsson Group
Ta' Xbiex
12.2018 - 12.2019
- Directed and supervised a team of 15 employees in daily operations.
- Developed and implemented operational policies and procedures to ensure the efficiency and accuracy of workflows.
- Tracked progress on projects and provided timely feedback to staff members.
- Maintained accurate records of employee performance, attendance, leave requests, and disciplinary actions.
- Recruited, hired, trained, mentored, coached, evaluated, and terminated staff as necessary.
Senior Customer Service Advisor
XbiexXbiexBetsson Group
Ta' Xbiex
04.2018 - 12.2018
- Identified customer needs and recommended appropriate solutions.
- Maintained detailed records of customer interactions and transactions.
- Coordinated with other departments to resolve escalated issues or complaints from customers.
- Trained new staff members on company policies, procedures, and best practices related to customer service.
- Provided high level customer service to clients, resolving their queries and complaints in a timely manner.
Key Account Manager & Sales
Sony
Enschede
07.2017 - 03.2018
- Engaging with consumers during planned events and through general foot traffic at Sony Square and Mediaworld (Mediamarkt)
- Ensuring that all Sony products and services are merchandised according to plan and functioning properly
- Articulate knowledge of all things Sony offers in a way that turns visitors into loyal Sony Fans.
- Maintained a deep understanding of client products and services to effectively promote them.
- Developed and implemented key account plans to meet customer needs and increase company profitability.
- Conducted meetings with clients to discuss their objectives, challenges, and strategies.
Marketing Consultant
Diamond Marketing
Amsterdam
02.2016 - 06.2017
- Developed and implemented marketing campaigns to increase customer engagement.
- Created content strategy plans to improve customer experience across multiple platforms.
- Built relationships with influencers and other stakeholders in the industry.
- Managed social media accounts, including developing content calendars and posting regularly.
- Planned and executed events to promote brand awareness and loyalty.
- Collaborated with designers, copywriters, photographers, videographers., on various projects.
- Ensured compliance with legal regulations pertaining to all aspects of marketing activities.
- Led information-gathering consultation meetings with various clients to determine marketing goals and available budget.
Education
Bachelor of Science - Marketing Management And Communication
LOI
Leiden, The NetherlandsSkills
- Key Account Management
- Research and Due Diligence
- Report Analysis
- Customer Retention & Acquisition
- Affiliate Management
- Market analysis
- Acquisition marketing
- Marketing management
- Leadership
- Customer Relationship
- CRM Software
- Segmentation
- Strategic Planning
- Social Media Marketing
- Product Marketing
- Sales Lifecycle Management
- Advertising Campaigns
- B2B Marketing
Certification
- Emotional Intelligence, The Key Determiner of Success.
- Advanced SEO: Developing SEO Friendly Website.
- Advanced Marketing Plan Creation.
- Google Ads Apps, Search, Display, Shopping, Analytics.
- HubSpot Inbound Marketing Certification.
- Google Cloud AI Certification.
- Facebook Blueprint Certification.
Languages
Dutch
First Language
English
Proficient (C2)
C2
German
Intermediate (B1)
B1
References
References available upon request.
Timeline
Corporate Marketing Director
DW Marketing Group
06.2023 - Current
VIP Retention Lead / Senior Key Account Manager
LiveScore Group
02.2022 - 07.2023
Key Account Manager
LiveScore Group
02.2022 - 10.2022
Digital Account Manager for Google Ads Benelux
Teleperformance
04.2021 - 03.2022
CRM Campaign Specialist
Betsson Group
12.2019 - 06.2021
Supervisor
Betsson Group
12.2018 - 12.2019
Senior Customer Service Advisor
XbiexXbiexBetsson Group
04.2018 - 12.2018
Key Account Manager & Sales
Sony
07.2017 - 03.2018
Marketing Consultant
Diamond Marketing
02.2016 - 06.2017
Bachelor of Science - Marketing Management And Communication
LOI
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