David Maronda
Barcelona,CT
Summary
Accomplished hospitality leader with over 15 years of experience in premier beach clubs and luxury venues, recognized for driving profitability and enhancing guest satisfaction. Dynamic executive skilled in scaling operations and maximizing profitability while delivering exceptional guest experiences in high-volume environments across Europe and Southeast Asia. Proven track record in launching, repositioning, and managing multimillion-dollar venues, effectively leading diverse teams of 100-400+ employees, and collaborating with renowned global entertainment brands. Committed to fostering a culture of excellence that elevates service standards and operational efficiency.
Overview
20
20
years of professional experience
Work History
GENERAL MANAGER
LA BRISA BEACH CLUB, LYD GROUP
2023.11 - 2024.11
- Grew revenue +62% YoY while sustaining ~40% net profit via cost controls, vendor renegotiations, and agile pricing.
- Built SOP suite (FOH/BOH, cash, shisha, beverage ticketing) reducing shrinkage and service variance.
- Re-architected management structure; implemented daily KPI huddles, labor forecasting, and upsell playbooks.
- Launched high-margin promotions and VIP programming improving RevGuest and table turn quality.
- Improved guest NPS/ratings through speed-of-service, training, and incident-response standards.
- Luxury beach club with events & multiple outlets.
- Oversaw daily operations to enhance service efficiency and guest satisfaction.
- Developed and implemented strategic initiatives to drive revenue growth and profitability.
- Led staff training programs to improve team performance and operational standards.
- Managed vendor relationships to ensure quality supplies and services aligned with club standards.
- Analyzed financial reports to identify trends, optimize budgets, and reduce costs effectively.
- Coordinated large-scale events, ensuring seamless execution aligned with customer expectations.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
DIRECTOR OF OPERATIONS
CANUA ISLAND
2023.05 - 2023.09
- Directed the full pre-opening of CANUA Island.
- Recruited and trained a 100+ person team, implementing SOPs and Forbes-level service standards ahead of launch.
- Designed and rolled out operational systems, logistics flows, and compliance processes, enabling a seamless day-one guest experience.
- Built P&L models and multi-scenario forecasts, aligning operating strategy with profitability and investor expectations.
- Achieved on-time, on-budget opening, laying the foundation for sustainable revenue growth and brand positioning.
- First-of-its-kind floating hospitality concept in the French Riviera.
- Established key performance indicators to monitor progress towards organizational goals.
- Directed training programs, enhancing team skills and operational knowledge across the organization.
- Collaborated with senior management to develop and execute long-term corporate goals and objectives.
DIRECTOR OF OPERATIONS & SHAREHOLDER
RED ROCK BEACH CLUB
2021.02 - 2023.04
- Founded and launched a one-of-a-kind seaside beach club, overcoming major logistical challenges as the site was accessible only by sea during construction.
- Secured public tender and led full infrastructure development, compliance, and permitting - delivering the project on time and within budget.
- Designed the business model, P&L, and marketing strategy, driving 40%+ YoY revenue growth and profitability from the first operating season.
- Recruited, trained, and led a team of 30+ staff, implementing SOPs and premium service standards to deliver a 95%+ guest satisfaction rate.
- Positioned the venue as a top seasonal destination, attracting an average of 500 daily guests and building a strong local and international clientele.
DIRECTOR OF OPERATIONS & SHAREHOLDER
SALEO RESTO LOUNGE, CLUB NÀUTIC
2016.05 - 2021.10
- Turned around an underperforming waterfront venue into a profitable dining, lounge, and nightlife destination - boosting revenues by 50%+ in the first year.
- Directed daily F&B operations, entertainment programming, and large-scale events, attracting up to 500+ guests per day during peak season.
- Recruited, trained, and led a 40+ person team, establishing SOPs and consistent service standards to elevate guest experience.
- Developed and implemented marketing campaigns, seasonal menus, and live music/DJ programming, significantly increasing foot traffic and repeat clientele.
- Oversaw P&L, budgets, and capital reinvestment, ensuring sustainable growth and shareholder returns.
GENERAL MANAGER & SHAREHOLDER
VINTAGE CAP SA SAL
2009.04 - 2016.05
- Created, branded, and launched a 10-room luxury boutique hotel, restaurant, and private events venue on the iconic Sa Sal cliffside.
- Directed end-to-end operations - from property renovation and vendor selection to recruitment, training, and guest experience design.
- Hosted UHNW clients and exclusive private events, establishing the venue as a discreet luxury destination for high-profile guests.
- Managed P&L, marketing, and event programming, consistently achieving high occupancy rates and strong profitability until land lease completion.
- Oversaw guest satisfaction, service standards, and brand positioning, earning a reputation for personalized, 5-star hospitality.
DIRECTOR OF SALES & MARKETING
DEI INMOBILIARIA
2005.01 - 2009.01
- Negotiated and closed high-value real estate transactions with international clients and financial institutions, driving multi-million € revenue streams.
- Led and mentored a team of real estate agents, achieving consistent top-quartile sales performance in a competitive market.
- Designed and executed targeted marketing campaigns that successfully attracted global buyers and increased lead conversion rates.
- Managed client relations, contracts, and legal processes, ensuring compliance and building long-term partnerships with investors.
PRESS AGENT
MERCK HEALTHCARE
2004.09 - 2005.08
- Managed PR campaigns and corporate communications for major product launches, aligning messaging with brand and regulatory standards.
- Secured high-impact media coverage in top-tier publications, directly supporting product adoption and financial objectives.
- Crafted and distributed press releases, media kits, and key messaging, ensuring consistent and timely communication with stakeholders.
- Collaborated with cross-functional teams (marketing, medical, legal) to ensure compliance and brand integrity across all communications.
Education
Degree - Public relations and advertising
UNIVERSIDAD CAMILO JOSE CELA
MADRID01.2003
Skills
- Hospitality Strategy
- P&L Management
- F&B Operations
- Luxury Beach Clubs
- Venue Launches
- Guest Experience Optimization
- Strategic Planning
- Cross-functional Leadership
- International Team Management
- Leadership and team building
- Problem resolution
- Operations management
Languages
English
Spanish
French
Catalan
Timeline
GENERAL MANAGER
LA BRISA BEACH CLUB, LYD GROUP
2023.11 - 2024.11
DIRECTOR OF OPERATIONS
CANUA ISLAND
2023.05 - 2023.09
DIRECTOR OF OPERATIONS & SHAREHOLDER
RED ROCK BEACH CLUB
2021.02 - 2023.04
DIRECTOR OF OPERATIONS & SHAREHOLDER
SALEO RESTO LOUNGE, CLUB NÀUTIC
2016.05 - 2021.10
GENERAL MANAGER & SHAREHOLDER
VINTAGE CAP SA SAL
2009.04 - 2016.05
DIRECTOR OF SALES & MARKETING
DEI INMOBILIARIA
2005.01 - 2009.01
PRESS AGENT
MERCK HEALTHCARE
2004.09 - 2005.08
Degree - Public relations and advertising
UNIVERSIDAD CAMILO JOSE CELA
Locations
- Spain, Madrid, Madrid, Universidad Camilo Jose Cela
- France, Cannes, Provence-Alpes-Côte d'Azur
- Bali, La Brisa Beach Club
- Spain, Palamós, Catalonia, Club Nàutic
- Spain, Begur, Catalonia, Vintage Cap Sa Sal
- Spain, Palafrugell, Catalonia, Dei Inmobiliaria
- France, Paris, Île-de-France, Merck Healthcare
Hobbies and Interests
- Golf
- Ski
- Mountain bike
- Surf
- Art
- Cooking
- Electronic music
Personal Information
- French Passport
- Spanish Passport
- Date of Birth: 08/18/78
- Nationality: French Spanish