David Diez Mocha
Madrid
Summary
Professional with more than 20 years of experience managing clients, suppliers, and projects in different sectors: CPG, retail, mobile, research & data, agencies, media... Innovation and digital-oriented.
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
25
25
years of professional experience
Work History
Sales Development & Strategy Director
Gelt
Madrid
11.2022 - Current
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
- Researched and capitalized on emerging opportunities to build business and expand customer base.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
Marketing Director and Product Development
UNUNUZI
Madrid
09.2017 - 10.2022
- Growth Hacker, responsible for the growth and development of the startup.
- Created proposals for service and product strategies based on marketing data.
- Development and launch of products and services.
Head of Effectiveness Iberia
EBIQUITY
Madrid
10.2015 - 11.2017
- Responsible for the Effectiveness Iberia Team (10-15 people) and unique contact with headquarters in London and other countries.
- Representative in Iberia for agencies, associations and media.
- Delivered precise and appropriate analytical models using the tools and processes specified by team leaders. Interpreted the analysis to create concise and insightful communications for the client.
Business Development Director
MOBILE DREAMS FACTORY
Madrid
08.2013 - 10.2015
- Developed growth plans by identifying key clients, key targets and priority service lines based on market and industry research.
- Handled client accounts through entire lifecycle, executing contracts, providing customer service and advising on methods for maximizing return from services provided.
Business Development Director
TLC MARKETING
Madrid
01.2013 - 08.2013
- Developed growth plans by identifying key clients, key targets and priority service lines.
- Optimized profitability by developing pipeline of prospects using multiple research, referral and sales strategies.
Sales & Marketing Director
Agencia People
Madrid
06.2008 - 01.2013
- Management of the customer’s needs in order to meet the objectives of the company's overall business plans and strategies.
- Developed and executed tactical sales plans including quotas and account objectives, mainly in new business area.
- Designed, implemented, and facilitated annual marketing plan for the firm.
Sales & Marketing Director
SAVI (VALASSIS)
Madrid
04.2004 - 06.2008
- Adaptation of main U.S.-portfolio products for the Spanish market (advertising and promotional methods, sampling, direct marketing, etc.)
- Motivated and empowered team members to build customer satisfaction and loyalty to support retention and growth.
Account Director Client Services
IRI (CIRCANA)
Madrid
04.1999 - 04.2004
- Managed international accounts teams and prospecting for new clients in FMCG industry.
- Developed market analyses and presentations in order to optimize the marketing performances and get better promotional effectiveness.
- Integrated analysis based in retail and consumer panels and ad-hoc studies (IRI, TNS, Media Planning, GFK)
Account Executive Trade Services
Nielsen
Madrid
01.1998 - 04.1999
- Data delivery and information services to major retailers in Spain.
- Market analysis and presentations: main sections, assortments, price positioning, main competitors both at chain and store levels.
Education
BBA - Business Administration And Management
CESMA Business School
Madrid06.1998
Skills
- Sales Strategies Implementation
- Lead Generation
- Business Growth Opportunities
- Pipeline Management
- Account Management
- Research and Analysis
- Data Management
- Marketing Management
- Strong Presentation Skills
- Team Management
- Friendly, Positive Attitude
Languages
Spanish
First Language
English
Advanced
C1
Timeline
Sales Development & Strategy Director
Gelt
11.2022 - Current
Marketing Director and Product Development
UNUNUZI
09.2017 - 10.2022
Head of Effectiveness Iberia
EBIQUITY
10.2015 - 11.2017
Business Development Director
MOBILE DREAMS FACTORY
08.2013 - 10.2015
Business Development Director
TLC MARKETING
01.2013 - 08.2013
Sales & Marketing Director
Agencia People
06.2008 - 01.2013
Sales & Marketing Director
SAVI (VALASSIS)
04.2004 - 06.2008
Account Director Client Services
IRI (CIRCANA)
04.1999 - 04.2004
Account Executive Trade Services
Nielsen
01.1998 - 04.1999
BBA - Business Administration And Management
CESMA Business School
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