Summary
Overview
Work History
Education
Skills
Timeline
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David Cruickshank

David Cruickshank

Manchester

Summary

Accomplished Sales Representative with extensive experience in client relationship management and consultative selling across diverse markets. Proven track record in lead conversion and account management, consistently achieving sales targets while maintaining high standards of customer service. Expertise in CRM utilisation and sales pipeline management, ensuring effective customer engagement and relationship building. Demonstrates trustworthiness and professionalism in remote sales environments, contributing to business growth and commercial success. Career goal: to leverage sales expertise to drive strategic business development initiatives.

Overview

13
13
years of professional experience

Work History

Sales Executive

Extra Travel OU
03.2025 - Current

Extra Travel OÜ – Estonia
2025 – Present

  • Generate new business through client acquisition and business development activities.
  • Build strong relationships with prospective and existing clients, providing tailored recommendations and exceptional customer service.
  • Manage customer enquiries from initial contact through to successful sale and after-sales support.
  • Consistently demonstrate strong sales discipline, reliability and professionalism within a fast-paced remote sales environment.
  • Collaborate with the wider sales team to achieve business growth and commercial objectives.

Extra Ibiza S.L. – Spain
2024 – 2025

  • Managed inbound enquiries received via WhatsApp, website, telephone and social media channels, converting qualified leads into confirmed villa and yacht bookings.
  • Conducted outbound sales activity, client follow-ups and re-engagement campaigns to maximise sales opportunities.
  • Prepared quotations, negotiated pricing within company guidelines and secured booking deposits and confirmations.
  • Coordinated villa and yacht availability, managed booking calendars and maintained relationships with external partners and suppliers.
  • Delivered exceptional client service throughout the customer journey, ensuring a premium customer experience before, during and after each booking.
  • Maintained accurate CRM records, monitored sales pipeline activity and contributed to seasonal sales planning and team meetings.

Twin Peak Consultancy – Switzerland
2023 – 2024

  • Supported business development initiatives by identifying new sales opportunities and acquiring new clients.
  • Managed a structured sales pipeline, ensuring consistent follow-up and effective lead conversion.
  • Built long-term client relationships through clear communication and a consultative sales approach.
  • Achieved sales targets while maintaining high standards of professionalism and customer service.
  • Managed client accounts beyond the point of sale, ensuring continued satisfaction and retention.

DW Marketing & Communications Consultancy – Netherlands
2022-2023

  • Develop new business opportunities through proactive client acquisition and relationship management.
  • Manage the full sales cycle from initial enquiry through to successful conversion and ongoing account management.
  • Build and maintain strong client relationships, ensuring high levels of customer satisfaction and repeat business.
  • Maintain an organised sales pipeline using CRM systems, ensuring accurate reporting and timely follow-up of opportunities.
  • Represent the business professionally while consistently delivering against commercial objectives and sales targets.
  • Work independently in a fully remote environment, demonstrating strong communication, organisation and self-management skills.

Construction Worker

HSP
Manchester, UK
01.2021 - 03.2022

Junior Sous Chef

20 Stories
06.2019 - 06.2021

Head Chef

Morries
05.2018 - 05.2019

Chef De Partie

Abode
09.2013 - 12.2018

Education

GCSEs -

Wellacre Academy
Manchester , UK

NVQ Level 3 - Professional Cookery & Hospitality

South Trafford College
Manchester UK

Skills

  • Client relationship management
  • Consultative selling
  • Account management
  • Lead conversion
  • CRM utilization
  • Customer engagement
  • Sales pipeline management
  • Customer service
  • Relationship building
  • Customer relations
  • Trustworthiness
  • Sales expertise

Timeline

Sales Executive

Extra Travel OU
03.2025 - Current

Construction Worker

HSP
01.2021 - 03.2022

Junior Sous Chef

20 Stories
06.2019 - 06.2021

Head Chef

Morries
05.2018 - 05.2019

Chef De Partie

Abode
09.2013 - 12.2018

GCSEs -

Wellacre Academy

NVQ Level 3 - Professional Cookery & Hospitality

South Trafford College
David Cruickshank