Delianna Arvelo Calderón

Planning, execution, and delivery of digital marketing projects, acting as the bridge between clients, internal teams, and external stakeholders to ensure marketing initiatives align with business objectives, completed on time and within budget.

Collaborating with cross-functional teams (e.g., functional analysts and consultants, developers, designers) to translate marketing strategies into actionable plans, including omni-channel campaigns. Tracking key performance indicators (KPIs) and using analytics to measure the success of campaigns, while providing regular updates and reports to stakeholders. Addressing challenges, adjusting strategies as needed, and managing risks throughout the project lifecycle.

Focuses on designing and implementing tailored marketing solutions to meet functional requirements while leveraging the platform's core capabilities. Developing workflows and processes that align with business needs, including all the builders and studios in Marketing Cloud.

Creating effective segmentation and strategies to generate target audiences, and providing detailed campaign performance reports. Implementing best practices to ensure successful email deliverability.

Defining and conducting functional tests in collaboration with QA teams or end users to ensure that processes meet requirements. Producing thorough technical and functional documentation to support system implementation and ongoing use.

Implementing the Nonprofit Success Pack (NPSP) for NGOs in LATAM.

Developing workflows and processes for the third sector primary in Argentina, Colombia, México and Uruguay.

Creating reports and key performance indicators.Defining and conducting functional tests in collaboration with QA teams or end users to ensure that processes meet requirements. Producing thorough technical and functional documentation to support system implementation and ongoing use. Training for final users.